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金融活水润茶韵:兴业银行携手北京朝阳茶香文化周顺利开幕
Xin Jing Bao· 2025-05-30 11:01
Core Viewpoint - The 2025 Beijing Chaoyang International Tea Culture Week showcases the integration of traditional tea culture with financial education, emphasizing the commitment of the bank to serve the community and enhance public financial literacy [1][3][6]. Group 1: Event Overview - The event is a benchmark for the "Culture + Consumption" integration development in Beijing, themed "Chinese Tea, Chinese Drama, Chinese Trend," aiming to create a new cultural consumption model [3]. - The bank's exhibition area is designed to reflect rich tea culture, featuring innovative presentations that combine tea with financial education [3][6]. Group 2: Financial Education Initiatives - The bank's staff creatively uses tea tasting to explain common financial fraud techniques, promoting awareness and prevention strategies [5]. - Interactive financial knowledge quizzes engage the public, enhancing financial literacy in a fun and relaxed environment [6]. Group 3: Customer Engagement and Service - The bank offers a variety of quality financial products and services, fostering direct communication with customers to enhance their understanding of financial offerings [6]. - The integration of traditional culture into financial services helps strengthen customer recognition of the bank's brand value and service philosophy [6]. Group 4: Future Outlook - The bank plans to continue focusing on customer-centric services, exploring diverse paths for the integration of finance and culture, and contributing to a safe and orderly financial environment in the capital [7].