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养老服务用心、用情、用力 擦亮品牌本色、底色、特色
Nan Fang Du Shi Bao· 2025-11-24 23:11
Core Viewpoint - Agricultural Bank of China (ABC) Shenzhen Branch is enhancing its "Nongyin Pension" service brand to address the needs of the aging population, providing comprehensive and customized financial solutions for elderly care [4][9]. Group 1: Pension Financial Services - ABC Shenzhen Branch launched the "Nongyin Pension" service brand to promote secure, convenient, and efficient financial services aimed at ensuring the elderly are well cared for [4]. - The bank has developed a "3+2" high-quality pension financial service system, integrating pension finance, pension service finance, and pension industry finance, while also focusing on consumer rights protection [4][9]. - As of now, ABC Shenzhen Branch has served approximately 550,000 personal pension clients, showcasing its commitment to expanding pension financial services [5]. Group 2: Community Engagement and Support - The bank has established 12 "Social Insurance and Banking" service windows in collaboration with the local social security bureau, making social insurance services more accessible to the public [5]. - ABC Shenzhen Branch has organized various community events, such as the "Golden Years" theme activities, to educate elderly clients about financial knowledge and services [6][8]. - The bank has also introduced a "large font version" of its mobile app to cater to the needs of elderly users, enhancing the accessibility of its digital services [6][7]. Group 3: Innovation in Pension Industry Financing - At the 2025 Shenzhen International Smart Pension Industry Expo, ABC Shenzhen Branch showcased its innovative "3+2" pension financial service system, attracting interest from numerous pension enterprises [9]. - The bank is actively providing credit support, industry funds, and equity financing to nearly 100 pension-related enterprises in Shenzhen, contributing to their high-quality development [9]. - Future plans include further strengthening the bank's role in pension finance, focusing on technology support and consumer rights protection to enhance service quality for the elderly [9].
农行上海市分行开展养老金融服务“进社区”活动
Core Viewpoint - Shanghai is facing the most severe and rapid aging population in the country, and the agricultural bank's initiatives in pension finance are crucial for addressing the challenges of an aging society and enhancing the quality of life for elderly citizens [1] Group 1: Pension Finance Initiatives - Agricultural Bank of China (ABC) Shanghai Branch is actively implementing the "Financial for the People" concept to address the "Big City Pension" challenges and support the construction of a public pension service system [1] - The ABC Shanghai New City South Road Branch has been transformed into Shanghai's first community bank with a focus on pension finance, aiming to provide a comprehensive service system that integrates finance with wealth management, public welfare, and community engagement [1] - The bank has launched a "3+3" special service action to enhance financial services for the elderly, focusing on improving service quality and understanding the real needs of elderly citizens through extensive community outreach [4] Group 2: Community Engagement and Services - ABC Shanghai has organized community activities to promote its "Agricultural Bank Pension" brand, showcasing products and services tailored for the elderly, including AI-assisted health consultations [3] - The bank has established community volunteer service teams to ensure the sustainability of its pension finance services in local communities, demonstrating its commitment to serving the elderly population [3] - Over 15,000 elderly individuals have participated in surveys to identify their needs in wealth management and service preferences, allowing the bank to optimize its service capabilities for elderly clients [4]