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全新一代保时捷中国专属车载信息娱乐系统
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保时捷携全新一代中国专属车载信息娱乐系统亮相2025世界新能源汽车大会
Core Insights - The 2025 World New Energy Vehicle Conference (WNEVC) took place in Haikou, Hainan, showcasing the automotive industry's future development, with a focus on electric vehicle transformation and global expansion [1][2] - Porsche, in collaboration with Volkswagen Group (China), presented its electric models, Taycan GTS and the pure electric Macan 4, highlighting its commitment to electrification [1][2] Company Developments - The Macan 4, designed specifically for the Chinese market, features advanced equipment such as chassis protection, adaptive air suspension, and exclusive driving modes, enhancing driving experiences [3] - Porsche introduced a new generation of its China-exclusive in-car infotainment system during the conference, emphasizing its strategy of "In China, For China" [5][7] - The infotainment system was developed by a local team in China with support from the German headquarters, showcasing rapid development and collaboration with local partners [7] Technological Innovations - The new infotainment system incorporates immersive human-machine interaction design, providing a clear and intuitive interface for drivers [9] - Features include 3D vehicle display for easier interaction, AI voice assistant for seamless communication, and compatibility with major smartphone platforms [9][11] - The system aims to enhance the driving experience without overwhelming users with excessive features, focusing on real user needs and integrating popular digital ecosystems in China [11] Market Strategy - Porsche's commitment to local development and partnerships is aimed at strengthening its position in the competitive Chinese automotive market [11] - The company anticipates that its innovative experiences in China will benefit its global market strategy, contributing to a faster transition in the global automotive industry towards electrification and intelligence [11]