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鱼子酱的鲜、柠檬的酸、兔肉的香……“圈粉”120多个国家和地区 “川字号”农产品明年出口额要破100亿元
Si Chuan Ri Bao· 2026-01-15 00:41
Core Insights - Sichuan's agricultural products are increasingly exporting to over 120 countries, primarily in ASEAN nations, with a target to exceed 10 billion yuan in exports by the end of 2027 [8][16] - In the first 11 months of 2025, Sichuan's fruit exports reached 940 million yuan, accounting for 12% of the province's total agricultural exports, with lemons leading the nation [10][12] - The province's seafood exports, particularly fish oil and caviar, are significant, with fish oil exports ranking first in the country and caviar second [10][12] Export Performance - Sichuan's agricultural exports are dominated by seafood, beverages, fruits, vegetables, and livestock products, which together account for 48.6% of total exports [9][10] - The province has seen successful first-time exports of various products, including caviar from Ya'an and rabbit meat products from Zigong to Senegal [9][12] - The export of blood oranges from Zizhong County has expanded to 14 countries, with a total order of 24,000 tons [9] Market Dynamics - The demand for Sichuan's agricultural products is driven by strong market needs, favorable climate conditions, and quality improvements [12][13] - Caviar sales are projected to grow over 15% year-on-year, with Sichuan's production capacity expected to exceed 10,000 tons annually [12] - The unique climate of Sichuan, particularly the glacial meltwater from the Tibetan Plateau, provides an ideal environment for sturgeon farming [12] Strategic Initiatives - Sichuan is shifting from "product export" to "brand export," focusing on high-end market collaborations and expanding into new international markets [14][15] - The establishment of a comprehensive agricultural trade service platform aims to streamline the export process, providing one-stop services for trade enterprises [15] - The province's goal is to enhance agricultural export standards and brand recognition, addressing challenges in market access and international certification [14][16]
“川字号”农产品明年出口额要破100亿元
Xin Lang Cai Jing· 2026-01-14 19:41
Core Insights - Sichuan's agricultural exports have shown significant growth, with fruit exports reaching 940 million yuan from January to November 2025, accounting for 12% of the province's total agricultural exports, with lemons leading the nation in exports [2][6] - The province aims to exceed 10 billion yuan in agricultural exports by the end of 2027, indicating a strong growth trajectory [5][11] Agricultural Export Overview - Sichuan's agricultural exports involve over 120 countries and regions, primarily focusing on ASEAN countries [5][6] - Key export categories include aquatic products, beverages, fruits, vegetables, and livestock, which together account for 48.6% of the total export value [5][6] Fruit and Aquatic Products - The province's fruit exports, particularly citrus fruits like lemons and oranges, have been expanding, with a notable increase in export volume and value [6][8] - Sichuan leads the nation in fish oil exports and ranks second in caviar exports, showcasing its strong position in aquatic product exports [5][6] Market Demand and Competitive Advantages - The growth in Sichuan's agricultural exports is driven by strong market demand, favorable climate conditions, and improvements in product quality and standards [7][8] - The province's unique selling proposition includes off-season availability of products, allowing for competitive pricing in international markets [8] Brand Development and Market Strategy - Companies are shifting focus from merely exporting products to building brands, enhancing their presence in international markets through targeted marketing strategies [9] - Sichuan's agricultural sector is actively engaging in international standard certifications and brand registrations to improve export quality and market access [9][10] Future Initiatives and Goals - A comprehensive agricultural trade service platform is set to launch in December 2025, aiming to streamline the export process and support trade enterprises [10] - The provincial government has established clear goals for agricultural export growth, with a target of surpassing 10 billion yuan by 2027 [11]