Investment Rating - The report maintains a "Buy" rating for the company, with an updated target price of HKD 653, representing a potential upside of 18.3% from the current price of HKD 552 [2][11]. Core Insights - The company's Q2 performance exceeded expectations, driven by better-than-expected growth in hotel business and an increase in market share. The trend of improving marketing efficiency in mainland China is expected to continue. Despite increased competition in overseas markets, the impact on overall profitability is manageable. The valuation has been rolled forward to 2026, with a target price adjustment based on a 20x P/E ratio for 2026 [2][6]. Financial Performance Summary - For Q2 2025, total revenue reached RMB 14.864 billion, a year-on-year increase of 16%, slightly above market expectations. The hotel segment grew by 21%, transportation by 11%, and vacation services by 5% [6][7]. - The adjusted net profit for Q2 was RMB 4.846 billion, showing a year-on-year increase of 13% [8][14]. - The company expects Q3 revenue to grow by 15%, driven by an 18% increase in hotel bookings, with continued expansion in market share in mainland China [6][8]. Earnings Forecast Changes - Revenue forecasts for 2025E, 2026E, and 2027E are RMB 61.611 billion, RMB 69.659 billion, and RMB 78.590 billion, respectively, with growth rates of 15.4%, 13.1%, and 12.8% [5][14]. - Adjusted operating profit for 2025E is projected at RMB 17.981 billion, with a margin of 29.2% [5][14]. - The adjusted net profit for 2025E is expected to be RMB 17.974 billion, with a net profit margin of 29.2% [5][14]. Market Position and Competitive Landscape - The company is well-positioned in the competitive landscape of the mainland China market, benefiting from effective marketing strategies and a strong recovery in travel demand [2][6]. - The recovery in outbound travel bookings has surpassed pre-pandemic levels, indicating robust growth potential [6][7].

Investment Rating - The report maintains a "Buy" rating for the company with a target price adjusted from HKD 605 to HKD 591, indicating a potential upside of 16.9% [1][13]. Core Insights - The company reported first-quarter results that exceeded market expectations, with a revenue of RMB 13.8 billion, reflecting a year-on-year growth of 16%. The adjusted net profit increased by 3% to RMB 4.2 billion, surpassing market forecasts by 10% [5][6]. - The demand for leisure travel remains strong, with expectations for a 14% revenue growth in the second quarter. The company anticipates stable growth in business volume as the competitive landscape improves [5][6]. - Adjustments to revenue and profit forecasts were made due to anticipated impacts from tariff disruptions on outbound business travel [1][5]. Financial Performance Summary - **Revenue Forecasts**: The total revenue for 2025 is projected at RMB 61.694 billion, with a growth rate of 15.6%. This is a slight decrease from previous estimates [4]. - **Profitability Metrics**: The adjusted operating profit for 2025 is expected to be RMB 18.084 billion, with an adjusted net profit of RMB 17.927 billion, reflecting a net profit margin of 29.1% [4][14]. - **Segment Performance**: The hotel accommodation segment is projected to generate RMB 25.946 billion in 2025, while transportation ticketing is expected to contribute RMB 22.261 billion [4][8]. Market Position and Trends - The company's market capitalization stands at approximately HKD 330.23 billion, with a 52-week high of HKD 586.00 and a low of HKD 310.20 [3]. - The average daily trading volume is reported at 3.20 million shares, indicating active market participation [3]. Future Outlook - The company expects continued growth in hotel and transportation segments, with hotel nights in mainland China projected to increase by 10-15% and outbound hotel nights by 15-20% in the upcoming quarters [5][8]. - The competitive landscape is expected to ease some pressure on monetization, allowing for more stable profit margins moving forward [5].

Investment Rating - The report maintains a "Buy" rating for the company with a target price adjusted from HKD 605 to HKD 591, indicating a potential upside of 16.9% [1][13]. Core Insights - The company reported first-quarter results that exceeded market expectations, with a revenue of RMB 138 billion, reflecting a year-on-year growth of 16%. The adjusted net profit increased by 3% to RMB 42 billion, surpassing market forecasts by 10% [5][6]. - The demand for leisure travel remains robust, with expectations for a 14% revenue growth in the second quarter. The company anticipates stable growth in business volume as the competitive landscape improves [5][6]. - Adjustments to revenue and profit forecasts were made due to anticipated impacts from tariff disruptions on business travel outbound demand [1][5]. Financial Performance Summary - **Revenue Forecasts**: - 2025E: RMB 61,694 million (down 1.0% from previous forecast) - 2026E: RMB 69,889 million (down 1.6%) - 2027E: RMB 78,816 million (down 2.2%) [4]. - **Profitability Metrics**: - Adjusted operating profit for 2025E is projected at RMB 18,084 million, with an adjusted operating profit margin of 29.3% [4]. - Adjusted net profit for 2025E is expected to be RMB 17,927 million, with a net profit margin of 29.1% [4]. - **Market Position**: - The company’s market capitalization is approximately HKD 330.23 billion, with a 52-week high of HKD 586.00 and a low of HKD 310.20 [3][6]. Earnings Performance Overview - The first quarter of 2025 showed a revenue increase in various segments: - Hotel accommodation: RMB 5,541 million (up 23% year-on-year) - Transportation ticketing: RMB 5,418 million (up 8%) - Vacation services: RMB 947 million (up 7%) - Corporate travel: RMB 573 million (up 12%) [6]. - The company’s gross profit for the first quarter was RMB 11,125 million, with a gross profit margin of 80.3% [6]. Future Outlook - For the second quarter of 2025, the company expects: - Hotel accommodation revenue to reach RMB 6,000 million (up 17%) - Transportation ticketing revenue to be around RMB 5,300 million (up 9%) - Total revenue projected at RMB 14,600 million (up 14%) [8]. - The company is also focusing on maintaining a competitive edge in the market, with expectations of stable growth in business volume as the industry recovers [5][6].