一个朋友他创业十年，公司从几个人成长到几百人。按理说，他应该是个成功且幸福的人。但他总是说 特别累，不是身体上的累，而是精神上的。 在这个时代，幸福似乎成了一件可以量化、可以购买、可以交易的商品。它被贴上价格标签，装进精美 的包装，然后摆在商业的货架上，等待我们去消费。 这背后，不是商业欺诈，而是一套精巧到令人不寒而栗的商业话语体系。它不是在贩卖幸福，而是在消 费我们的不幸福，并让每个人为自己的不幸福心甘情愿地买单。 这不是一个什么理论阐述，而是一个正在发生的社会现象。它似乎没有声息，却早已深入我们的骨髓。 幸福的商品化，是将"幸福"这个抽象的概念具象化、标准化，最终变成了一个可以定价、可以包装、可 以买卖的商品。 这几年，周围的朋友、同事，甚至供应商都在给他推荐各种"幸福"产品：有人告诉他，买了最新的智能 家居，就能获得"舒适的幸福"；有人推荐他去参加一个心灵成长课程，说能找到"内心的幸福"；还有人 说，投资了某个项目，就能实现"财务自由的幸福"。 他发现自己每天都在为"幸福"而忙碌：早上起来要听付费课程，晚上要看"提升幸福感"的直播，周末要 参加"寻找自我"的沙龙。感觉自己是个永不停歇的"顾客"，不断地在 ...

Core Insights - The article emphasizes the importance of leveraging existing personal networks for initial user acquisition rather than seeking out unfamiliar traffic sources [1][6][10] Group 1: User Acquisition Strategy - The first batch of users can often be found within one's own WeChat contacts, and understanding the categorization and needs of these contacts is crucial [1][3] - A case study illustrates how a student utilized 1,200 WeChat friends to generate sales by categorizing them into three trust levels: high trust acquaintances, semi-related business contacts, and passive acquaintances [3][4] - A three-step approach was implemented: 1. Altruistic preheating by sharing valuable content for seven days to establish expertise 2. Low-threshold trial products to encourage initial purchases 3. Collecting feedback and testimonials to amplify trust and drive further sales [4][6] Group 2: Building Trust and Value - The concept of "trust currency" is introduced, which involves consistently providing value and engaging authentically with contacts to convert trust into purchasing power [6][10] - Newcomers are encouraged to participate in community-driven formats, as they do not need to be the most knowledgeable but can still provide value through organization and rule-setting [6][7] - The article suggests that individuals should analyze their marketable skills from previous employment and consider how to productize these skills for potential users [6][7] Group 3: Conclusion - The initial user base is a result of prior relationship cultivation, highlighting the significance of sincerity, reliability, and professional competence in attracting early adopters [10]