近日，农业银行积极响应商务部等9单位联合印发的《2026"乐购新春"春节特别活动方案》，以"骏马送 锦礼 哇宝贺新春"为主题，围绕"好吃、好住、好行、好游、好购、好玩"六大春节消费场景，通过立 减、返现、积分兑换、分期免息等多种活动，全方位覆盖群众新春消费需求，构建"全域覆盖、全民乐 享、全程便捷"新春消费服务生态，助力消费市场暖意涌动。 聚焦"好吃"场景，唤醒团圆烟火气息 发力"好游"场景，解锁新春出游乐趣 结合"新春冰雪+避寒旅游"热点，农业银行联动携程旅行及景区周边商户，推出"暖心冬日游"专项出游 优惠。农业银行信用卡持卡人预订指定景区门票、酒店至高立减15元，指定旅游路线至高立减50元；在 景区周边商户到店买单至高优惠35元，让更多群众畅游山河、共享优惠。 结合人民群众新春焕新需求，农业银行联合京东、抖音等电商平台推出"以旧换新"专区，可叠加政府补 贴及农业银行额外优惠；客户消费达标后可参与月月返现抽奖，至高获300元刷卡金，助力加速释放消 费潜力。 聚焦"好行"场景，护航新春便捷归途 农业银行联动中石油、中石化及东方航空、海南航空、春秋航空等重点商户，推出全方位出行优惠。活 动期间，农业银行信用卡持 ...

一、活动时间： 2026年1月28日-2026年3月31日每日9点起 二、活动对象： 农业银行信用卡持卡人，准贷记卡、单位卡、外币单标卡(未开通境内消费的单标卡)、家装分期/汽车分 期/教育分期等信用卡不能参与活动。 三、活动内容 活动内容：活动期间，农业银行信用卡持卡人登录唯品会APP购买实物类商品(部分商品除外)时，通过 唯品会APP收银台的唯品支付，首次绑定本人名下的农业银行信用卡(准贷记卡、单位卡、外币单标 卡、家装分期/汽车分期/教育分期等专项分期卡除外)并于30分钟内使用该卡完成支付，有机会享受单笔 订单实付金额满5.01元立减5元优惠，与收银台其他优惠不可叠加。同一持卡人活动期内仅限参与一次 优惠。每活动日优惠名额不少于188个，名额9点释放，当日用完即止。活动期间，优惠名额有限，先到 先得，用完即止。 ...

Core Viewpoint - Agricultural Bank of China, in collaboration with China UnionPay, launched a joint initiative to boost county-level consumption during the eighth Chinese Farmers' Harvest Festival, aligning with the national rural revitalization strategy [1][7]. Group 1: Event Overview - The launch event took place in Changde, Hunan, featuring participation from government departments, financial institutions, and corporate partners to activate county-level consumption potential [1][2]. - The theme of the event was "Golden Autumn Celebrating Harvest, Enjoying Beneficial Life," with various promotional activities and partnerships aimed at enhancing consumer engagement [2][5]. Group 2: Key Initiatives - Agricultural Bank introduced "Ten Beneficial Measures" to stimulate county-level consumption, focusing on aspects such as commercial district development, product innovation, credit support, and cultural tourism [7]. - The bank aims to develop commercial districts by leveraging its extensive network of over 30,000 offline merchants in counties, addressing diverse consumer needs [7]. - Innovative products like the "Beneficial Life Card" were launched to cater to local consumption habits, offering cashback and fee waivers to stimulate spending [8]. - The bank is expanding credit support for large purchases, promoting installment plans for automobiles and home renovations, and conducting over 600 "micro car exhibitions" in various counties [9]. - The initiative also supports cultural and tourism consumption by aligning with the Ministry of Culture and Tourism's action plan, organizing "County Tourism Festivals" to attract consumers to rural areas [9].

Core Viewpoint - Agricultural Bank of China (ABC) actively participates in promoting cultural and tourism consumption through various initiatives, aligning with national strategies to enhance consumer engagement in these sectors [1][4]. Group 1: Cultural and Tourism Initiatives - ABC showcased its efforts in cultural and tourism consumption at the 2025 China Cultural Tourism Industry Expo, emphasizing the theme "Cultural Tourism Consumption, Beautiful Life" [1]. - The bank has launched 12 themed cultural and tourism activities, including "Free County Tours" and "Spring Tea Tasting," to stimulate consumer spending [1][2]. Group 2: Rural Revitalization and County Tourism - ABC is focusing on rural revitalization by exploring the potential of county-level tourism consumption, organizing "County Tourism Festivals" across over 1,100 counties [2]. - The bank aims to enhance local economies by providing discounts on tickets, food, and local specialties, thereby activating new spaces for homestays and ecological wellness [2]. Group 3: Diverse Product Offerings - ABC is committed to meeting diverse customer needs by expanding its product offerings, including the promotion of various credit cards with benefits such as airport lounge access and cashback [3]. - The bank integrates online and offline service channels to enhance customer experience and support consumption growth [3]. Group 4: Payment Solutions and Service Optimization - ABC focuses on improving payment convenience for both domestic and international tourists by providing comprehensive financial solutions for over 97,000 tourism-related businesses [4]. - The bank supports multiple payment channels, including card swipes and QR code scanning, to enhance the payment experience for tourists and merchants alike [4].

Core Insights - The consumer market in Beijing is experiencing a surge in enthusiasm as summer approaches, with significant increases in tourist numbers and spending during the "May Day" holiday [1] - Financial institutions in Beijing are actively promoting consumption through various initiatives, including scenario-based services, consumer subsidies, and enhanced benefits [1] Group 1: Consumer Spending Data - During the "May Day" holiday, Beijing received a total of 17.9 million visitors, representing a year-on-year increase of 5.6% [1] - The total tourism expenditure reached 20.98 billion yuan, marking a year-on-year growth of 6.9% [1] Group 2: Financial Institutions' Initiatives - Industrial and Commercial Bank of China (ICBC) launched a cashback promotion for credit card users, enhancing consumer benefits [1] - ICBC offers a blind box lottery for credit card users who spend over 10,000 yuan, with prizes ranging from 6 to 666 yuan [2] - ICBC also provides a cashback program for overseas spending, offering up to 10% cashback on eligible transactions [4] Group 3: UnionPay's Consumer Promotions - UnionPay is enhancing daily consumer experiences with various discounts and subsidies, including an 80% discount on dining through its app [5][6] - Users can enjoy a discount of 6 yuan on purchases over 60 yuan at supermarkets and 2 yuan on purchases over 20 yuan at convenience stores [7] Group 4: Bank Collaborations and Offers - China Bank is collaborating with Alipay to provide multi-scenario consumption subsidies, including discounts in specific commercial areas [8] - During the promotional period, users can receive discounts at various restaurants and cafes when using China Bank credit cards through Alipay [9][10] Group 5: Agricultural Bank's Consumer Incentives - Agricultural Bank is offering dual subsidies for consumers purchasing subsidized products on JD.com, providing additional discounts for credit card payments [13] - The bank has partnered with NIO to offer attractive financing options for electric vehicle purchases, including low down payments and interest-free installments [14] Group 6: Community Initiatives - Huaxia Bank is participating in the "Food in Chaoyang" restaurant coupon initiative, providing additional bank-funded vouchers to stimulate local dining [14] - The bank aims to enhance consumer engagement and support the growth of the local economy through innovative financial services [14]

Core Viewpoint - The Central Committee of the Communist Party of China and the State Council have issued a "Special Action Plan to Boost Consumption," prompting Agricultural Bank of China (ABC) to launch ten measures to stimulate consumption through credit cards, aiming to enhance the quality of life for the public [1] Group 1: Consumption Promotion Measures - ABC credit cards are expanding support for the "old-for-new" consumption initiative, collaborating with local governments, UnionPay, and online platforms to enhance resource participation [2] - The bank plans to conduct over 1,000 "Automobile Festivals" throughout the year, focusing on large consumer goods like automobiles and promoting green travel through financial support for electric vehicles [2] - ABC is enhancing its home decoration installment services and expanding partnerships in smart home sectors [2] Group 2: Daily Consumption Scene Engagement - ABC is launching various promotional activities targeting daily consumption scenarios, including discounts on scenic tickets, hotel stays, and specialty dining, in collaboration with local governments and major platforms [3] - The bank is innovating with initiatives like "Wednesday JD Agricultural Bank Day" to boost online payment collaborations with leading platforms, leveraging traffic and resource synergies [3] - ABC is expanding its network of quality merchants around its branches to provide offline service discounts, integrating into urban convenience living circles [3] Group 3: Inclusive Financial Services - ABC is developing personalized and diverse financial service solutions, particularly for rural markets, with the launch of an upgraded rural revitalization credit card [4] - The bank is introducing new credit card products tailored for study abroad and business travel, offering various benefits such as overseas cash withdrawal discounts and cross-border transportation cashback [4] - ABC is collaborating with card organizations to create cross-border activity brands, enhancing services for outbound consumption during peak travel seasons [4] Group 4: Technological Innovations in Payment - ABC is leveraging regulatory policy benefits to accelerate the implementation of remote credit card signing trials, creating a centralized and responsive online card issuance model [5] - The bank is expanding customer loyalty programs by introducing point redemption features on platforms like Alipay and JD [5] - ABC is enhancing its acceptance of foreign card transactions at domestic POS merchants, supporting high-level openness in the payment sector [5] Group 5: Future Development Focus - ABC aims to align its development with the public's aspirations for a better life, focusing on government subsidy distribution, merchant scene penetration, and customer consumption needs [5] - The bank is committed to continuously improving the competitiveness of its credit card products and services, providing personalized financial solutions to support consumption expansion and quality upgrades [5]