儿童洗衣液
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儿童面霜遭遇黑产业链
3 6 Ke· 2025-11-22 03:30
Core Viewpoint - Recent reports reveal that numerous online accounts have been spreading false claims about children's products being made from industrial waste, primarily to drive traffic for e-commerce sales [1][3][10] Summary by Sections Nature of the Rumors - The rumors claim that children's creams, body lotions, and laundry products are made from industrial waste, which is identified as a "rumor-based traffic generation" tactic [3][5] - The spread of these rumors can be traced back to videos that began circulating approximately seven months ago, with a significant increase in activity noted in the last month [5][7] Mechanism of Spread - The rumors utilize alarming headlines and fabricated data, such as claims of harmful substances exceeding safety limits by 40 times, to attract attention [8][9] - The content is often produced using a template that can be easily modified with different locations, dates, and statistics, allowing for mass dissemination of misinformation [8][11] Impact on Consumers - The spread of these rumors has created significant anxiety among parents, who are particularly sensitive to issues regarding children's health [8][11] - Comments from the public indicate a growing awareness of the manipulative tactics used by these accounts, with many expressing skepticism towards the credibility of such claims [9][10] Industry Response - Experts emphasize the need for stricter content regulation and the establishment of a rumor database to improve the identification of false information [13][14] - Regulatory bodies and platforms are beginning to take action, including the removal of misleading content and the suspension of accounts involved in spreading these rumors [16][17] Long-term Implications - The ongoing spread of these rumors poses a threat to the reputation of legitimate children's product brands, potentially leading to a loss of consumer trust [11][14] - The situation highlights the necessity for the cosmetics industry to maintain transparency and uphold product integrity to foster a healthy market environment [16][17]
网传多类儿童用品有毒害?起底“造谣式起号”带货“生意经”
Yang Shi Xin Wen· 2025-11-21 01:58
Core Viewpoint - Recent rumors regarding children's health products, particularly vitamin D3, have created significant anxiety among parents, driven by misleading information and exaggerated claims on social media platforms [1][4][6] Summary by Sections Rumors and Claims - Claims about children's vitamin D3 being harmful have been circulating since February, with various versions of the narrative suggesting that a high percentage of households are affected and that harmful substances are present in excessive amounts [4][5] - Specific alarming statements include that "toxic vitamin D3 covers 90% of families" and that harmful substances exceed safety limits by factors ranging from 10 to 80 times [1][5] Tactics Used - The misinformation often follows a template, with similar phrasing and claims across different accounts, indicating a coordinated effort to spread fear [3][6] - Videos claiming that most vitamin supplements are fake and harmful lack credible sources and often use distorted visuals, suggesting a reliance on sensationalism rather than factual reporting [3] Motivations Behind Misinformation - The primary goal of these rumors appears to be generating anxiety to drive traffic and sales of alternative products, with many videos promoting supposedly "qualified" products after spreading fear [6][8] - Experts note that these tactics exploit parental concerns for profit, indicating a calculated approach to manipulate emotions for commercial gain [11][12] Regulatory Response - Experts emphasize the need for targeted regulatory measures to combat this type of misinformation, particularly those that exploit children's health topics [12] - Recent initiatives by regulatory bodies aim to address the spread of negative emotions and misinformation on social media platforms, highlighting the importance of collaborative efforts in monitoring and controlling such content [13]
工业垃圾摇身一变成为儿童维生素和儿童面霜?起底“造谣式起号营销”套路
Yang Guang Wang· 2025-11-21 00:38
央广网北京11月21日消息(总台中国之声记者谭瑱)据中央广播电视总台中国之声《新闻纵横》报道,"工业垃圾摇身一变成为儿童维生素D3""工业垃 圾制造儿童面霜""儿童神经酸被查出多种致癌物"……这些骇人听闻的标题,是不是让家长们心头一紧?其实这些都是网络上存在的"造谣式起号""造谣式营 销"套路。 在网络平台上,一些账号专挑儿童健康相关话题"下狠手"。他们通过移花接木患儿照片、伪造权威报道、编造虚假数据等手段,散播儿童用品谣言,有 的账号还会推荐所谓"安全产品",完成从传播谣言到营销变现的闭环,可以说为了热度毫无底线。此类"造谣式"的起号营销会带来哪些严重危害?如何让网 络空间更清朗? 打开某短视频平台,一则视频瞬间抓人眼球。紧张的背景音乐全程烘托,"紧急曝光"的大字标题格外扎眼。"毒儿童维生素D3覆盖90%家庭,有害物质 超标10倍,长期吃致肾衰竭""工业垃圾做的,你敢给孩子吃吗?"画面里,这些文字接连出现,救护车急救的场景让人揪心。 视频内容截图 这样骇人听闻的内容,戳中了不少家长的焦虑神经。评论区里几乎没人追问信息来源,满屏都是担忧和恐慌。 但事实果真如此吗? 记者调查发现,短视频平台上"毒维生素"相关内 ...
莫让“儿童商品”成虚假营销噱头
Jing Ji Ri Bao· 2025-08-04 22:10
儿童洗衣液、儿童面条、儿童护脊书包……近来,打上"儿童"标签的商品越来越多。虽然通常其价格高 于其他同类型产品,但出于健康、便利等方面考虑,不少父母仍愿意为此买单。而有问题的"儿童商 品"却屡见不鲜,一些商家利用家长的育儿焦虑,将一些材料、功效并无特殊用途的商品,冠以"儿童专 用"来坑骗消费者。更有甚者,一些"儿童商品"被检测出有害物质严重超标,直接危害儿童身体健康。 儿童商品要在选材用料、工艺制作等各个环节严格按照国家标准生产,努力提升产品质量。接下来,相 关部门要加强监管,严厉打击违规生产、虚假宣传等行为。家长也应理性消费,不要盲目跟风,提高对 商家宣传和网红产品的鉴别能力,不简单遵从"贵即是好"的消费观念,根据实际需求和商品质量为孩子 购物。通过全链条闭环管理,切实守护好儿童消费安全。 (文章来源:经济日报) ...
新华时评:“儿童商品”的标签不能乱贴
Xin Hua She· 2025-08-04 04:08
新华社贵阳8月1日电 儿童洗衣液、儿童面条、儿童护脊书包……近年来,打上"儿童"标签的商品越来 越多。虽然通常价格高于其他同类型产品,但出于健康、便利等方面考虑,不少父母仍愿意为此买单。 建立标准是第一步,更重要的是把规范标准落到实处。儿童商品要在选材用料、工艺制作等各个环节严 格按照国家标准生产,努力提升产品质量。相关部门更要加强监管,严厉打击违规生产、虚假宣传等行 为。 令人不安的是,近年来,屡有问题"儿童商品"被曝光。一些商家利用家长的育儿焦虑,将一些材料、功 效并无特殊的商品,冠以"儿童专用",坑蒙消费者。更有甚者,一些"儿童商品"被检测出有害物质严重 超标,直接危害儿童身体健康。 近日,市场监管总局部署儿童和学生用品安全守护三年行动,要求"全覆盖"重点产品、重点问题、重点 领域,确保儿童和学生用品监管守护工作的全面性、针对性、精准性。 质量是基础,安全是底线。儿童商品更应如此。"儿童"二字不能是简单的营销噱头,而应是对商品更高 质量的安全承诺,这个标签不能乱贴。一旦打上"儿童"标签,就要以儿童身心健康发展为本,始终坚持 更高标准、更严要求。目前,我国已发布210余项儿童相关领域国家标准,从生活用品到 ...
新华时评·民生无小事|“儿童商品”的标签不能乱贴
Xin Hua She· 2025-08-01 14:14
儿童洗衣液、儿童面条、儿童护脊书包……近年来,打上"儿童"标签的商品越来越多。虽然通常价格高 于其他同类型产品,但出于健康、便利等方面考虑,不少父母仍愿意为此买单。 令人不安的是,近年来,屡有问题"儿童商品"被曝光。一些商家利用家长的育儿焦虑,将一些材料、功 效并无特殊的商品,冠以"儿童专用",坑蒙消费者。更有甚者,一些"儿童商品"被检测出有害物质严重 超标,直接危害儿童身体健康。 质量是基础,安全是底线。儿童商品更应如此。"儿童"二字不能是简单的营销噱头,而应是对商品更高 质量的安全承诺,这个标签不能乱贴。一旦打上"儿童"标签,就要以儿童身心健康发展为本,始终坚持 更高标准、更严要求。目前,我国已发布210余项儿童相关领域国家标准,从生活用品到玩具文具,为 守护广大儿童健康安全提供全方位标准保障。 建立标准是第一步,更重要的是把规范标准落到实处。儿童商品要在选材用料、工艺制作等各个环节严 格按照国家标准生产,努力提升产品质量。相关部门更要加强监管,严厉打击违规生产、虚假宣传等行 为。 近日,市场监管总局部署儿童和学生用品安全守护三年行动,要求"全覆盖"重点产品、重点问题、重点 领域,确保儿童和学生用品监管守 ...
“儿童商品”的标签不能乱贴
Xin Hua Wang· 2025-08-01 10:42
儿童洗衣液、儿童面条、儿童护脊书包……近年来,打上"儿童"标签的商品越来越多。虽然通常价格高 于其他同类型产品,但出于健康、便利等方面考虑,不少父母仍愿意为此买单。 建立标准是第一步,更重要的是把规范标准落到实处。儿童商品要在选材用料、工艺制作等各个环节严 格按照国家标准生产,努力提升产品质量。相关部门更要加强监管,严厉打击违规生产、虚假宣传等行 为。 近日,市场监管总局部署儿童和学生用品安全守护三年行动,要求"全覆盖"重点产品、重点问题、重点 领域,确保儿童和学生用品监管守护工作的全面性、针对性、精准性。 与此同时,家长也应理性消费,不盲目跟风,提高对商家宣传和网红产品的鉴别能力,不简单遵从"贵 即是好"的消费观念,根据实际需求和商品质量为孩子购物。 儿童健康无小事。只有把"高标准""严要求"落到实处,多方协同筑牢每道防线,才能让家长买得放心、 孩子用得安全。 (责任编辑:张紫祎) 令人不安的是,近年来,屡有问题"儿童商品"被曝光。一些商家利用家长的育儿焦虑,将一些材料、功 效并无特殊的商品,冠以"儿童专用",坑蒙消费者。更有甚者,一些"儿童商品"被检测出有害物质严重 超标,直接危害儿童身体健康。 质量是基 ...