本文字数：3334，阅读时长大约6分钟 2026.03. 23 作者 | 第 一财经 曹璐 封图 | AI生成 从政策驱动的更名潮，到主动权益公募的跨界入局，ETF市场正褪去"野蛮生长"的外衣，进入"品牌 化竞争"的新阶段。 临近3月底监管整改大限，全市场ETF名称规范化更名进入收官冲刺阶段，平安、富国等多家基金公 司密集批量更名，部分头部机构率先完成标准化整改。这场由交易所制度安排触发的规范化行动，是 行业彻底告别"同名混战"，迈入精细化运营新阶段。 在业内人士看来，过去"蹭热点"的模糊名称易误导投资者，如今统一格式让"谁家的产品、投什么"一 目了然，倒逼行业从"跑马圈地"转向"比拼投研与服务"。 就在行业忙着"换名片"的同时，又一家主动权益大厂按下入场键。东方红资管于3月19日悄然上报首 只ETF产品。去年9月推出首只ETF的兴证全球基金，也在次日上报了旗下第二只ETF产品，再度加 码这一市场。 当前，ETF规模已突破5万亿元、产品数量逼近1500只。整体而言，头部集聚效应依旧显著，华夏、 易方达、华泰柏瑞等前五机构ETF规模占比近半。这些以主动管理见长的后来者为何此刻火线入场？ 后来者面对头部公司构筑的 ...

主动权益巨头纷纷布局ETF！ 3月20日，兴证全球基金上报旗下第二只ETF产品——兴全国证价值100ETF，距离其首只ETF上市 仅两个多月。 近年来，以主动权益投资见长的基金公司纷纷杀入ETF赛道，ETF市场迎来差异化发展的新格 局。Wind数据显示，截至3月20日，全市场1456只ETF总规模达5.1万亿元。 兴证全球基金上报第二只ETF 3月20日，证监会网站信息显示，兴证全球基金上报旗下第二只ETF产品——兴全国证价值 100ETF。 在此前的1月8日，兴证全球基金旗下首只ETF产品——兴全沪深300质量ETF已经上市，Wind数据 显示，截至3月20日，该产品规模为3.06亿元。 东方红资管入局ETF 值得一提的是，近日，以主动权益投资见长的资管机构——东方红资管，也开启了ETF的布局。 3月19日，证监会网站信息显示，东方红资产管理上报了产品——东方红中证东方红红利低波动 交易型开放式指数证券投资基金，目前处于接收材料的状态。此举意味着这家以主动投资见长的 机构，正式踏入ETF这一竞争激烈的业务领域。 从产品定位来看，东方红资产管理并未选择规模竞争激烈的宽基指数，而是切入"红利低波"这一 细分领域 ...

Core Viewpoint - The article highlights the increasing trend of actively managed funds entering the ETF market, indicating a shift towards differentiated development in the ETF landscape, with a total market size of 5.1 trillion yuan as of March 20, 2023 [1][4]. Group 1: New ETF Launches - Xingsheng Global Fund has submitted its second ETF product, the Xingsheng National Value 100 ETF, just over two months after launching its first ETF [2]. - The National Value 100 Index is constructed by excluding securities with low trading volume and market capitalization, negative net profits, and low ROE metrics, focusing on the top 100 securities based on PE ratio and dividend yield [2]. - The top ten weighted stocks in this index include Gree Electric Appliances, Midea Group, and China Merchants Bank [2]. Group 2: Market Entry by Other Firms - Dongfanghong Asset Management has also entered the ETF space by submitting the Dongfanghong CSI Dongfanghong Dividend Low Volatility ETF, focusing on a niche segment of "dividend low volatility" [3]. - This strategy combines high dividend yields with low volatility, appealing to investors seeking stable returns during market fluctuations [3]. Group 3: Competitive Landscape and Differentiation - The ETF market is becoming increasingly competitive as more actively managed institutions enter, necessitating differentiation strategies to stand out [4]. - The consensus is forming that "whoever controls ETFs controls the market," making ETFs a crucial driver for public fund growth [4]. - The article emphasizes the need for "latecomer" public funds to address the challenge of achieving differentiation in a market with growing product homogeneity [4]. Group 4: Future Trends and Innovations - Industry experts suggest that the core strategy for developing unique indices is to identify promising niche areas within a mature market [5]. - There is significant potential for product innovation in the ETF space, including strategies like options for downside protection and transparent active ETFs [5]. - The Chinese ETF market is expected to expand into new areas, enhancing the diversity of risk-return profiles available to investors [5]. Group 5: Global Projections - Morgan Asset Management predicts that the global active ETF market could grow from approximately $1 trillion at the end of 2024 to $6 trillion by 2030, significantly outpacing passive ETFs [6]. - The analysis indicates that active ETFs can fill gaps in the fixed income sector, particularly in China's bond market, which is the second largest globally but has low ETF penetration [6].