Core Viewpoint - The company,兔宝宝, reported a revenue of 3.634 billion yuan and a net profit of 268 million yuan for the first half of 2025, reflecting a year-on-year growth of 9.71% in net profit and 10% in basic earnings per share, indicating a stable performance amidst a transitioning market towards high-quality development [1][2]. Financial Performance - In the first half of 2025, the company achieved a revenue of 36.34 billion yuan and a net profit of 2.68 billion yuan, with a year-on-year increase of 9.71% in net profit [1][2]. - The main business segments, including decorative materials and brand usage fees, generated revenues of 28.00 billion yuan and 201 million yuan, respectively, with gross margins of 12.20% and 99.22% [2]. - The company’s sales expenses, management expenses, and financial expenses were 116 million yuan, 204 million yuan, and -34.04 million yuan, reflecting a year-on-year increase of 8.39% in sales expenses and a decrease of 23.04% in management expenses [7]. Market Position and Strategy - The company has established a vast terminal network with over 6,000 specialized stores, positioning itself as a leading player in the board material industry [1]. - The company has formed stable business partnerships with over 20,000 custom furniture enterprises, driving strong momentum for industry transformation [1][2]. - The company is focusing on high-quality development and has optimized its operational strategies across various channels, including furniture factories, home decoration companies, and construction projects [3][4][6]. Industry Trends - The Chinese building decoration materials market is projected to reach 4.2 trillion yuan in 2024, with an expected compound annual growth rate of over 7% [2]. - The demand for decorative materials is anticipated to be significantly boosted by real estate stimulus policies and expanding consumer subsidy programs [2]. Innovation and Sustainability - The company is committed to green innovation, focusing on the development of high-quality, environmentally friendly decorative materials, and has maintained a leading position in the high-end eco-friendly furniture board market [8][9]. - The company has received a BBB ESG rating, ranking 19th among 50 companies in the paper and forestry products sector, reflecting its commitment to sustainable development [8]. Shareholder Returns - The company plans to distribute a cash dividend of 2.8 yuan per 10 shares, amounting to 229 million yuan for the first half of 2025, as part of its commitment to enhancing shareholder returns [10]. - The company has a three-year shareholder return plan, committing to distribute at least 50% of its distributable profits in cash annually [10][11].

Group 1: Decorative Materials Business Performance - The decorative materials business achieved revenue of 7.404 billion in 2024, representing a year-on-year increase of 7.99% [1] - The revenue from board products was 4.77 billion, up 7.57% year-on-year, while brand usage fees for board products reached 493 million, increasing by 14.18% [1] - The number of rural stores expanded significantly from 739 at the beginning of 2024 to 2,152 by the end of the year, with sales in rural channels doubling [1] Group 2: Custom Home Business Challenges - The custom home business reported revenue of 1.72 billion in 2024, a decline of 18.73% year-on-year, with the Qingdao Yufeng Hantang engineering business experiencing a significant drop of 46.81% to 610 million [2] - The growth in the custom home segment was driven by the Rabbit Baby full-house customization, which generated 707 million, up 18.49% year-on-year, supported by a focus on mid-to-high-end positioning and the introduction of the UNICO light high-end series [2] - By the end of 2024, the number of custom home specialty stores reached 848 [2] Group 3: Financial Performance and Cash Flow - The company recorded asset impairment and credit impairment of 145 million and 280 million respectively in 2024, with the majority attributed to goodwill impairment related to the acquisition of Qingdao Yufeng Hantang [3] - The adjusted net profit, excluding goodwill impairment, was 811 million, reflecting a year-on-year increase of 23.36% [3] - The company proposed a cash dividend of 3.2 per 10 shares, totaling 493 million, with a dividend payout ratio of 84.21% [3] Group 4: Q1 2025 Performance Insights - In Q1 2025, the decorative materials business generated revenue of 1.068 billion, down 13.02% year-on-year, while the board business revenue fell by 22.53% to 588 million [4] - The high-margin brand usage fee business increased to 99.85 million, up 0.91% year-on-year, contributing to a 3 percentage point increase in gross margin [4] - The company expects revenues for 2025-2027 to be 9.934 billion, 10.921 billion, and 11.86 billion respectively, with corresponding net profits of 728 million, 868 million, and 940 million [4]