面向投资资讯用户，化信息为决策利器，以专业护航财富增值，推出《金大师》《金大侠》 《21金融圈》《最保险》等产品，构建全周期、全方位的投资赋能体系。 观天下，闻新声 驭数据，见未来 面向新闻内容用户，以思想深度丈量时代广度，用财经慧眼捕捉市场信号，推出《学习经 济》《全球财经连线》《经济政声》《中国城市观》《21Tech》《21商业评论》《南财快 讯》等产品，打造主流财经媒体价值传播IP矩阵。 面向财经数据用户，让数据穿透迷雾，以智能预见先机，推出《理财通》《城市通》《资讯 通》《智股通》，为政府、企业、机构和投资者搭建数据驱动型经济决策中枢。 判趋势，掌先机 推开未来之门，共见财经新世界。 更贴近、更专业、更新锐，南方财经全媒体集团28款重点产品亮相。 品生活，阅岭南 面向在地生活用户，解构生活经济学，创造服务新模式，推出《岭南大医生》《IN调查》 《品粤记》《财财财知道》，缔造城市生活价值发现平台。 更多精彩内容↓ 南方财经全媒体集团启动系统性变革 SFC 本期编辑 刘雪莹 21君荐读 以重塑"未来媒体"构建"媒体未来" 广东媒体系统性变革新意何在？ 南方财经全媒体集团启动系统性变革，全面数字化连接亿级用 ...

Core Viewpoint - The Southern Finance Media Group has initiated a systematic transformation, launching an upgraded version 11.4 of its flagship mobile media app, 21 Finance, aiming to enhance user experience and establish itself as the leading financial news platform in China [1][23]. Content Upgrade - The 21 Finance app will aggregate high-quality news content, providing a one-stop platform for users [2]. - A new "G" channel will be launched alongside the app upgrade, focusing on international communication and enhancing existing key channels such as "Learning Economy," "Finance," "Company," "Securities," and "VIP" [3]. Video Content Expansion - The app will introduce a new "Economic Video" channel, integrating with the Economic Video client to increase the supply of news, creative, and commentary short videos, enhancing user engagement through immersive viewing experiences [4]. Product Launch and User-Centric Design - The Southern Finance Group will launch 28 key products, leveraging the "Finance First Terminal" resource advantages to enhance news product interconnectivity and expand outreach [5]. - The app will undergo a comprehensive redesign to improve interface layout and interaction design, focusing on user-centered experiences [5]. Aesthetic and Technological Upgrades - The visual aesthetics of the app will be upgraded to a "clear, bright, and grand" style, enhancing brand recognition and user experience [9][11]. - The app will embrace new information technologies such as big data, cloud computing, and artificial intelligence, introducing features like AI content summarization, translation, voice, and commentary [12]. Speed and Timeliness of Information - The app will enhance the speed of financial news delivery, expanding coverage and promptly interpreting policy directions and corporate announcements [14]. - The "Finance News" feature will provide real-time updates 24/7, ensuring users receive the latest financial developments instantly [14]. Investment Channel and User Engagement - A new "Investment" channel will be launched, aggregating investment research, market insights, and early notifications for users to seize market opportunities [18]. - The Southern Finance Group will initiate a "User Partner Program" to co-create content ecosystems with individual and institutional users, enhancing engagement and service offerings [19]. Collaboration and Content Creation - The app will connect with over 3,000 creators on the Southern Finance platform, fostering collaborative content creation and enhancing the "PGC+UGC" content ecosystem [21]. - The VIP channel will be upgraded to provide exclusive research reports, expert courses, and insights from top analysts, enhancing the service system for VIP users [21].

Core Viewpoint - The Southern Finance Media Group has initiated a systematic transformation, launching 28 new products aimed at enhancing user experience through a "mobile-first, product-driven, data-driven" approach, focusing on four key areas: news content, investment information, financial data, and local life [1] Group 1: News Content - The Southern Finance Media Group is enhancing its financial reporting capabilities by integrating in-depth analysis from the 21st Century Economic Report and the rapid dissemination of information from Guangdong Economic Vision, creating a robust financial news matrix [2] - The group is focusing on global economic trends and the Belt and Road Initiative, establishing a "Global Financial Connection" to engage with international financial authorities and track global economic movements [2] - The "Economic Political Voice" initiative aims to provide authoritative information from central ministries, offering insights into new policies, economic logic, and market opportunities [2] - The "China City View" project will analyze urban competition in key regions like Beijing-Tianjin-Hebei and the Greater Bay Area, providing unique financial perspectives [2] - The "What is Guangdong" initiative will extend news content into economic geography and history, producing high-quality video content to capture the essence of "New Guangdong" [2] Group 2: Investment Information - The Southern Finance Media Group is strengthening its "media + investment" model, transforming information into decision-making tools to enhance wealth accumulation and create a comprehensive investment empowerment system [5] - The group plans to establish a media-led securities rights protection and investment service platform, focusing on policy trends and industry changes through the "21 Financial Circle" initiative [5] - The "Most Insured" project will delve into the insurance sector, helping users understand risks and create insurance value through policy analysis [5] Group 3: Financial Data - The Southern Finance Media Group is committed to enhancing its data application capabilities, building a data-driven economic decision-making hub for governments, enterprises, and investors [7] - The establishment of the Southern Finance Technology Laboratory will support the development of AI-driven financial data products, including "Information Pass," "Wealth Management Pass," "City Pass," and "Smart Stock Pass" [7] Group 4: Lifestyle Content - The group is focusing on areas such as investment management, quality consumption, sports health, and education, aiming to innovate content and create new service models in the local economy [11]

6月24日，南方财经全媒体集团（以下简称"南方财经"）正式启动系统性变革，集团移动端旗舰媒体21 财经客户端同步全新升级推出11.4版本，以"更悦读，更权威，更智能"的用户体验，全力打造全国财经 第一端。 全面拥抱大数据、云计算、人工智能等新一代信息技术，21财经客户端新版本升级迭代21GPT，全面 上线AI内容小结、AI翻译、AI语音、AI评论等系列功能，为用户带来"智感"阅读新体验。 自2016年上线以来，21财经作为南方财经官方客户端，融合21世纪经济报道专业财经深度、广东经视视 频表达基因和投资传媒资讯传播速度，迄今下载量已经达1.14亿，稳居财经类新闻客户端第一。 本次改版，21财经客户端： 配合南方财经全新打造的国际传播品牌"G"重磅上线，21财经客户端同步上线"G"频道，同时将加大力 度建设"学习经济""金融""公司""证券""VIP"等现有重点频道。 本次改版，21财经客户端还将全新上线"经视频"频道，打通与经视频客户端的技术和数据底座、全面增 加新闻、创意和评论类短视频供给，推出"粤食记""以案说法"等微短剧，为用户带来沉浸式收看体验。 本次变革，南方财经首批推出28款重点产品。21财经客户 ...

6月24日，南方财经全媒体集团（以下简称"南方财经"）系统性变革正式启动，首批28款产品同步重磅 亮相。 此次变革焕新，南方财经坚持以用户为中心，突出"移动优先、产品牵引、数据驱动"，锚定新闻内容、 投资资讯、财经数据、在地生活四大场景，重构产品矩阵。通过产品这把"破题之钥"开启"未来之门"， 更精准、更深度地服务连接千万用户，共见财经新世界，共创财富新增量。 面向新闻内容用户，南方财经全媒体集团聚焦财经报道，融合21世纪经济报道专业财经深度、广东经视 视频表达基因和投资传媒资讯传播速度，全力打造财经新闻强矩阵。 聚焦科创新趋势、产业新生态和商业新秩序，打造一批细分领域垂直产品，做强经济调查报道，构建高 质量企业报道研究体系。 南方财经还将重点打造"21金融圈"，紧密追踪政策动向、解读行业变局、剖析投资趋势；"最保险"则深 耕"保险+"细分领域，通过政策解读和行业分析，帮助用户理解风险本质、创造保险价值。 面向财经数据用户，南方财经将做实"媒体+数据"，提升基于大模型的财经数据应用能力，创新为政 府、企业、机构和投资者搭建数据驱动型的经济决策中枢。 通过加快建设南方财经科技实验室，打造南方财经AI智能体和高质 ...