Core Insights - The article highlights the vibrant consumer activities in Xiamen during the National Day and Mid-Autumn Festival, showcasing over 170 promotional events aimed at enhancing market vitality and consumer engagement [2][8] Group 1: Consumer Activities - Xiamen organized more than 170 promotional activities during the holiday, utilizing innovative scenes and discounts to invigorate the consumer market [2] - Traditional cultural elements, such as the historical "Eight Treasure Pill" and local old brands, engaged tourists and residents through interactive experiences [3] - The "Xiamen Bo Bing" tradition was featured prominently, with over 20 commercial entities offering various interactive games and cultural events [4] Group 2: New Retail Experiences - Xiamen's shopping districts introduced new retail experiences, including over 20 first stores and exhibitions, attracting younger consumers with unique and whimsical setups [5][6] - The introduction of themed installations, such as the Harry Potter exhibition and other pop culture events, transformed shopping areas into popular social media hotspots [5] Group 3: Economic Trends - The rise of "fan economy" and "ticket economy" was noted, with consumers increasingly valuing experiential purchases over traditional shopping [7] - The holiday period saw a significant increase in consumer engagement through cultural and entertainment activities, indicating a shift towards more dynamic consumption patterns [8]