Group 1 - The Chengdu Universiade, set to open on August 7, 2025, has successfully completed the selection of licensed retail merchants, with Yuanlong Yatu's subsidiary winning the bid to manage the sale and operation of licensed merchandise at the event [1] - Yuanlong Yatu has developed over 40 licensed products for the Universiade, including blind box figurines and plush toys, and has opened more than 20 retail stores in various shopping centers and tourist attractions [1] - The most popular product is the "Fireworks Chengdu" blind box series, which creatively showcases Chengdu's culture and lifestyle through Q-version designs and hidden elements [1] Group 2 - Founded in 1998, Yuanlong Yatu is a leading company in the gift industry and new media marketing in China, focusing on IP cultural and creative business across various sectors [2] - The company has been involved in major events since the 2008 Beijing Olympics and gained recognition for its "Bing Dwen Dwen" products during the 2022 Winter Olympics [2] - In 2023, Yuanlong Yatu partnered with the Chengdu Panda Base to explore the commercial potential of popular IPs, designing consumer-friendly IP derivatives [2] Group 3 - Yuanlong Yatu collaborates with local cultural tourism sectors to develop themed IP products, such as refrigerator magnets and plush toys that reflect local cultural elements [3] - The company plans to enhance its C-end national trend IP cooperation, product development, and sales channel construction, aiming to promote urban culture and stimulate consumption [3]

Group 1 - The Chengdu Universiade Organizing Committee has officially announced the successful selection of Chengdu Yuanlong Yatu Cultural Technology Co., Ltd. as the licensed retailer for the 2025 World Games [1] - Yuanlong Yatu will manage the display, sales, and operational management of licensed merchandise at the event venues, contributing to the event atmosphere and cultural dissemination [1] - The company has been deeply involved in the production and sales of licensed commemorative products for major sporting events, including the 2008 Beijing Olympics and the 2022 Beijing Winter Olympics [1] Group 2 - At the recent Chengdu Gift and Home Exhibition, the company showcased a series of panda-themed products that incorporate local cultural elements, including plush toys and various merchandise related to the Chengdu Universiade [2] - The selection as a licensed retailer represents a significant advancement in the commercialization of sports IP for the company [2] - The company plans to leverage its big IP strategy to create a series of licensed products that combine aesthetic appeal, practicality, and commemorative value for a global audience [2]