Core Insights - HNA Aviation Group has established Beijing Golden Deer Business Aviation Co., Ltd. with a registered capital of 100 million RMB, marking the official launch of a comprehensive resource integration plan for business aviation [1] - The integration aims to create a complete ecosystem covering the entire lifecycle of business jets, providing a "one-stop" aviation solution for high-end global clients [1][2] - Golden Deer Business Aviation Group has been in the industry for 30 years, with over 350,000 safe flight hours and a fleet size that ranks first in the Asia-Pacific region [1] Business Model and Services - The group will consolidate various entities under a unified platform, enhancing operations, management, maintenance, and support services for business jets [1][2] - The service model includes chartering, management, ground services, maintenance, and asset trading, creating a synergistic ecosystem that offers personalized and digital services [2] - Clients will benefit from reduced communication and management costs by interfacing solely with Golden Deer for all aviation needs [2] Market Strategy - The group plans to strengthen its market share in key domestic regions such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macao Greater Bay Area, while exploring emerging markets in central and western China [3] - Internationally, the group aims to expand its business jet services in regions along the Belt and Road Initiative and key areas in Europe and the U.S. [3] - Golden Deer has established branches in the UAE, Singapore, Malaysia, and Vietnam to build a service network in Southeast Asia, the Middle East, and North Africa [3] Technological Innovation and Sustainability - The group has identified technological innovation and sustainable development as strategic priorities, focusing on the research and development of electric and hybrid business jets [3] - Plans are in place to gradually promote the use of Sustainable Aviation Fuel (SAF) on domestic routes starting in 2027, with a target of achieving a 10% SAF coverage on international routes by 2030 [4] - Golden Deer is also exploring the eVTOL market and aims to become a leading operator in this emerging sector [4] Industry Leadership - Golden Deer has set multiple industry records in China, including being the first business jet operator and the first to conduct management services in the country [4] - The company has played a pivotal role in the development of China's business aviation sector, establishing itself as a leader in the industry [4][5] - The launch of Golden Deer Business Aviation Group signifies a shift in the Chinese business aviation industry from "scale expansion" to "value creation" [5]

新京报贝壳财经讯（记者王真真）在商务航空逐步回暖之下，6月17日，天津宜捷海特通用航空服务有 限公司（以下简称"宜捷海特"）与吉星商务航空有限公司（以下简称"吉星航空"）正式签署全面战略合 作协议。双方将在飞机管理、公务机维修、7×24小时技术支持、全球运行保障及高端客户增值服务等 领域展开全面合作，共同提升对共享客户群的响应能力。 有分析指出，上述战略合作标志着中国公务航空产业链优质资源的深度整合升级。2023年以来，中国商 务航空行业逐渐回暖。亚洲商务航空协会中国区主席张传勇表示，随着中国香港公务机队的稳定发展， 内地公务机队也将稳定发展并实现后续增长。"从前年开始，国内的包机需求量非常大，而受限于国内 机队规模，运营商面临飞机不够用的挑战。"为了满足飞行需求，不得不采取的空载调机方式又一定程 度上增加了运营成本，"因此我们预测国内的公务机机队后续会增长，虽然增长速度可能并不快，但我 们坚信市场需求仍然很大。" 吉星航空是一家公务机航司，创立于2011年9月，由均瑶航投与其他8家企业共同投资成立，提供公务机 包机、私人飞机托管、飞行支援、维修及交易咨询等服务，目前主要运营顶级空客ACJ和湾流公务机。 而宜 ...