Core Viewpoint - The 2025 Beijing Chaoyang International Tea Culture Week showcases the integration of traditional tea culture with financial education, emphasizing the commitment of the bank to serve the community and enhance public financial literacy [1][3][6]. Group 1: Event Overview - The event is a benchmark for the "Culture + Consumption" integration development in Beijing, themed "Chinese Tea, Chinese Drama, Chinese Trend," aiming to create a new cultural consumption model [3]. - The bank's exhibition area is designed to reflect rich tea culture, featuring innovative presentations that combine tea with financial education [3][6]. Group 2: Financial Education Initiatives - The bank's staff creatively uses tea tasting to explain common financial fraud techniques, promoting awareness and prevention strategies [5]. - Interactive financial knowledge quizzes engage the public, enhancing financial literacy in a fun and relaxed environment [6]. Group 3: Customer Engagement and Service - The bank offers a variety of quality financial products and services, fostering direct communication with customers to enhance their understanding of financial offerings [6]. - The integration of traditional culture into financial services helps strengthen customer recognition of the bank's brand value and service philosophy [6]. Group 4: Future Outlook - The bank plans to continue focusing on customer-centric services, exploring diverse paths for the integration of finance and culture, and contributing to a safe and orderly financial environment in the capital [7].

标杆项目密集落地。 本文为IPO早知道原创 作者｜ Eric 微信公众号｜ipozaozhidao IPO早知道消息，3月29日，2025北外滩财富与文化论坛在上海虹口世界会客厅举办，一系列跨界 融合、绿色转型项目重磅发布。与会专家认为，文化为金融高质量发展、财富保值增值校准了价值坐 标， 金融为文化事业繁荣提供了资金支持，共同谱写了 "美美与共、双向奔赴"的时代强音。 上海 市委常委、常务副市长吴伟，新华社党组成员、秘书长徐玉长出席论坛。 作"为主题，来自金融、文化等领域的知名人士、专家、企业代表等约300人出席。 过去的一年里，上海国际金融中心和国际文化大都市建设成绩亮眼， 全年金融业增加值达 8072.73 亿元，同比增长7.9%，全市举办各类营业性演出5.7万场、吸引观众2545万人次，城市文化软实力 显著提升。 上海市委常委、常务副市长吴伟在致辞中指出，上海国际金融中心建设正迈向全面提升 能级的新阶段，不仅要加强金融机构、金融基础设施等 "硬实力"建设，也要提升价值观、行为规范 等"软实力"水平。希望虹口充分发挥"海派文化发祥地、先进文化策源地、文化名人聚集地"辐射作 用，发扬光大中华优秀传统文化中 ...