Financial Performance - The company reported a revenue of 582 million yuan for the first half of 2025, a year-on-year decrease of 18.7% [2] - Net profit attributable to shareholders was 12.69 million yuan, an increase of 65.75% year-on-year [2] - Operating cash flow improved to 34.75 million yuan, up 34.83% year-on-year [2] - Gross margin increased to 49.20%, while sales and management expenses decreased by 19.46% and 17.03% respectively [2] AI Strategy and Product Development - The company has been advancing its AI strategy since the beginning of 2023, focusing on optimizing its business structure [2] - The updated "What Worth Buying" app launched in May 2025, emphasizing interest-based content and user experience [3] - Content published on the app reached 20.22 million articles, a 30.98% increase year-on-year, with monthly active users averaging 38.27 million, up 1.26% [3] - The app's GMV (Gross Merchandise Volume) reached 8.784 billion yuan, with 88.72 million orders completed [3] AI Technology Implementation - AIGC content accounted for 52.51% of the total content published, with a 73.63% increase compared to the same period in 2024 [4] - The company upgraded its "AI Division" to "AI Application Research Institute" to enhance its AI capabilities [4] - The AI shopping assistant "Zhang Dama" achieved a 162.6% increase in order conversion rate during the "6.18" shopping festival [5] Cost Management and Efficiency - The company reported a 22.11% decrease in operating costs, with significant reductions in sales and management expenses [7] - The new content production model combines "AI-assisted creation" and "AI-generated content," optimizing user experience and reducing costs [7] - During the "6.18" shopping festival, AIGC content publication increased by 43.4%, while content review time was reduced to one-eighth of the previous year [7] Market Challenges and Future Outlook - Despite improvements in net profit, the company faces revenue pressure, with significant declines in income from e-commerce and brand clients [8] - The company aims to deepen its AI strategy and enhance market competitiveness, focusing on high-quality growth driven by AI [9]

Core Insights - The "2025 Automotive Consumption Voucher Issuance Activity" organized by the Fengtai District Commerce Bureau successfully concluded, with a total issuance and redemption of 10 million yuan in automotive consumption vouchers, which directly stimulated 1.05 billion yuan in automotive sales [1] - The 10 million yuan in vouchers led to the sale of 5,199 vehicles, with over 50% of these being pure electric models, reflecting the automotive industry's shift towards green and sustainable development [1] - The initiative also provided users with various discounts across multiple sectors, including dining, retail, sports, and tourism, enhancing the overall consumption multiplier effect [1] Company Strategy - The company plans to leverage its expertise and resources in the consumer sector to improve the quality and efficiency of supply-demand connections, aiming to stimulate consumption potential in Fengtai and throughout Beijing [2] - The goal is to enhance regional consumption vitality and contribute to the innovative development of the Fengtai economy and the construction of Beijing as an international consumption center [2]

Core Viewpoint - The company aims to focus on AI and overall efficiency improvement in its 2025 strategy, emphasizing the integration of AI technology into its business and the development of innovative AI products to enhance market competitiveness and achieve long-term success [1] Group 1: AI Technology Development - The company plans to solidify its foundational AI capabilities by constructing an AI product matrix consisting of "1 large model, 2 databases, 3 engines, and 4 application types" in 2024, laying a solid foundation for deep integration of AI into its business [1] - In 2025, the company will further optimize and expand its product and content databases, creating a general AI capability platform through AIGC, AIUC, and Agent engines, while also attracting top AI talent to enhance product development capabilities [1] Group 2: Application of AI in Business and Management - The company has initiated an upgrade of its core product "What Worth Buying" App to create an AI-native consumer content platform called "What Worth Buying GEN2," which utilizes AI for efficient content collection, deep analysis, and intelligent recommendations [1] - In 2025, the company will continue to iterate on "What Worth Buying GEN2," incorporating cutting-edge large model technology and restructuring content production and distribution systems to enhance user engagement and community activity [1] - The company will also implement AI technology in internal management to improve operational efficiency and create a high-collaboration AI organization for sustainable development [1] Group 3: Innovation in AI Product Development - The company plans to accelerate the development of AI innovative products in 2025, focusing on specific business scenarios and leveraging the growing acceptance of AI applications among users [1] - A new independent Agent product will be developed to provide intelligent consumer decision-making services, enhancing user experience and decision-making efficiency [1] - The company will actively participate in the ecosystem construction of protocols like MCP to explore collaboration mechanisms between AI agents and external channels [1] Group 4: International Expansion Strategy - The company recognizes the rapid growth of the global e-commerce market, particularly in emerging countries, and aims to expand its "What Worth Buying" model internationally, starting with Thailand in 2024 [1] - In 2025, the company will deepen its global expansion efforts, building on its presence in Thailand and accelerating entry into more countries to enhance brand influence and market share [1]

新华财经北京4月24日电（记者丁雅雯）商务部新闻发言人何亚东24日表示，将发挥电商的渠道优势， 以及全球最大网络零售市场的规模优势，全力助力外贸拓内销。 他是在商务部召开的例行新闻发布会上作出上述表述的。 "15家主要电商平台积极响应，打好'组合拳'，推出订单直采、供采对接等8方面举措。"何亚东说，截 至4月23日，9家电商平台已开放入驻绿色通道，6家电商平台建立内销专区，对接超6000家次外贸企 业，超600家次入驻。 据了解，阿里巴巴集团已成立外贸专项小组。其中，对商家已经出现滞销的库存，阿里国际站将对接淘 工厂、天猫超市等内销渠道，在商家后台上线专属报名入口，并简化流程、优先审核、专人跟进。1688 平台将推出系列举措，帮助外贸企业缓解资金和库存压力，开拓内销渠道。对于资金紧张的外贸厂商， 1688将提供订单货款提前回款服务；此外，1688还联合网商银行等多家金融机构提供专项信用贷款，重 点支持受影响最大的服装、纺织和轻工类企业。 消费平台"什么值得买"也正式推出"出口转内销"扶持计划，从供需两端积极助力外贸企业应对国际经贸 环境变化。在消费者侧，"什么值得买"App上线"出口转内销"活动专场，为消费者 ...