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兰博基尼CEO称部分富豪客户暂缓购车,原因曝光
财富FORTUNE· 2025-09-02 13:05
Group 1 - The core viewpoint of the article highlights the impact of U.S. tariffs on Lamborghini's sales, with CEO Stephan Winkelmann noting that some American customers are delaying purchases due to uncertainty surrounding the final tariff rates [2][3] - Lamborghini has a significant backlog of orders, allowing the company to withstand some pressure from tariffs, but the tariffs have still caused notable disruptions [2][4] - The company is part of the Audi Group under Volkswagen, and it is projected that Lamborghini's revenue will exceed €3 billion (approximately $3.5 billion) in the 2024 fiscal year, reflecting a 16% year-on-year growth [4] Group 2 - Lamborghini's customer base is diversifying, with the average age of owners dropping to below 45 years, and in Asia, the average age is around 30 [5] - The average Lamborghini owner possesses five cars, while owners of the high-end model Revuelto average ten cars [5] - Winkelmann expresses confidence in the judgment of wealthy customers, indicating that their financial success is not coincidental and they understand the implications of their purchasing decisions [6]