Core Insights - The article highlights the increasing trend of tourists seeking leisurely vacation options, particularly in Wangting Town, Suzhou, which offers unique natural scenery and upgraded tourism facilities during the National Day and Mid-Autumn Festival holidays [1][2] Group 1: Tourism Development - Wangting Town has recently upgraded its tourism experience around North Taihu, featuring a series of newly renovated rest stations along "Taihu No. 1 Highway" [1] - The rest stations, including North Taihu Station 01, 02, and 03, have adopted a stylish yellow and black color scheme, appealing to a younger demographic while maintaining a trendy street vibe [1] - Station 02 serves as a well-equipped cycling service center, providing diverse rental options to cater to different cycling needs of visitors [1] Group 2: Visitor Experience - The ecological agricultural landscape around North Taihu is at its peak for viewing, with golden rice fields attracting many visitors to the Fragrant Rice Park [1] - Visitors are enjoying various activities, such as camping by the lakeside, listening to the wind, and watching sunsets, contributing to a relaxed atmosphere [1] - A vibrant market at the Canal Park offers local delicacies, seasonal fruits, and engaging performances, enhancing the overall visitor experience [2]

Financial Data and Key Metrics Changes - The company generated over $1 billion in revenue, $250 million in adjusted EBITDA, and $1.65 in adjusted earnings per share, all showing year-over-year increases [6][19] - Adjusted EBITDA grew 2% year-over-year, translating to a 4% adjusted EBITDA growth for the first half of the year [19] - The average FICO score of new originations is 746, reflecting a more than 20-point increase since the company updated its credit quality standards [10] Business Line Data and Key Metrics Changes - The Vacation Ownership segment saw revenue grow 6% to $853 million, driven by a 3% increase in tours and a VPG of $3,251, which is up 7% from last year [20] - The Travel and Membership segment's revenue was $166 million for the quarter, down 6% year-over-year, with adjusted EBITDA declining 11% to $55 million [22] Market Data and Key Metrics Changes - Demand remains strong across the core timeshare business, with tour growth improving sequentially from the first quarter and 3% compared to 2024 [7] - The company serves more than 800,000 owner families with an average tenure of 17 years, indicating a stable customer base [9] Company Strategy and Development Direction - The company is focused on growing its core vacation ownership business while leveraging data and technology to enhance customer experience [13] - New brand expansions include a new sales location in Nashville and the launch of the Accor Vacation Club in Asia, indicating a strategy of geographic expansion [14][76] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the resilience of leisure travel and the health of consumers, with spending on leisure travel expected to grow mid-single digits per year over the next five years [7] - The company anticipates continued strength in the vacation ownership business, which is expected to cover any weakness in the travel and membership segment [26] Other Important Information - The company returned $107 million of adjusted free cash flow to shareholders during the quarter, with $37 million through dividends and $70 million in share repurchases [23] - The liquidity position remains strong, ending the quarter with over $800 million, including $212 million in cash and cash equivalents [25] Q&A Session Summary Question: Visibility in the Travel and Membership segment - Management acknowledged challenges in the travel membership segment due to industry consolidation and unanticipated impacts from M&A activity, but emphasized proactive measures to address these issues [31][32] Question: Average transaction size and financing - Management noted that the increase in average transaction size is due to measured price increases and greater owner engagement, with no significant change in the propensity to finance [35][38] Question: Delinquency trends and provisions - Delinquencies moderated through the second quarter and into July, with a full-year provision of 21% expected, and management is confident in the portfolio's strength [46][47] Question: Consumer health and income stratification - Management indicated that higher household incomes correlate with better performance and lower delinquencies, while new owner performance remains strong despite economic uncertainties [56][58] Question: International opportunities with Accor - Management expressed optimism about the international market potential but emphasized that the U.S. market remains the primary focus, with expectations for similar profitability margins internationally [74][78] Question: New projects and brand launches - Management highlighted the strategic importance of new brands like Margaritaville and Sports Illustrated, which are expected to contribute significantly to sales growth [90][91]

Group 1 - The first quarter revenue met expectations, with profits exceeding market expectations by 9%. The company anticipates a 14% revenue increase in the second quarter, with adjusted operating profit remaining flat year-on-year [1] - The first quarter performance for 2025 showed revenue of 13.8 billion RMB, a 16% year-on-year increase, aligning with market expectations. Key segments included accommodation (+23%), transportation (+8%), vacation (+7%), and business travel (+12%) [1] - The number of hotel nights in mainland China increased by over 15% year-on-year, with average daily rates (ADR) showing a slight decline, which is better than the industry average [1] Group 2 - Trip.com reported a nearly 60% year-on-year revenue increase, accounting for approximately 13% of total revenue. Adjusted net profit rose 3% to 4.2 billion RMB, exceeding market expectations by 10% and 9% due to lower-than-expected marketing expenses [2] - The company expects a 14% revenue increase in the second quarter, with hotel and transportation segments projected to grow by 17% and 9%, respectively. Hotel night volumes in mainland China and outbound markets are expected to increase by 10-15% and 15-20% [2] - The competitive landscape in the industry is expected to alleviate some monetization pressure, although profit margins are projected to decline due to ongoing investments in overseas branding [2]

Investment Rating - The report maintains a "Buy" rating for the company with a target price adjusted from HKD 605 to HKD 591, indicating a potential upside of 16.9% [1][13]. Core Insights - The company reported first-quarter results that exceeded market expectations, with a revenue of RMB 138 billion, reflecting a year-on-year growth of 16%. The adjusted net profit increased by 3% to RMB 42 billion, surpassing market forecasts by 10% [5][6]. - The demand for leisure travel remains robust, with expectations for a 14% revenue growth in the second quarter. The company anticipates stable growth in business volume as the competitive landscape improves [5][6]. - Adjustments to revenue and profit forecasts were made due to anticipated impacts from tariff disruptions on business travel outbound demand [1][5]. Financial Performance Summary - **Revenue Forecasts**: - 2025E: RMB 61,694 million (down 1.0% from previous forecast) - 2026E: RMB 69,889 million (down 1.6%) - 2027E: RMB 78,816 million (down 2.2%) [4]. - **Profitability Metrics**: - Adjusted operating profit for 2025E is projected at RMB 18,084 million, with an adjusted operating profit margin of 29.3% [4]. - Adjusted net profit for 2025E is expected to be RMB 17,927 million, with a net profit margin of 29.1% [4]. - **Market Position**: - The company’s market capitalization is approximately HKD 330.23 billion, with a 52-week high of HKD 586.00 and a low of HKD 310.20 [3][6]. Earnings Performance Overview - The first quarter of 2025 showed a revenue increase in various segments: - Hotel accommodation: RMB 5,541 million (up 23% year-on-year) - Transportation ticketing: RMB 5,418 million (up 8%) - Vacation services: RMB 947 million (up 7%) - Corporate travel: RMB 573 million (up 12%) [6]. - The company’s gross profit for the first quarter was RMB 11,125 million, with a gross profit margin of 80.3% [6]. Future Outlook - For the second quarter of 2025, the company expects: - Hotel accommodation revenue to reach RMB 6,000 million (up 17%) - Transportation ticketing revenue to be around RMB 5,300 million (up 9%) - Total revenue projected at RMB 14,600 million (up 14%) [8]. - The company is also focusing on maintaining a competitive edge in the market, with expectations of stable growth in business volume as the industry recovers [5][6].

Core Viewpoint - The tourism market in China is experiencing strong growth, with domestic travel and spending increasing significantly during the May Day holiday, indicating a robust recovery and structural highlights in long-distance travel, county tourism, and outbound travel [1][2][12]. Overview - During the May Day holiday, 314 million domestic trips were made, representing a 6.4% year-on-year increase, while total spending reached 180.27 billion yuan, up 8.0% year-on-year. Per capita spending improved by 1.5%, recovering to approximately 90% of 2019 levels [2][12]. - The total cross-regional movement of people was estimated at 1.467 billion, a growth of 8.0% year-on-year, exceeding previous expectations [2]. Structure - **Long-distance Travel**: Destinations like Qinghai, Xinjiang, and Ningxia saw ticket sales surge by 100-200%. The number of travelers combining annual leave with the holiday increased by 30% [3]. - **County Tourism**: Bookings for rural tourism rose nearly 20%, with hotel reservations in county-level cities increasing by 30% [3]. - **Outbound Travel**: Orders for outbound travel increased by 20%, with popular destinations including Japan, South Korea, and Thailand. Inbound travel orders surged by 130% [4][3]. Scenic Spots and Destinations - Scenic spots experienced strong visitor numbers, with many achieving record attendance. For instance, Huangshan received 147,000 visitors, a 13.7% increase year-on-year [5][6]. - Other notable performances included Jiuhua Mountain and various cultural performances, which also saw significant increases in attendance [6][5]. Hotel Performance - Hotel occupancy rates averaged 67.5%, up 4.9% year-on-year, with average daily rates (ADR) at 283.8 yuan, a 6.8% increase. Revenue per available room (RevPAR) rose by 12.0% [8][9]. - The demand for higher-quality accommodations is evident, with economic hotels seeing the largest price increases [8]. Macau Gaming - Macau saw a significant increase in visitor numbers, with a 42.3% year-on-year rise during the holiday period. However, expectations for gaming revenue growth remain cautious due to previous market performance [10]. - The average daily gross gaming revenue (GGR) is expected to exceed last year's figures, reflecting a recovery in the tourism sector [10]. Investment Strategy - The outlook for the tourism sector remains positive, with expectations for continued demand recovery and improved supply conditions. Recommended sectors include high-elasticity consumer stocks, hotels, human resources, and quality stocks in scenic spots and gaming [12].

Core Viewpoint - The company experienced a decline in revenue and net profit in 2024, with a slight recovery in Q1 2025, indicating challenges in the external environment affecting various business lines [1][2][3]. Financial Performance - In 2024, the company achieved operating revenue of 536 million, a year-on-year decrease of 14.87%, and a net profit of 101 million, down 27.77% [1]. - For Q1 2025, the company reported operating revenue of 105 million, a decrease of 1.6%, but net profit increased by 34.46% to 13 million [1][3]. - The overall gross margin in 2024 decreased by 1.92 percentage points to 52.42%, while the net margin fell by 4.17 percentage points to 22.55% [2]. Business Segment Analysis - Revenue from various business lines declined due to external environmental factors, with the water park segment experiencing the most significant drop of 41.28% [2]. - The revenue changes for 2024 by business line were as follows: scenic area business down 13.03%, water world down 41.28%, hot spring business down 10.4%, hotel business down 23.1%, and travel agency business down 4.54% [2]. Profitability and Cost Management - In Q1 2025, the gross margin improved by 3.27 percentage points to 41.44%, while the expense ratio increased by 1.49 percentage points to 21.24% [3]. - The company’s strategic focus includes seeking quality acquisition opportunities and upgrading existing projects, such as the Yushui Hot Spring and Longxing Island projects [3]. Strategic Outlook - The company is positioned as a leading player in the scenic area sector, with plans for future growth through new projects and geographical expansion [4]. - Projected net profits for 2025-2027 are estimated at 126 million, 144 million, and 161 million, with corresponding price-to-earnings ratios of 26X, 23X, and 20X [4].