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“什么值得买”深化兴趣矩阵布局,以体系化升级构建兴趣消费新生态
Sou Hu Cai Jing· 2025-10-27 16:30
Core Insights - "What Worth Buying" has launched a series of themed posters in 10 high-speed train stations across 8 cities, emphasizing the platform's commitment to respecting diverse interests [1][3] - The platform has upgraded its "Interest Square" product, leveraging AI technology and promotional content to enhance its niche interest service system [1][6] Group 1: Product and Service Enhancements - Following the upgrade to its second-generation product in May, "What Worth Buying" has achieved comprehensive coverage of mainstream consumer interests and is now focusing on integrating niche interests into its interest matrix [3][12] - The new version of "Interest Square" has shifted from a tree structure to a flat structure that aligns better with interest exploration patterns, featuring 15 primary interest categories and numerous subcategories [6][12] Group 2: User Engagement and Experience - The platform aims to facilitate a seamless connection between "interest content" and "consumer decisions," allowing users to discover and make decisions based on their interests [3][6] - Users can create personalized interest spaces through the "self-built interest scene" feature, where AI will automatically integrate relevant content and product resources [12][13] Group 3: Marketing and Promotion Strategies - During the upcoming "Double 11" shopping festival, "What Worth Buying" will focus on "interest leadership" as a core operational strategy, enhancing user experience through AI-driven recommendations and upgraded user benefits [6][13] - The platform has planned thematic activities such as "Remarkable Domestic Products" and "Ten Thousand Possibilities of Home" to provide more exposure for niche interests during the promotional period [13]