Core Viewpoint - The 2025 China Liquor Industry Development Seminar and the launch of new products from Xifeng Liquor were held in Baoji, emphasizing the importance of adapting to economic and demographic changes in the liquor industry [1][4]. Industry Insights - The liquor industry's adjustment is fundamentally a spiral development influenced by economic and population factors, necessitating a shift from self-directed to user-directed innovation to unleash emotional value in quality and brand culture [4]. - The current phase of the Chinese liquor industry is characterized by a combination of policy guidance, consumption upgrades, and industrial transformation, with changing consumption scenarios, user demands, and market competition [9]. Company Developments - Xifeng Liquor aims to connect the historical and future aspects of Chinese liquor through its unique value derived from three thousand years of uninterrupted heritage, focusing on new product innovation and quality upgrades [4]. - The company has committed to a "quality upgrade without price increase" promise, ensuring that the benefits of quality improvements reach every consumer [9]. - The launch event featured the unveiling of new products, including the upgraded "Old Green Bottle" and "Red Xifeng·Gongyuan 618," which emphasize cultural and quality empowerment through traditional craftsmanship [15][18]. Government and Local Support - Baoji city has implemented policies and allocated funds to support the liquor industry, resulting in a cluster of 24 liquor enterprises and 34 supporting companies, with Xifeng Group as the leading entity [5].