Core Viewpoint - The "Shoulv Travel · Xiangyue Shiguang" food caravan market launched at the Mutianyu Great Wall, showcasing traditional Chinese cuisine and cultural experiences during the Spring Festival [1] Group 1: Event Overview - The food caravan market features renowned brands under Shoulv Group, presenting unique culinary offerings at the foot of the Great Wall [1] - The event includes traditional performances and local customs, enhancing the festive atmosphere for visitors [1] - The market will run until March 3, covering the entire Spring Festival holiday [1] Group 2: Cultural and Culinary Focus - The event emphasizes the integration of agriculture, culture, and tourism, focusing on three core elements: Great Wall culture, suburban folk customs, and the craftsmanship of time-honored brands [1] - Traditional dishes from brands like Donglaishun and Quanjude are highlighted, blending classic flavors with modern innovations [1] - The initiative aims to revitalize traditional tastes by incorporating new year elements and rural characteristics [1]

Group 1 - The "Shoulv Travel · Xiangyue Shiguang" food truck market officially launched at the foot of the Mutianyu Great Wall on February 17, coinciding with the Lunar New Year [1] - The event features traditional delicacies from well-known brands like Donglaishun and Quanjude, blending traditional craftsmanship with modern flavors, attracting both locals and tourists [3] - The food truck market will run until March 3, covering the entire Spring Festival holiday, and aims to provide an immersive cultural tourism experience by integrating food, culture, and local customs [5] Group 2 - The initiative emphasizes the integration of agriculture, culture, and tourism, focusing on three core areas: Great Wall culture, suburban folk customs, and the craftsmanship of time-honored brands [5] - The company plans to continue leveraging its resource integration and innovative model to create more culturally rich and market-viable tourism projects that resonate with the public [5]