【懂车之道 产业】我们来盘点一下2026年2月6日，汽车圈都发生了一些什么大事件。 汽车事件一：新世代宝马i3测试车下线 日前，新世代宝马i3首批预量产车在宝马集团德国慕尼黑工厂下线，新车将于下半年迎来正式量产。 慕尼黑工厂负责人Peter Weber表示："新世代i3预量产车的投产，对慕尼黑工厂而言具有里程碑意义。这是慕尼黑工厂首次完整生产一辆i3，并全面应用先 进制造技术与数字化互联流程。当前生产已接近量产成熟阶段，物流与生产体系正在真实运行条件下全面接受检验——涵盖升级后的冲压车间、新车身车 间、先进涂装车间、新总装区域以及创新的物流架构。未来数月，我们将基于爬坡阶段的经验持续优化流程，确保量产顺利启动。" 汽车事件二：蔚来发布盈利预告：2025年四季度预期实现经营利润7亿至12亿元 蔚来公司公告称，根据对本公司未经审计合并管理账目及董事会目前可得资料所作的初步评估，预计本公司于2025年第四季度录得经调整经营利润（非公 认会计准则）（界定为剔除股权激励费用后的经营利润），介乎约人民币7亿元（约1亿美元）至12亿元（约1.72亿美元），此为本公司首次录得单季度经 调整经营利润（非公认会计准则）。这主要是 ...

宝马在中国又有新动作。 回顾近些年宝马在中国市场的销量变化，已经从曾经的稳步增长逐步陷入连续下滑的困境。 2022年，宝马在华交付79.2万辆，同比减少6.4%，结束了此前的增长态势；2023年，宝马借助终端大幅优惠稳住销量，全年交付82.5万辆，同比增长 4.2%，但当年新车折扣率高达17.66%，远超行业平均水平，为后续价格体系崩塌埋下隐患；2024年，宝马曾尝试退出价格战、稳定售价，却未能扭转销 量下滑趋势，全年交付71.45万辆，同比减少13.4%，占全球销量比例从2023年的32.3%降至29.2%；2025年，宝马下滑态势进一步加剧，全年售出62.55万 辆，同比下滑12.5%，短短两年时间便损失了约20万辆的市场份额，其中进口车销量下滑最为严重，全年仅6.4万辆，较上年的17.1万辆同比大跌62%，成 为销量下滑的重灾区。 吴迪/摄 售价降、经销商亏 孙婉秋/摄 大中华区换"帅" 1月30日，宝马集团宣布，自2026年4月1日起，54岁的柯睿辰（Christian Ach）将接替高翔（Sean Green），出任宝马集团大中华区总裁兼首席执行 官。宝马集团在公告中称，高翔结束了在华超过十年的任期 ...

比销量下滑更致命的，是其赖以生存的经销商网络正在经历的生死考验。中国汽车流通协会的数据描绘了一幅惨淡的图景：2025年12月，豪华品牌新车毛利 率（GP1）均值低至-23.6%。这意味着，经销商每卖出一辆新车，不仅不赚钱，反而要亏损数万元，陷入"价格倒挂"的恶性循环。宝马的GP1表现甚至低于 行业均值，经销商的生存压力可想而知。 "新款3系的官方指导价确实下降了，可终端优惠没有老款那么高。比如宝马325Li这款车，新款裸车价要比老款车高8000元。"在北京一家宝马4S店内，销售 顾问的坦诚揭示了这一反常现象的核心。"宝马X3也差不多，新款裸车价都上涨了几千元。"这一"明降暗升"的操盘手法，并非简单的市场营销噱头，背后是 宝马在中国市场面临销量与渠道双重承压下，一场深刻的战略自救。 在此背景下，宝马年初的两轮官方调价，其核心目标便清晰浮现：与其说是为了刺激销量，不如说是为了给遍体鳞伤的经销商"松绑减压"。 从官方发布的信息来看，宝马此次的"诚意"十足。2026款宝马X3的起售价从34.99万元骤降至31.8万元，下调3.19万元，并大方地将四驱系统、8挡手自一体 变速箱及M运动曜夜套件列为全系标配，顶配车型降幅 ...

Core Viewpoint - The article provides an overview of new vehicle launches scheduled for January 2026, detailing specifications, pricing, and market segments for various manufacturers [2]. Group 1: Vehicle Launches - Jiangling Motors will launch the Ford Mustang on January 16, 2026, targeting the B SUV segment with a price range of 299,800 to 399,800 CNY [8]. - GAC Aion will introduce the Aion UT on January 17, 2026, in the AO HB segment, priced between 86,800 and 92,800 CNY [16]. - Geely will release the Galaxy V900 on January 20, 2026, in the C MPV segment, with prices ranging from 309,800 to 369,800 CNY [22]. - SAIC Volkswagen will launch the Volkswagen Lavida on January 20, 2026, in the A NB segment, with a price range of 120,900 to 143,900 CNY [30]. - BMW will introduce the iX1 on January 21, 2026, in the A SUV segment, priced between 228,000 and 268,000 CNY [36]. - FAW Car will launch the Bestune Yueyi 03 on January 22, 2026, in the A SUV segment, with a price of 109,900 CNY [44]. - Changan Automobile will release the Changan Lumin on January 23, 2026, in the A00 HB segment, priced at 46,900 CNY [52]. Group 2: Technical Specifications - The Ford Mustang features a 2.3T engine with a maximum power of 202 kW and torque of 429 N·m [8]. - The Aion UT is equipped with a pure electric powertrain, offering a range of 420 to 500 km (CLTC) [16]. - The Galaxy V900 has a 1.5T range-extended engine with a power output of 120 kW and an electric motor producing 340 kW [22]. - The Volkswagen Lavida offers both 1.5L and 1.5T engine options, with power outputs of 81 kW and 118 kW respectively [30]. - The iX1 features a pure electric powertrain with a maximum power of 150 kW and a range of 450 to 510 km (CLTC) [36]. - The Bestune Yueyi 03 has a pure electric engine with a power output of 122 kW and a range of 565 km (CLTC) [44]. - The Changan Lumin is powered by a pure electric engine with a power output of 35 kW and a range of 205 km (CLTC) [52].

Group 1 - Mercedes-Benz has started producing the all-electric GLB compact SUV in Hungary to reduce production costs, with a price of approximately €59,000 (about $68,570) [2] - Renault Group aims for global vehicle sales to reach 2,336,807 units by 2025, reflecting a year-on-year growth of 3.2%, with plans to update and expand its internal combustion and electric vehicle lineup in Europe by 2026 [2] - The Aion N60, designed by former BMW designer Benoit Jacob, is set for pre-sale in March 2026, featuring a starry geometric design and dimensions of 4615mm/1860 (1883) mm/1673mm with a wheelbase of 2775mm [3] Group 2 - The new Toyota Land Cruiser 300 Hybrid has been unveiled, featuring a 3.5T V6 hybrid engine with a total power output of 538 horsepower, and is expected to launch in select Eastern European markets starting January [3]

Core Insights - The three major German luxury car brands, BBA (Benz, BMW, Audi), are experiencing a collective downturn in the global luxury car market, with significant declines in sales, particularly in China [1][2][3] Group 1: Sales Performance - BMW Group's global sales for 2025 are projected at 2.4637 million units, a slight increase of 0.5% year-on-year [1] - Mercedes-Benz Group's global sales are expected to be 2.16 million units, a decrease of 10% year-on-year, with a notable 19% drop in the Chinese market [3] - Audi's global sales are forecasted at 1.6236 million units, down 2.9% year-on-year, with a 5% decline in the Chinese market [7] Group 2: Market Dynamics - The combined sales decline for BBA in the Chinese market is nearly 260,000 units compared to 2024, attributed to a significant shift in the market towards electric vehicles (EVs) [2][12] - The penetration rate of new energy vehicles in China has surpassed 50%, leading to a market reshuffle where domestic brands are increasingly capturing the traditional price range of 300,000 to 500,000 yuan [2][12] Group 3: Brand-Specific Insights - Mercedes-Benz's electric vehicle sales in 2025 are projected at 197,300 units, a 4% decline year-on-year, indicating challenges in adapting to the electric and intelligent transformation of the luxury car market in China [3][4] - Audi's Q6L e-tron, a key electric model, has seen limited sales of 3,201 units, highlighting the brand's struggle in the EV segment despite being a significant player in the luxury market [9][10] - BMW plans to introduce approximately 20 new models in China by 2026, aiming to enhance its competitive edge in the rapidly evolving market [11]

Core Insights - The three major German luxury car brands, BBA (Benz, BMW, Audi), are experiencing a collective downturn in the global luxury car market, with significant declines in sales, particularly in China [1][2][3]. Group 1: Sales Performance - BMW Group's global sales for 2025 are projected at 2.4637 million units, a slight increase of 0.5% year-on-year [1]. - Mercedes-Benz Group's global sales are expected to be 2.16 million units, reflecting a 10% decline year-on-year [3]. - Audi's global sales are forecasted at 1.6236 million units, down 2.9% compared to the previous year [7]. Group 2: Market Trends in China - In the Chinese market, BMW's sales are expected to drop by 12.5% to 625,500 units, while Mercedes-Benz's sales are projected to decline by 19.5% to 575,000 units, and Audi's sales are anticipated to decrease by 5% to 617,500 units [1][3][12]. - The combined sales decline for BBA in China is nearly 260,000 units compared to 2024, indicating a significant shift in market dynamics [2][12]. Group 3: Electric Vehicle Transition - The penetration rate of new energy vehicles in China has surpassed 50%, leading to a dramatic change in market structure, with domestic brands increasingly capturing the traditional price range of 300,000 to 500,000 CNY that BBA has dominated [2][12]. - Mercedes-Benz's electric vehicle sales for 2025 are projected at 197,300 units, down 4% year-on-year, highlighting challenges in adapting to the electric vehicle market [3]. - BMW's electric vehicle deliveries reached 642,100 units in 2025, a growth of 8.3%, making it the only brand among BBA to show positive sales growth [10]. Group 4: Product Strategy and Challenges - Mercedes-Benz's EQE SUV, launched in 2022, saw a significant decline in sales, with only 4,432 units sold in 2025, down over 39% from the previous year, indicating issues with product acceptance [4]. - Audi's Q6L e-tron, a key model in its electric lineup, had a modest sales figure of 3,201 units, reflecting the brand's struggle to establish a strong presence in the electric vehicle market [9]. - BMW plans to introduce approximately 20 new models in China by 2026, including a new generation BMW iX3, to enhance its competitive edge in the rapidly evolving market [11].

Group 1 - The core viewpoint of the articles highlights that the brand "Xiangjie" under Hongmeng Zhixing has emerged as a significant player in the mid-to-large vehicle and new energy vehicle market, particularly in December [1][4] - In the retail ranking for mid-to-large vehicles, Audi A6L, Mercedes-Benz E-Class, and BMW 5 Series remain the top three models, dominating the list [1] - The Xiangjie S9T has shown remarkable growth, achieving sales of 7,186 units in December, maintaining the fourth position in the sales ranking for three consecutive months, closely following the BMW 5 Series [4][6] Group 2 - The Xiangjie S9T is recognized as the best-selling model in the domestic travel car segment, contributing to the popularization of this niche market [4] - Combined sales of the Xiangjie S9T and Xiangjie S9 reached 8,815 units in December, with the S9T leading the luxury new energy vehicle segment [4][6] - The Xiangjie brand is expanding its sales network with new stores opening, which is expected to further boost sales and market presence [6]

Core Insights - The article discusses the current state of the used car market in China, highlighting the disparity between reported car value retention rates and actual selling experiences for individual sellers [20][24]. - It emphasizes the role of platforms like Guazi in bridging the gap between buyers and sellers, enhancing transaction efficiency and trust [27][29]. Group 1: Used Car Value Retention - The 2025 used car value retention report indicates that traditional fuel vehicles, particularly from brands like Toyota and Honda, maintain strong value, with three-year retention rates above 65% [18][19]. - In contrast, electric vehicles (EVs) like the Xiaomi SU7 show a one-year retention rate of 91.78%, while some luxury brands struggle, with models like BMW i3 retaining only about 45% [18][19]. Group 2: Market Dynamics - The used car market is experiencing high activity, with over 11.2 million vehicles exchanged through trade-in programs from January to November 2025, and a peak used car transfer rate of 33.1% in October 2025 [19][20]. - The disparity in selling experiences arises from the complex transaction structure, where 84% of used cars do not sell directly to individual buyers but go through intermediaries like dealerships [24][25]. Group 3: Challenges in Selling - Individual sellers often face challenges due to a lack of trust and transparency in personal-to-person transactions, leading to lower offers from dealers compared to expected market values [26][25]. - The article notes that selling directly to individuals can be inefficient due to limited exposure and geographical constraints, making it difficult for sellers to reach potential buyers willing to pay higher prices [26][27]. Group 4: Role of Guazi - Guazi plays a crucial role in eliminating geographical limitations, allowing sellers to reach a broader audience, with over 100 million users engaging on the platform daily [27][29]. - The platform enhances trust through comprehensive vehicle inspections and transparent pricing based on real transaction data, enabling competitive bidding between individual buyers and professional dealers [29][30]. Group 5: Underestimated Vehicles - Certain categories of used cars, such as EVs, high-end luxury vehicles, older cars, and niche models, are often undervalued in traditional markets but can achieve fair market prices through Guazi's platform [30][31]. - The article provides examples of individual sellers who successfully sold their vehicles at higher prices than local dealers offered, thanks to Guazi's nationwide reach and intelligent pricing systems [33][34]. Group 6: Future Outlook - As the trend of vehicle trade-ins continues, the pricing capabilities and efficiency of platforms like Guazi will significantly impact how sellers maximize their vehicle values [35].

Group 1 - BMW China announced a price adjustment for 31 key models starting January 1, 2026, with 24 models seeing a price drop of over 10% and 5 models over 20%, with some reductions exceeding 300,000 yuan [2] - The entry-level model, the 225L M Sport Package, is now priced at 208,000 yuan, increasing the number of models priced below 300,000 yuan from 3 to 10, and those below 400,000 yuan by 3 [2] - The largest price drop was for the compact electric SUV iX1, which saw a 24% reduction to a guide price of 228,000 yuan, while the flagship i7 M70L dropped from 1,899,000 yuan to 1,598,000 yuan, a decrease of 16% [2] Group 2 - Industry insiders explained that the price adjustment aims to narrow the gap between the suggested retail price and the actual transaction price, allowing dealers to offer slight discounts without destabilizing the pricing system [3] - Prior to the official announcement, BMW dealers had already begun reducing prices to stimulate market demand [4] - In June 2025, it was observed that several models, including the 325Li, had already seen significant price reductions, with the base price dropping from 339,900 yuan to 207,000 yuan, and the i3 base model from 353,900 yuan to 170,000 yuan, a decrease of over 50% [7] Group 3 - BMW's market performance in China has been under pressure, with a reported decline in sales despite global growth. In the first three quarters of last year, global sales reached 1.7959 million units, a 2.4% increase, while sales in China fell by 11.2% to 464,000 units [8][10] - The Asian market, particularly China, has been a significant drag on BMW's overall performance, with a 7.9% decline in sales to 644,400 units during the same period [9] - BMW acknowledged that its sales targets in the Chinese market have not met expectations, highlighting the challenges faced in this key region [10]