Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair showcases Fujian's innovative achievements in cultural preservation, high-quality cultural industry development, and international cultural communication through advanced digital technologies [1][15]. Group 1: Cultural Presentation and Technology Integration - The Fujian Pavilion features a giant "Digital Bamboo Slip" screen, symbolizing the integration of traditional culture and modern technology, inviting visitors to explore the rich cultural heritage of Fujian [3]. - An immersive digital experience is created through a dynamic digital scroll that represents the "Cultural Minjiang," allowing visitors to unlock various aspects of Fujian's cultural gems by scanning QR codes [5]. - The "New Eight Elegances" section reinterprets traditional cultural expressions, blending modern civilization with the essence of Fujian's cultural spirit [6]. Group 2: Cultural Consumption and Digitalization - The "Book Fragrance" section showcases classic books and cultural digital platforms, highlighting Fujian's efforts in cultural digitalization and the promotion of literature [8]. - The use of advanced information technology enhances audience interaction and experience, with creative displays of intangible cultural heritage through interactive projection techniques [11]. - The exhibition promotes online and offline sales through various cultural activities, enhancing the visibility and appeal of Fujian's cultural products [13]. Group 3: Economic Impact and Growth - Fujian's cultural digitalization strategy has led to significant growth, with cultural enterprises achieving a revenue of 629.44 billion yuan in 2024, a year-on-year increase of 10.7%, surpassing the national average [15]. - The revenue from new cultural business formats reached 206.6 billion yuan, growing by 32.3%, which is 22.5 percentage points higher than the national average [15].

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair opened on May 22, showcasing the Fujian Pavilion with the theme "Continuing Cultural Heritage, Connecting Eight Min" [2] - The Fujian Pavilion utilized digital technologies such as AR holographic guides and 3D projections to present innovative achievements in cultural preservation, high-quality cultural industry development, and international cultural communication [2] Group 1: Cultural Presentation - The entrance of the Fujian Pavilion featured the "Door of Bamboo Slips," inspired by traditional bamboo slips and showcasing the wisdom of Fujian's millennium printing heritage [3] - An immersive digital screen throughout the pavilion incorporated the creative concept of "Qushui Liushang," transforming "Cultural Minjiang" into a dynamic digital scroll [3] - The exhibition included sections on the Eight Arts of Scholars, allowing visitors to experience the transmission and continuation of traditional Chinese culture [3] Group 2: Digital and Cultural Integration - The "Book Fragrance Goes Far" section displayed classic books on themes of cultural integration and notable figures from Fujian, highlighting the province's cultural digital platform achievements [5] - Fujian has been actively implementing a cultural digitalization strategy, accelerating the integration of culture and technology, and leveraging unique resources such as red culture and marine culture [5] - In 2024, the province's large-scale cultural enterprises are projected to achieve operating income of 629.44 billion yuan, a year-on-year increase of 10.7%, surpassing the national average growth rate [5] Group 3: Innovative Cultural Space - The Fujian Pavilion created a new cultural space integrating exhibition, performance, creation, and sales, featuring a live streaming room for Min culture and a tea culture tasting area [5] - Various performances, including traditional craft demonstrations and AI technology applications, were showcased to attract visitors and promote consumption [5] - Several Fujian enterprises participated in the fair to promote new technologies and sign key project agreements, enhancing the province's cultural influence [5]