活动主办地常德河街人流如织。农业银行在河街状元门，以"金秋庆丰收 悦享惠生活"为主题，联合多方主体签订 县域消费提振合作备忘录，布放"县域生活圈"、家装分期等消费促进主题展板，展播县域专属信用卡产品及重点 合作平台联合优惠举措视频，以多重形式生动展现农业银行金融支持县域消费惠民措施。 政银企多方联动 共绘县域发展新图景 活动现场打造的"农行哇宝寻宝点"成为一大亮点。农行工作人员向往来市民和游客介绍农行信用卡消费优惠权 益，引导客户参与打卡活动，直观感受金融服务县域消费活动成效。此外，在常德澧县万达等商圈同步开展信用 卡消费5折优惠活动，为消费者带来真金白银的实惠。 推出十大惠民措施 激活县域消费潜力 在第八个中国农民丰收节，农业银行联合中国银联在湖南常德启动"中国农业银行·中国银联县域消费提振联合惠 民行动"现场发布活动。此次发布活动紧扣国家乡村全面振兴战略部署，契合农民丰收节主题，汇聚政府部门、金 融机构、合作企业等多方力量，以金融赋能激活县域消费潜力，为乡村振兴注入强劲动能。文化和旅游部产业发 展司相关领导受邀出席，抖音、携程、美团等平台企业代表参加活动。 发布活动上，农业银行推出"信用卡支持县域消费提振 ...

服务乡村振兴，深度挖掘县域文旅消费潜力。 9月12日至14日，中国农业银行（601288）信用卡受邀参加国家文化和旅游部举办的2025中国文化旅游 产业博览会，参与"诗与远方"主题展区展览工作，以"文旅消费 美好生活"为主题，全方位展示"十四 五"以来中国农业银行信用卡在文化和旅游消费领域推出的系列举措，进一步激发文旅消费活力。 中国农业银行信用卡始终坚持以服务国家战略、服务实体经济、服务社会民生为着力点，深入参与文旅 部"百城百区"文化和旅游消费行动计划，相继推出"自在县域游""奇遇冰雪游""谷雨品春茶"等12项主题 文旅活动，积极促进消费提振。 在全国1100多个县域地区开展"县域旅游节"活动，为客户提供景点门票、美食团购、县域特产消费等优 惠，打造有如"采菊东篱下，悠然见南山"的自在县域游，激活民宿集群、生态康养、非遗民俗新空间。 同时将通过农行流量全力赋能县域农户与商户，在文旅消费场景中实现交易规模增长新突破。 紧贴客户需求，全力构建多元化产品权益矩阵。 始终践行"金融为民"理念，通过"线上+线下"服务渠道，不断丰富权益货架。推广农行尊然白金卡、车 主卡、乡村振兴卡等主流产品，配套机场贵宾厅服务、接送 ...

Core Insights - The consumer market in Beijing is experiencing a surge in enthusiasm as summer approaches, with significant increases in tourist numbers and spending during the "May Day" holiday [1] - Financial institutions in Beijing are actively promoting consumption through various initiatives, including scenario-based services, consumer subsidies, and enhanced benefits [1] Group 1: Consumer Spending Data - During the "May Day" holiday, Beijing received a total of 17.9 million visitors, representing a year-on-year increase of 5.6% [1] - The total tourism expenditure reached 20.98 billion yuan, marking a year-on-year growth of 6.9% [1] Group 2: Financial Institutions' Initiatives - Industrial and Commercial Bank of China (ICBC) launched a cashback promotion for credit card users, enhancing consumer benefits [1] - ICBC offers a blind box lottery for credit card users who spend over 10,000 yuan, with prizes ranging from 6 to 666 yuan [2] - ICBC also provides a cashback program for overseas spending, offering up to 10% cashback on eligible transactions [4] Group 3: UnionPay's Consumer Promotions - UnionPay is enhancing daily consumer experiences with various discounts and subsidies, including an 80% discount on dining through its app [5][6] - Users can enjoy a discount of 6 yuan on purchases over 60 yuan at supermarkets and 2 yuan on purchases over 20 yuan at convenience stores [7] Group 4: Bank Collaborations and Offers - China Bank is collaborating with Alipay to provide multi-scenario consumption subsidies, including discounts in specific commercial areas [8] - During the promotional period, users can receive discounts at various restaurants and cafes when using China Bank credit cards through Alipay [9][10] Group 5: Agricultural Bank's Consumer Incentives - Agricultural Bank is offering dual subsidies for consumers purchasing subsidized products on JD.com, providing additional discounts for credit card payments [13] - The bank has partnered with NIO to offer attractive financing options for electric vehicle purchases, including low down payments and interest-free installments [14] Group 6: Community Initiatives - Huaxia Bank is participating in the "Food in Chaoyang" restaurant coupon initiative, providing additional bank-funded vouchers to stimulate local dining [14] - The bank aims to enhance consumer engagement and support the growth of the local economy through innovative financial services [14]

Core Viewpoint - The Central Committee of the Communist Party of China and the State Council have issued a "Special Action Plan to Boost Consumption," prompting Agricultural Bank of China (ABC) to launch ten measures to stimulate consumption through credit cards, aiming to enhance the quality of life for the public [1] Group 1: Consumption Promotion Measures - ABC credit cards are expanding support for the "old-for-new" consumption initiative, collaborating with local governments, UnionPay, and online platforms to enhance resource participation [2] - The bank plans to conduct over 1,000 "Automobile Festivals" throughout the year, focusing on large consumer goods like automobiles and promoting green travel through financial support for electric vehicles [2] - ABC is enhancing its home decoration installment services and expanding partnerships in smart home sectors [2] Group 2: Daily Consumption Scene Engagement - ABC is launching various promotional activities targeting daily consumption scenarios, including discounts on scenic tickets, hotel stays, and specialty dining, in collaboration with local governments and major platforms [3] - The bank is innovating with initiatives like "Wednesday JD Agricultural Bank Day" to boost online payment collaborations with leading platforms, leveraging traffic and resource synergies [3] - ABC is expanding its network of quality merchants around its branches to provide offline service discounts, integrating into urban convenience living circles [3] Group 3: Inclusive Financial Services - ABC is developing personalized and diverse financial service solutions, particularly for rural markets, with the launch of an upgraded rural revitalization credit card [4] - The bank is introducing new credit card products tailored for study abroad and business travel, offering various benefits such as overseas cash withdrawal discounts and cross-border transportation cashback [4] - ABC is collaborating with card organizations to create cross-border activity brands, enhancing services for outbound consumption during peak travel seasons [4] Group 4: Technological Innovations in Payment - ABC is leveraging regulatory policy benefits to accelerate the implementation of remote credit card signing trials, creating a centralized and responsive online card issuance model [5] - The bank is expanding customer loyalty programs by introducing point redemption features on platforms like Alipay and JD [5] - ABC is enhancing its acceptance of foreign card transactions at domestic POS merchants, supporting high-level openness in the payment sector [5] Group 5: Future Development Focus - ABC aims to align its development with the public's aspirations for a better life, focusing on government subsidy distribution, merchant scene penetration, and customer consumption needs [5] - The bank is committed to continuously improving the competitiveness of its credit card products and services, providing personalized financial solutions to support consumption expansion and quality upgrades [5]