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冬奥会中国体育代表团装备
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米兰“中国之家”活动丰富 品牌助力传播中国文化
Core Viewpoint - The "China House" at the Milan-Cortina Winter Olympics showcases China's advancements in sports technology, aesthetic design, and environmental practices through the partnership with Li Ning, a key brand in Chinese sports [1][3]. Group 1: China House Overview - Established since the 2010 Vancouver Winter Olympics, "China House" serves as a comprehensive support platform for the Chinese sports delegation, promoting Chinese sports spirit and traditional culture while enhancing international sports exchanges [3]. - Located at the Clerici Palace in Milan, "China House" features elements of Chinese culture and celebrations, including a sports culture exhibition, intangible cultural heritage experiences, and interactive areas for traditional winter sports [3]. Group 2: Li Ning's Exhibition - The Li Ning special exhibition within "China House" conveys the spirit of breakthrough and innovation in Chinese sports, showcasing the outdoor and indoor award outfits as well as the entrance gear for the Chinese sports delegation at the Winter Olympics [5]. - The exhibition highlights the evolution of professional equipment for Chinese winter sports, demonstrating Li Ning's support for the sports delegation since 1992 [5]. Group 3: Thematic Exhibition Areas - The "Sports Technology" area emphasizes the technological innovations of Chinese professional sports brands [7]. - The "Guarding Chinese Culture" area showcases Li Ning's achievements in integrating Chinese culture with design [7]. - The "Green Sports" area presents the environmental practices of Chinese professional sports brands [7]. - The "Fashion Sports" area features an AI interactive dressing installation that attracts numerous visitors [8]. Group 4: Event Highlights - The launch night of the exhibition included an immersive light and shadow show themed "China Glory, Li Ning Together," illustrating the 40-year journey of the brand alongside Chinese sports [10]. - Li Ning's founder expressed pride in collaborating with the Chinese Olympic Committee to present the brand's representative sports technology, deep-rooted aesthetics, and sustainable practices on this significant platform [10].