Core Viewpoint - The article highlights the transformation of Quanjude, a century-old brand, showcasing its ability to innovate while maintaining traditional values, particularly through the success of its new product, the thick milk cap yogurt, which has gained popularity among younger consumers [6][19][24]. Group 1: Tradition and Heritage - Quanjude has a rich history of 161 years, relying on its core competencies rooted in traditional craftsmanship and flavors that resonate with consumers [7][8]. - The brand emphasizes the importance of maintaining high standards in its signature Peking duck preparation, including the selection of quality ducks and precise cooking techniques [9][12]. - The commitment to tradition is reflected across its four major brands, each adhering to their respective culinary heritage [14][15]. Group 2: Innovation and Modernization - Quanjude's innovation strategy integrates traditional values with modern consumer preferences, focusing on enhancing service quality, menu innovation, and creating engaging dining experiences [21][24]. - The brand has expanded its menu to include over 400 dishes in its whole duck banquet, catering to diverse tastes and preferences [22]. - New product offerings, such as the milk cap yogurt, complement traditional dishes and have become popular among younger consumers without the need for extensive marketing [24]. Group 3: Consumer Engagement and Experience - Quanjude has transformed its dining spaces to create unique consumer experiences, such as the "Cloud Courtyard" concept in its Peace Gate store, blending traditional architecture with modern aesthetics [25][26]. - The brand has successfully shifted its image from a tourist destination to a local dining favorite, with over 60% of customers being local residents [36][38]. - Positive consumer feedback highlights the quality of service and dining experience, reinforcing the brand's reputation [39][40][45]. Group 4: Strategic Development and Future Outlook - Quanjude is pursuing a dual-driven strategy of "Dining + Food Products" to ensure sustainable growth and mitigate operational risks [46][47]. - The brand is expanding its product range to include convenient snacks and ready-to-eat items, making its offerings more accessible to consumers [50][53]. - The establishment of the "Old Brand Innovation Research Institute" aims to support the development of healthier and more convenient food products, ensuring the brand's relevance in the modern market [54][56].