Core Viewpoint - The Southern Finance Media Group has initiated a systematic transformation, launching an upgraded version 11.4 of its flagship mobile media app, 21 Finance, aiming to enhance user experience and establish itself as the leading financial news platform in China [1][23]. Content Upgrade - The 21 Finance app will aggregate high-quality news content, providing a one-stop platform for users [2]. - A new "G" channel will be launched alongside the app upgrade, focusing on international communication and enhancing existing key channels such as "Learning Economy," "Finance," "Company," "Securities," and "VIP" [3]. Video Content Expansion - The app will introduce a new "Economic Video" channel, integrating with the Economic Video client to increase the supply of news, creative, and commentary short videos, enhancing user engagement through immersive viewing experiences [4]. Product Launch and User-Centric Design - The Southern Finance Group will launch 28 key products, leveraging the "Finance First Terminal" resource advantages to enhance news product interconnectivity and expand outreach [5]. - The app will undergo a comprehensive redesign to improve interface layout and interaction design, focusing on user-centered experiences [5]. Aesthetic and Technological Upgrades - The visual aesthetics of the app will be upgraded to a "clear, bright, and grand" style, enhancing brand recognition and user experience [9][11]. - The app will embrace new information technologies such as big data, cloud computing, and artificial intelligence, introducing features like AI content summarization, translation, voice, and commentary [12]. Speed and Timeliness of Information - The app will enhance the speed of financial news delivery, expanding coverage and promptly interpreting policy directions and corporate announcements [14]. - The "Finance News" feature will provide real-time updates 24/7, ensuring users receive the latest financial developments instantly [14]. Investment Channel and User Engagement - A new "Investment" channel will be launched, aggregating investment research, market insights, and early notifications for users to seize market opportunities [18]. - The Southern Finance Group will initiate a "User Partner Program" to co-create content ecosystems with individual and institutional users, enhancing engagement and service offerings [19]. Collaboration and Content Creation - The app will connect with over 3,000 creators on the Southern Finance platform, fostering collaborative content creation and enhancing the "PGC+UGC" content ecosystem [21]. - The VIP channel will be upgraded to provide exclusive research reports, expert courses, and insights from top analysts, enhancing the service system for VIP users [21].

Core Viewpoint - The Southern Finance Media Group has initiated a systematic transformation, launching 28 new products aimed at enhancing user experience through a "mobile-first, product-driven, data-driven" approach, focusing on four key areas: news content, investment information, financial data, and local life [1] Group 1: News Content - The Southern Finance Media Group is enhancing its financial reporting capabilities by integrating in-depth analysis from the 21st Century Economic Report and the rapid dissemination of information from Guangdong Economic Vision, creating a robust financial news matrix [2] - The group is focusing on global economic trends and the Belt and Road Initiative, establishing a "Global Financial Connection" to engage with international financial authorities and track global economic movements [2] - The "Economic Political Voice" initiative aims to provide authoritative information from central ministries, offering insights into new policies, economic logic, and market opportunities [2] - The "China City View" project will analyze urban competition in key regions like Beijing-Tianjin-Hebei and the Greater Bay Area, providing unique financial perspectives [2] - The "What is Guangdong" initiative will extend news content into economic geography and history, producing high-quality video content to capture the essence of "New Guangdong" [2] Group 2: Investment Information - The Southern Finance Media Group is strengthening its "media + investment" model, transforming information into decision-making tools to enhance wealth accumulation and create a comprehensive investment empowerment system [5] - The group plans to establish a media-led securities rights protection and investment service platform, focusing on policy trends and industry changes through the "21 Financial Circle" initiative [5] - The "Most Insured" project will delve into the insurance sector, helping users understand risks and create insurance value through policy analysis [5] Group 3: Financial Data - The Southern Finance Media Group is committed to enhancing its data application capabilities, building a data-driven economic decision-making hub for governments, enterprises, and investors [7] - The establishment of the Southern Finance Technology Laboratory will support the development of AI-driven financial data products, including "Information Pass," "Wealth Management Pass," "City Pass," and "Smart Stock Pass" [7] Group 4: Lifestyle Content - The group is focusing on areas such as investment management, quality consumption, sports health, and education, aiming to innovate content and create new service models in the local economy [11]

Core Viewpoint - Southern Finance Group has officially launched a systematic transformation, upgrading its flagship mobile media 21 Finance Client to version 11.4, aiming to enhance user experience and establish itself as the leading financial news platform in China [1] Group 1: Product and Service Enhancements - The 21 Finance Client has achieved a download volume of 114 million since its launch in 2016, making it the top financial news app [1] - The new version includes the launch of the "G" channel, enhancing existing key channels such as "Learning Economy," "Finance," "Company," "Securities," and "VIP" [1] - A new "Economic Video" channel will be introduced, integrating with the Economic Video Client to provide more news, creative, and commentary short videos [1][2] Group 2: Technological Integration and User Experience - The transformation includes the launch of 28 key products, leveraging the resource advantages of the 21 Finance Client to enhance news product synergy [2] - The new version features a redesigned interface with a focus on clarity and modern aesthetics, incorporating a new logo and color scheme [2] - The upgrade embraces big data, cloud computing, and AI technologies, introducing features like AI content summarization, translation, voice, and commentary [2] Group 3: Content and Community Engagement - The "Southern Finance News" will provide 24/7 real-time updates and a smart data engine to track financial movements [3] - A new "Investment" channel will be launched, offering various investment-related content to help users seize market opportunities [3] - The "User Partner Program" will be initiated to co-create content ecosystems with individual and institutional users, linking over 3,000 creators on the platform [3]