具身智能之心国庆和中秋优惠来啦！ 知识星球、具身课程、硬件、论文辅导、超级折扣卡 等大额活动。 活动时间：9.24-10.12 知识星球 具身智能之心新人加入7折，老学员续费5折优惠。 具身课程 VLA、VLN、Diffusion Policy、强化学习、仿真等 多门课程8折优惠 。 超级折扣卡 购买超级折扣卡， 1年内所有课程7折优惠 。 自驾 + 具 身 所有课程 预售课程除外 -班+八班。 ▲星球福利 / xing QIU FU LI 7折优惠，立减80 7折优惠, 立减99 节后将再次涨价 赠送7门精品课程 自动驾驶之心 具身智能之心 ▲福利专区 /FU LI ZHUAN QU 1. 大模型星球 99元一年，（技术 + 行 业 + 求职) 论文辅导 1v1论文辅导，1000最多抵扣5000元 1v6 vla论文辅导，立减1000元 具身科研硬件 强化学习平台 具身机械臂（舵机版） 2. 1v1辅导辅导最高1000抵扣 5000 3. 1v6论文辅导立减 1000 4. 超级折扣卡:*299元自驾课程七折 优惠(一年期) ▲ 硬件福利 /YIN JIAN FU LI · 全栈教研平台黑武士001 · 足 ...

星球优惠！新人七折续费五折 星球核心内容一览！ 驾 + 具 身 所有课程 频售课程除夕 ▲星球福利 / xING QIU FU LI 7折优惠，立减80 7折优惠, 立减99 节后将再次涨价 赠送7门精品课程 具身智能之心 自动驾驶之心 ▲ 福利专区 /FU LI ZHUAN QU O 1.大模型星球 99元一年，（技术 + 行 业 + 求职) 2. 1v1辅导辅导最高1000抵扣 5000 3.1v6论文辅导立减*1000 4. 超级折扣卡:*299元 自驾课程七折 优惠 (一年期) ▲ 伊件福利 /YIN JIAN FU LI 欢迎添加小助理咨询活动详情！ 平台课程八折优惠券 超级折扣卡！课程享受七折优惠 自动驾驶之心 知识星球 技 最前沿的 自驾技术社区 术 f 7 P 7 5 r 6 自动驾驶VLA 世界模型 闭环仿真 扩散模型 BEV感知 --- 近40+学习路线 保持活力，持续学习 交 学术界&工业界 大佬面对面交流 4 r r VLA和WA的路线之争 未来自驾的发展方向 世界模型到底model了个館？ 关于端到端的讨论 星友面对面 直击行业第一线 直 → 顶会作者亲临 播 6 f t r r I ...

「交易理想国」 提前 90 天内续期专享福利 7 折 活动价 ¥ 419.3 原价 ¥ 599 提前续期专享 知识星球 扫码领取限时折扣 ...

「交易理想国」 提前 90 天内续期专享福利 7 折 活动价 ¥ 419.3 原价 ¥ 599 提前续期专享 知识星球 扫码领取限时折扣 ...

「交易理想国」 提前 90 天内续期专享福利 7 折 活动价 ¥ 419.3 原价 ¥ 599 提前续期专享 知识星球 扫码领取限时折扣 ...

Core Viewpoint - The article discusses the evolution of WeChat public accounts as a form of self-media, highlighting the differences in business models and the responsibilities of KOLs (Key Opinion Leaders) in advertising practices [2][7][24]. Summary by Sections Evolution of WeChat Public Accounts - WeChat public accounts have undergone significant changes since their inception, moving from a closed-loop content model to one influenced by algorithmic recommendations [4][5]. - Early public accounts relied heavily on organic growth through shares in social circles, making their followers more valuable [5][6]. Business Models of Public Accounts - There are primarily two business models for public accounts: one focused on traffic generation and the other on providing services [7][13]. - Traffic-driven accounts monetize through advertisements, sponsored content, and promotional posts, often prioritizing high engagement over content quality [8][10][11]. - Service-oriented accounts build a loyal follower base and offer additional services, such as paid groups or travel arrangements, which can lead to clearer monetization paths [13][15]. Challenges and Responsibilities of KOLs - KOLs must recognize the trust their followers place in them and be responsible in their advertising choices, avoiding misleading promotions [24][26]. - The article criticizes KOLs who fail to vet the products they promote, suggesting that they should maintain integrity and prioritize their audience's interests over quick financial gains [30][32]. - It emphasizes that KOLs should treat their followers as valued individuals, acknowledging the trust and credibility that comes with their influence [30][34].

Group 1 - The article discusses the evolution of WeChat public accounts as a significant self-media model, highlighting their initial rise and the changes in their monetization strategies over the years [2][10][20] - It categorizes public accounts into two main business models: those focused on traffic generation and those providing services, with the former relying on advertising and the latter on offering additional services to a targeted audience [10][20][24] - The article emphasizes that the value of followers has changed, with earlier accounts having more valuable followers due to the lack of algorithmic recommendations, making follower demographics crucial for valuation [7][15][18] Group 2 - The traffic-driven model is characterized by high exposure through advertisements and sponsored content, often prioritizing quantity over quality in content creation [12][15][18] - The service-oriented model aims to build a loyal follower base and provide specialized services, such as travel planning or financial advice, which can lead to clearer monetization paths [20][24][30] - The article critiques self-media influencers for not adequately vetting the products they promote, suggesting that they should take responsibility for the trust their followers place in them [40][58][60]