Core Viewpoint - Agricultural Bank of China (ABC) actively participates in promoting cultural and tourism consumption through various initiatives, aligning with national strategies to enhance consumer engagement in these sectors [1][4]. Group 1: Cultural and Tourism Initiatives - ABC showcased its efforts in cultural and tourism consumption at the 2025 China Cultural Tourism Industry Expo, emphasizing the theme "Cultural Tourism Consumption, Beautiful Life" [1]. - The bank has launched 12 themed cultural and tourism activities, including "Free County Tours" and "Spring Tea Tasting," to stimulate consumer spending [1][2]. Group 2: Rural Revitalization and County Tourism - ABC is focusing on rural revitalization by exploring the potential of county-level tourism consumption, organizing "County Tourism Festivals" across over 1,100 counties [2]. - The bank aims to enhance local economies by providing discounts on tickets, food, and local specialties, thereby activating new spaces for homestays and ecological wellness [2]. Group 3: Diverse Product Offerings - ABC is committed to meeting diverse customer needs by expanding its product offerings, including the promotion of various credit cards with benefits such as airport lounge access and cashback [3]. - The bank integrates online and offline service channels to enhance customer experience and support consumption growth [3]. Group 4: Payment Solutions and Service Optimization - ABC focuses on improving payment convenience for both domestic and international tourists by providing comprehensive financial solutions for over 97,000 tourism-related businesses [4]. - The bank supports multiple payment channels, including card swipes and QR code scanning, to enhance the payment experience for tourists and merchants alike [4].