Core Insights - HNA Aviation Group has established Beijing Golden Deer Business Aviation Co., Ltd. with a registered capital of 100 million RMB, marking the official launch of a comprehensive resource integration plan for business aviation [1] - The integration aims to create a complete ecosystem covering the entire lifecycle of business jets, providing a "one-stop" aviation solution for high-end global clients [1][2] - Golden Deer Business Aviation Group has been in the industry for 30 years, with over 350,000 safe flight hours and a fleet size that ranks first in the Asia-Pacific region [1] Business Model and Services - The group will consolidate various entities under a unified platform, enhancing operations, management, maintenance, and support services for business jets [1][2] - The service model includes chartering, management, ground services, maintenance, and asset trading, creating a synergistic ecosystem that offers personalized and digital services [2] - Clients will benefit from reduced communication and management costs by interfacing solely with Golden Deer for all aviation needs [2] Market Strategy - The group plans to strengthen its market share in key domestic regions such as Beijing-Tianjin-Hebei, Yangtze River Delta, and Guangdong-Hong Kong-Macao Greater Bay Area, while exploring emerging markets in central and western China [3] - Internationally, the group aims to expand its business jet services in regions along the Belt and Road Initiative and key areas in Europe and the U.S. [3] - Golden Deer has established branches in the UAE, Singapore, Malaysia, and Vietnam to build a service network in Southeast Asia, the Middle East, and North Africa [3] Technological Innovation and Sustainability - The group has identified technological innovation and sustainable development as strategic priorities, focusing on the research and development of electric and hybrid business jets [3] - Plans are in place to gradually promote the use of Sustainable Aviation Fuel (SAF) on domestic routes starting in 2027, with a target of achieving a 10% SAF coverage on international routes by 2030 [4] - Golden Deer is also exploring the eVTOL market and aims to become a leading operator in this emerging sector [4] Industry Leadership - Golden Deer has set multiple industry records in China, including being the first business jet operator and the first to conduct management services in the country [4] - The company has played a pivotal role in the development of China's business aviation sector, establishing itself as a leader in the industry [4][5] - The launch of Golden Deer Business Aviation Group signifies a shift in the Chinese business aviation industry from "scale expansion" to "value creation" [5]

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