Group 1 - BMW Group reported total revenue of €33.758 billion for Q1 2025, a decrease of 7.8% compared to €36.614 billion in Q1 2024, with a core automotive segment revenue of €29.211 billion, down 5.6% year-on-year [1] - The company's pre-tax profit (EBT) fell by 25.2% to €3.113 billion, with a pre-tax profit margin narrowing from 11.4% in the same period last year to 9.2% [1] - Net profit for the group was €2.173 billion, a decline of 26.4%, marking the largest quarterly drop since Q2 2021 [1] Group 2 - BMW's global vehicle deliveries in Q1 totaled 586,117 units, a year-on-year decrease of 1.4%, with electric models accounting for 26.9% of total sales and pure electric vehicle sales increasing by 32.4% to 109,513 units [3] - The significant decline in deliveries was particularly pronounced in the Chinese market, which saw a 17.2% drop to 155,200 units, the largest decline among major markets [3] - In contrast, the European market saw a slight increase of 0.3%, while the U.S. market experienced a decline of 5.6% [3] Group 3 - BMW plans to launch over 10 new models in the Chinese market by 2025, including the new long-wheelbase 5 Series and the iX5 hydrogen fuel cell vehicle [4] - Starting in 2026, the company will introduce pure electric models based on a "new generation" platform, with initial products expected to include mid-size sedans and sports utility vehicles [4] - Analysts note that BMW is at a critical juncture in its product renewal cycle and electrification transition, with the success of its new battery technology being crucial for future competitiveness [4] Group 4 - Morgan Stanley reports that luxury brands, including BMW, face dual challenges of increased R&D investment and declining traditional business revenues during the electrification transition [4] - BMW's R&D expenses as a percentage of revenue have risen from 5.7% in 2020 to 6.1% in 2024, with expectations of maintaining high investment levels in 2025 [4]