中国发展网讯 在黄土高原的褶皱深处，千年古县通渭正挥动文化之笔、饱蘸产业之墨，奋力绘就乡村 振兴的壮美画卷。近年来，通渭县以"品通渭书画、享陇上神泉、访红色圣地、游耕读人家"四大文旅名 片为引领，探索出一条文旅融合赋能高质量发展的创新之路。2025年，随着总投资18亿元的温泉康养综 合体破土动工、数字书画交易平台正式上线，这座西北小城正焕发出前所未有的生机与活力。 翰墨飘香：从"书画艺术之乡"到"全产业链文创高地" "家中无字画，不是通渭人"——百年民谚道出了书画艺术在这片土地上的深厚根基。清晨的悦心国际书 画村里，农民书法家张万昌正在挥毫泼墨，为通渭县"陇上神泉·书画通渭"文化活动月暨文旅融合发展 大会精心创作。"过去握锄头的手现在能创作艺术品，书画改变了我们这代人的命运。"他感慨道。 作为全国首个"双书画之乡"（中国书画艺术之乡、中国书法之乡），通渭已培育出1.2万人的书画创作 群体。280万件的民间书画收藏量、年交易额突破10亿元、文房四宝交易规模占西北市场六成以上，彰 显着其深厚的艺术底蕴与市场活力。 通渭更着力推动"书画+产业"融合，培育文创企业30余家，开发衍生品百余种，年产值达5000万元。悦 ...

Core Viewpoint - Shaanxi has been actively promoting red culture through various initiatives, successfully integrating it with tourism to create a vibrant cultural and economic landscape [1] Group 1: Red Culture and Tourism Integration - The Jin Yan'an scenic area offers an immersive experience with red-themed performances, cultural experiences, and local cuisine, allowing visitors to engage deeply with red culture and Shaanxi's local flavor [2] - The newly launched immersive performance "Defending Yan'an" features seven interactive scenes, transforming the entire scenic area into a stage for visitors to experience history firsthand [2] - The development of red tourism in Shaanxi has seen improvements in infrastructure and quality, with a growing number of young people choosing red tourism as a means to understand history and inherit red genes [2][3] Group 2: Diversification of Red Tourism - Shaanxi has developed a new model of red tourism characterized by "red performances + digital applications + immersive experiences," catering to the younger demographic and expanding the tourism market [3] - Various regions in Shaanxi have created unique red tourism routes, such as Xi'an's "Revisiting the Glorious Years" and Baoji's "Integration of Red and Mountain Water," with nearly 20 themed routes available [3] - The Shaanxi cultural tourism system has leveraged red cultural and educational resources to launch several red study tourism products, turning red sites into dynamic classrooms for ideological education [3] Group 3: Performance and Visitor Engagement - The play "Yan'an Nursery" has been performed regularly for over ten years, receiving multiple awards and becoming a key educational tool for visitors to learn about revolutionary history and the spirit of Yan'an [4] - In 2024, "Yan'an Nursery," "Red Show Yan'an," and "Revisiting Yan'an" are expected to perform 2,202 times, attracting 837,600 visitors, while "Two Tigers Guarding Chang'an" and "1212 Xi'an Incident" will also have significant visitor numbers [4] - Shaanxi has produced over ten high-quality red performances, showcasing the depth of red culture through various artistic forms and expressions [4]