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前券商“大佬”进军知识付费 10天吸金超760万
2 1 Shi Ji Jing Ji Bao Dao· 2025-11-03 17:24
Core Insights - The article discusses the rise of knowledge monetization among financial analysts, particularly focusing on economist Hong Hao's successful launch of a paid knowledge platform that generated over 7.64 million yuan in just 10 days [1][4]. Group 1: Hong Hao's Knowledge Platform - Hong Hao announced the launch of his knowledge platform on October 25, with membership exceeding 8,500 and projected gross income surpassing 7.64 million yuan within 10 days [1]. - The platform offers value-added services through paid research reports, focusing on real-time market observations and investment-related information [1]. - Hong Hao's previous experience in knowledge monetization includes a paid article series on his WeChat public account, generating over 1.6 million yuan from more than 1,600 subscribers [4]. Group 2: Industry Trends - The trend of financial analysts transitioning to knowledge monetization is growing, with several former analysts becoming influential figures in the finance space [6][14]. - Notable examples include Liu Yuhui and Liu Xiang, who have successfully launched their own knowledge platforms, attracting thousands of subscribers and generating significant income [6][7]. - The shift towards knowledge monetization is partly driven by pressures on traditional brokerage revenue, prompting analysts to seek alternative income streams [13][14]. Group 3: Challenges and Risks - The knowledge monetization model is currently reliant on personal branding, making it challenging for less-known analysts to succeed [14]. - There are emerging legal risks associated with content creation, including copyright issues and compliance concerns, as seen in a recent infringement case involving Liu Xiang [19].