风险提示：地产竣工下滑；品牌形象受损；工程业务需求下滑和信用风险。 减值对24 年利润仍有一定拖累，但现金流和分红水平依然保持在高位。24年公司计提资产减值和信用 减值分别为1.45、2.8 亿，其中资产减值主要是公司对收购的青岛裕丰汉唐商誉新计提1.31 亿减值准 备，信用减值主要是在下游房企资金持续紧张的情况下，控股子公司青岛裕丰汉唐工程业务回款受影响 所导致。24 年兔宝宝本部在剔除商誉减值影响后的扣非利润为8.11 亿（同比+23.36%），稳健经营业绩 之下公司24 年经营活动净现金为11.52 亿，大幅超越净利润规模，24 年公司拟向全体股东每10 股派发 现金3.2 元，如预案获得通过，24 年累计分红总额4.93 亿，分红率达到84.21%。 25Q1 装饰材料品牌使用费占比增加推动盈利稳健增长。25Q1 装饰材料业务实现收入10.68 亿（同 比-13.02%），其中板材业务实现收入5.88 亿（同比-22.53%），其他装饰材料业务实现收入3.8 亿（同 比+2.8%），装饰材料品牌使用费9985 万元（同比+0.91%）。定制业务方面，兔宝宝全屋定制业务完 成收入1.25 亿元（同比-2 ...

Investment Rating - The investment rating for the company is "Buy" and is maintained [5]. Core Views - The company is characterized by stable operations, high dividends, and low valuation. In 2024, it achieved operating revenue of 9.19 billion, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 585 million, a decrease of 15.1% [2][3]. - The company’s main business growth remains evident, with the decorative materials segment generating revenue of 7.404 billion, up 7.99% year-on-year, while the custom home business saw a revenue decline of 18.73% [9]. - The company is expected to maintain a high dividend payout ratio, with a projected dividend of 493 million for 2024, corresponding to a dividend rate of 84.21% and a dividend yield of 5.3% [9]. Summary by Sections Financial Performance - In 2024, the company reported total revenue of 9.189 billion and a gross profit of 1.663 billion, resulting in a gross margin of 18% [14]. - For Q1 2025, the company achieved revenue of 1.271 billion, a decrease of 14.3% year-on-year, but net profit attributable to shareholders increased by 14.2% to 101 million [2][3]. Business Segments - The decorative materials business showed resilience with a revenue increase, while the custom home segment faced challenges, particularly with a significant decline in revenue from the Yufeng Hantang brand [9]. - The company’s operational cash flow for 2024 was 1.152 billion, indicating strong cash generation capabilities [14]. Valuation and Future Outlook - The company is considered undervalued with a projected PE ratio of 11 and 10 for 2025 and 2026, respectively, suggesting potential for valuation expansion [9]. - Future profit forecasts indicate net profits of 810 million and 910 million for 2025 and 2026, respectively [9].