Core Insights - The first batch of Ningxia Consumer Brand Matrix includes 10 enterprise brands, 2 regional brands, and 3 growing consumer brands, evaluated on multiple dimensions such as product innovation, market competitiveness, brand influence, and cultural empowerment [2] Group 1: Brand Recognition - The selected brands are recognized for their quality and potential to enhance the consumer goods industry, providing a foundation for high-quality development [9] - Notable brands include "CASHQUEEN" from Ningxia Xin'ao Cashmere Co., Ltd. and "Xingtang" from Ningxia Xingtang Rice Industry Co., Ltd. [1] Group 2: Product Innovation and Sustainability - Ningxia Xin'ao Cashmere Co., Ltd. emphasizes "green and environmentally friendly" concepts in product development, launching a traceable series "CASHQUEEN" that tracks the carbon footprint throughout the product lifecycle [5] - Xingtang Rice Industry leverages Ningxia's rice resource advantages, establishing an organic rice ecological breeding base and creating a green brand that has received positive consumer feedback [7] Group 3: Market Development Strategy - The Ningxia government aims to use the Consumer Brand Matrix as a key link between consumption and industry, fostering the growth of regional characteristic industries and enhancing the competitiveness of the consumer goods industry ecosystem [9]