Core Viewpoint - The real estate industry is increasingly focusing on the integration of delivery and service, expanding the breadth and depth of services, and emphasizing all-age-friendly services to enhance the quality of high-end concierge services [3][35]. Group 1: Delivery and Service Integration - The product focus has shifted from "good design" to "quality delivery" and then to "good living experience," which spans the entire development cycle [3]. - A full-process delivery service system is becoming a trend in the industry, ensuring delivery quality and enhancing customer experience [6]. - Companies like China Resources Land and Poly Real Estate are implementing comprehensive management systems that cover the entire delivery cycle, from pre-delivery to post-delivery services [7][9]. Group 2: Community Service and Brand Operation - Real estate companies are expanding their service offerings by creating community service IPs and organizing diverse community activities to enhance relationships with homeowners [13]. - China Resources Land's "Run Bilingual" brand aims to create a warm community atmosphere, while China Merchants Shekou emphasizes community connections through shared interests [15][19]. - Various projects are actively organizing community cultural activities to strengthen community cohesion and homeowner satisfaction [21]. Group 3: Focus on All-Age Needs - Many real estate companies are enhancing service standards to cater to the unique needs of the elderly and children, creating a warm community environment [24]. - Vanke Property has released a "Community Children's Property Service Manual" to address children's needs across different age groups [24]. - Projects like China Merchants Shekou's "Love in the Morning and Evening" initiative focus on providing care services for both the elderly and children [27]. Group 4: High-End Concierge Services - Some projects are elevating their property service standards to provide personalized, professional, and meticulous concierge services [31]. - The "Double Concierge Service System" implemented by Poly Real Estate in Foshan offers tailored services to enhance the quality of life for homeowners [32]. - Poly Property is collaborating with the "Golden Key" international alliance to upgrade its service standards and enhance high-end property services [34]. Group 5: Overall Industry Trends - The delivery capability is evolving from "delivering products" to "delivering lifestyles," with a growing emphasis on service components [35]. - The integration of delivery and service, along with the expansion of service breadth and depth, is becoming a consensus in the industry [35].