Core Insights - The transformation from "selling scenery" to "selling experiences" in the tourism industry is driven by changing consumer demands, particularly among younger tourists who seek immersive and interactive experiences rather than just visual enjoyment [1][3] - Jiangsu Yancheng Huanghai Forest Park has successfully adapted to these demands by creating diverse experiential offerings, resulting in increased visitor stay duration and repeat spending [1][2] Group 1: Visitor Experience Transformation - Huanghai Forest Park has increased the average visitor stay from 0.5 days to 2.3 days and raised the repeat spending rate from 15% to 45% [1] - The park has developed four major experiential themes: healing, sports, culture, and night tourism, which cater to various visitor needs [2] - The park's self-operated revenue has grown from 4.4 million yuan in 2020 to 198 million yuan by 2025, with annual visitor numbers exceeding 2.5 million [2] Group 2: Industry Trends and Innovations - The shift to "selling experiences" involves integrating local culture, history, and intangible heritage into engaging and shareable experiences, moving away from generic tourist attractions [3] - Embracing innovation through digital technologies, such as VR experiences and smart tourism, is essential for developing niche products that align with evolving consumer preferences [3] - The transition signifies a broader industry evolution from resource-dependent growth to innovation-driven development, emphasizing quality experiences over mere visitor numbers [3]

Core Insights - The transformation of Yancheng Yellow Sea Forest Park from "selling scenery" to "selling experiences" has significantly increased visitor engagement, with average stay duration rising from 0.5 days to 2.3 days and repeat consumption increasing from 15% to 45% [1][2] Group 1: Visitor Experience Transformation - The park has developed four major scene systems: healing, sports, culture, and night tourism, catering to new visitor demands [2] - The park's self-operated revenue has grown from 4.4 million yuan in 2020 to 198 million yuan in 2025, with annual tourist numbers exceeding 2.5 million [2] Group 2: Cultural and Technological Integration - The shift to "selling experiences" involves deep cultural exploration, transforming local history and traditions into engaging experiences rather than merely adding entertainment options [3] - Embracing innovation through digital technologies, such as VR experiences and smart tourism, is essential for developing niche, customized travel products that align with market demands [3] Group 3: Industry Evolution - The transition from "selling scenery" to "selling experiences" represents a shift in the cultural tourism industry from extensive growth to refined development, moving from resource dependence to innovation-driven strategies [3] - Focusing on enhancing visitor experiences and emotional connections is crucial for making cultural tourism more vibrant and sustainable [3]