Core Insights - HNA Aviation Group has established Beijing Golden Deer Business Aviation Co., Ltd. with a registered capital of 100 million RMB, marking the official launch of a comprehensive resource integration plan for business aviation [1] - The integration aims to create a complete ecosystem covering the entire lifecycle of business jets, providing a "one-stop" aviation solution for high-end global clients [1][2] - Golden Deer Business Aviation Group has been in the industry for 30 years, with over 350,000 safe flight hours and a fleet size that ranks first in the Asia-Pacific region [1] Business Model and Services - The group will consolidate various entities under a unified platform, enhancing operations, management, maintenance, and support services for business jets [1][2] - The service model includes chartering, management, ground services, maintenance, and asset trading, creating a synergistic ecosystem that offers personalized and digital services [2] - Clients will benefit from reduced communication and management costs by interfacing solely with Golden Deer for all aviation needs [2] Market Strategy - The group plans to strengthen its market share in key domestic regions such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macao Greater Bay Area, while exploring emerging markets in central and western China [3] - Internationally, the group aims to expand its business jet services in regions along the Belt and Road Initiative and key areas in Europe and the U.S. [3] - Golden Deer has established branches in the UAE, Singapore, Malaysia, and Vietnam to build a service network in Southeast Asia, the Middle East, and North Africa [3] Technological Innovation and Sustainability - The group has identified technological innovation and sustainable development as strategic priorities, focusing on the research and development of electric and hybrid business jets [3] - Plans are in place to gradually promote the use of Sustainable Aviation Fuel (SAF) on domestic routes starting in 2027, with a target of achieving a 10% SAF coverage on international routes by 2030 [4] - Golden Deer is also exploring the eVTOL market and aims to become a leading operator in this emerging sector [4] Industry Leadership - Golden Deer has set multiple industry records in China, including being the first business jet operator and the first to conduct management services in the country [4] - The company has played a pivotal role in the development of China's business aviation sector, establishing itself as a leader in the industry [4][5] - The launch of Golden Deer Business Aviation Group signifies a shift in the Chinese business aviation industry from "scale expansion" to "value creation" [5]

Group 1 - The core viewpoint of the news is the strategic cooperation between Tianjin Yijie Haite General Aviation Service Co., Ltd. and Jixing Business Aviation Co., Ltd., aimed at enhancing service capabilities in the business aviation sector as it gradually recovers [1][2] - Jixing Aviation, established in September 2011, provides services such as business jet charter, private aircraft management, flight support, maintenance, and consulting, primarily operating high-end Airbus ACJ and Gulfstream jets [1] - Yijie Haite, a wholly-owned subsidiary of Haite Group, offers comprehensive maintenance services for various aircraft models and operates bases at Tianjin Binhai International Airport and Beijing Daxing International Airport [1] Group 2 - The strategic partnership signifies a deep integration and upgrade of quality resources within China's business aviation industry [2] - The business aviation sector in China has been gradually recovering since 2023, with a notable increase in demand for charter services, although operators face challenges due to limited fleet size [2] - In May 2023, the total number of business jet flights in China and cross-border routes reached 2,157, marking a year-on-year increase of 1.8%, with cross-border flights rising by 6% [2]