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“新场景+新活动”为假日文旅市场再添一把“火” 静待八方游客共赴佳节之约
Yang Shi Wang· 2025-09-28 03:50
Group 1 - The national cultural and tourism market is experiencing a surge in activity as the National Day and Mid-Autumn Festival approach, with various regions offering new scenes and unique activities to attract visitors [1] - In Heilongjiang, the local tourism department has launched special autumn wellness tourism routes connecting Harbin, Yichun, and Heihe, along with themed "red tourism" routes highlighting significant revolutionary sites [4] - The Jiuzhaigou scenic area in Sichuan is seeing a boom in reservations, with all tickets sold out for the peak days of October 1-6, reaching a maximum daily capacity of 41,000 visitors [11] Group 2 - In Hebei's Shijiazhuang, historical buildings and industrial heritage are being revitalized, with the Liberation Memorial Museum showcasing nearly 1,000 historical images and over 300 artifacts through immersive exhibitions [8] - In Shandong's Rongcheng, a hot air balloon carnival is providing a new cultural experience for visitors, featuring light shows and themed parades [9] - In Jiangsu's Suzhou, popular attractions like the Humble Administrator's Garden and Suzhou Museum are experiencing a surge in reservations, with many venues implementing extended hours and special exhibitions to enhance visitor experiences [14][22][24] Group 3 - In Fujian's Xiamen, domestic travel orders for the National Day holiday have increased by 59% year-on-year, with major sources of visitors coming from cities like Shanghai and Beijing [19] - The trend indicates a growing preference for complex tourism products that combine "scenes, culture, and experiences," with travelers increasingly valuing emotional satisfaction in their choices [21] - In Beijing, parks are preparing for the upcoming holidays with elaborate floral displays and visitor engagement points, enhancing the festive atmosphere [28][30][34]