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共赴世运之约 成都世运会精彩开幕
Yang Shi Wang· 2025-08-08 11:43
Core Points - The 12th World Games opened on August 7, 2025, in Chengdu, Sichuan, marking a significant event in the sports calendar [1] - The opening ceremony featured a grand display with water columns and the introduction of the mascots "Shubao" and "Jinzai," welcoming athletes from 116 countries and regions [1] - This edition of the World Games is the largest in history, with 6,679 athletes and officials participating across 34 major events, 60 sub-events, and 256 small events [1] Summary by Categories - **Event Overview** - The opening ceremony of the 12th World Games took place in Chengdu, showcasing a vibrant celebration of sports [1] - The event is set to last for ten days, highlighting the glory and dreams of sports in a modern urban setting [1] - **Participation and Scale** - A total of 6,679 athletes, officials, and technical officials from 116 countries and regions are participating, making it the largest World Games to date [1] - The event features a comprehensive program with 34 major events, 60 sub-events, and 256 small events, indicating a broad range of sports disciplines [1]
成都世运会|开幕式何以“圈粉”?
Xin Hua Wang· 2025-08-08 07:45
Core Viewpoint - The opening ceremony of the Chengdu World University Games on August 7 showcased a blend of local culture, sports, and community spirit, attracting global attention and participation [1][2][6][9]. Group 1: Event Highlights - The opening ceremony took place at the lakeside, integrating urban scenery and sports atmosphere, which is a departure from traditional stadium settings [1]. - The event featured a vibrant fireworks display and performances that highlighted the rich cultural heritage of Chengdu, including elements like the Sanxingdui bronze statue and local artistic expressions [2][3][5]. - Notable athletes, including Olympic champions, served as flag bearers, adding to the excitement of the ceremony [6]. Group 2: Cultural Significance - The performances included traditional cultural symbols and modern artistic expressions, creating a dialogue between ancient and contemporary cultures [2]. - The event emphasized themes of green living and healthy lifestyles, with participants showcasing cycling as a sustainable mode of transport [7]. - The theme song "Wàn Qiān" was performed by children from around the world, symbolizing innocence and a shared global spirit [7]. Group 3: Community Engagement - Local citizens expressed pride in showcasing Chengdu to the world, highlighting the city's charm and inviting visitors to experience its beauty [9]. - The ceremony was described as a perfect farewell for the outgoing president of the International World Games Association, emphasizing its significance on a global stage [9].
(成都世运会)多国驻华使节盼世运会传递友谊与欢乐
Zhong Guo Xin Wen Wang· 2025-08-08 05:35
Core Viewpoint - The 12th World Games in Chengdu is attracting international attention, with diplomats visiting key local attractions, highlighting the cultural significance of the event and the city's development efforts [1][3]. Group 1: Diplomatic Engagement - Several foreign diplomats visited the Chengdu Panda Breeding Research Base, expressing admiration for the giant pandas, which serve as the event's mascot and a symbol of connection between athletes and spectators [3][5]. - The visit included discussions on the efforts of Chinese researchers to ensure the health and growth of the panda population, showcasing China's commitment to wildlife conservation [3]. Group 2: Urban Planning and Development - The diplomats toured the Chengdu Planning Museum, where they experienced a dynamic presentation of the city's evolution from ancient Shu civilization to a modern "new first-tier city" [3]. - Comments from diplomats highlighted Chengdu's urban planning as a model for cities worldwide, balancing modern development with the preservation of historical heritage [5]. - The high proportion of natural space in Chengdu's urban planning was noted as a significant aspect that combines modernity with a relaxed lifestyle, suggesting potential collaboration in urban planning between China and the Philippines [5].
成都世运会开幕倒计时 元隆雅图IP文创产品助力城市破圈
Group 1 - The Chengdu Universiade, set to open on August 7, 2025, has successfully completed the selection of licensed retail merchants, with Yuanlong Yatu's subsidiary winning the bid to manage the sale and operation of licensed merchandise at the event [1] - Yuanlong Yatu has developed over 40 licensed products for the Universiade, including blind box figurines and plush toys, and has opened more than 20 retail stores in various shopping centers and tourist attractions [1] - The most popular product is the "Fireworks Chengdu" blind box series, which creatively showcases Chengdu's culture and lifestyle through Q-version designs and hidden elements [1] Group 2 - Founded in 1998, Yuanlong Yatu is a leading company in the gift industry and new media marketing in China, focusing on IP cultural and creative business across various sectors [2] - The company has been involved in major events since the 2008 Beijing Olympics and gained recognition for its "Bing Dwen Dwen" products during the 2022 Winter Olympics [2] - In 2023, Yuanlong Yatu partnered with the Chengdu Panda Base to explore the commercial potential of popular IPs, designing consumer-friendly IP derivatives [2] Group 3 - Yuanlong Yatu collaborates with local cultural tourism sectors to develop themed IP products, such as refrigerator magnets and plush toys that reflect local cultural elements [3] - The company plans to enhance its C-end national trend IP cooperation, product development, and sales channel construction, aiming to promote urban culture and stimulate consumption [3]
起底丨成都世运会吉祥物如何诞生 薛康:中国“双宝”将因蓉城更具魅力
Mei Ri Jing Ji Xin Wen· 2025-04-27 13:25
Core Viewpoint - The Chengdu World Games, set to take place in 2025, is generating significant attention with the unveiling of its official mascots, "Shu Bao" and "Jin Zai," which are inspired by the giant panda and the Sichuan golden monkey, respectively. These mascots represent a blend of local culture, ecology, and modern technology, marking them as the world's first AI mascots for a sporting event [1][2][7]. Group 1: Mascot Design and Cultural Significance - "Shu Bao" and "Jin Zai" embody the ecological and cultural essence of Sichuan, showcasing the region's unique characteristics while integrating modern technology [2][7]. - The design process involved creating a pair of mascots to enhance interactivity and fun, reflecting the dynamic nature of the sports featured in the World Games [3][4]. - The mascots incorporate various elements of Sichuan culture, such as the ear designs inspired by hibiscus petals and patterns derived from ancient artifacts, creating a distinctive visual identity [4][7]. Group 2: Economic and Cultural Impact - The Chengdu World Games aims to leverage the "Double Treasure" mascots for global cultural dissemination, enhancing the city's appeal and vitality post-event [2][8]. - The event has already led to the development of over 360 licensed products across 16 categories, including toys and office supplies, with 41 retail outlets established [7]. - The "Double Treasure" concept is positioned as a bridge between sports and the public, promoting Chinese cultural charm and aligning with themes of environmental protection and sustainability [7][9]. Group 3: Future Prospects and Initiatives - The "Double Treasure" mascots are expected to play a crucial role in future cultural and creative developments, with plans for exhibitions and events to promote the mascots internationally [12]. - The ongoing efforts to protect and promote the giant panda and golden monkey are seen as vital for ecological conservation and urban development in Chengdu, enhancing the city's identity as a "park city" [9][10]. - Future initiatives will focus on integrating the "Double Treasure" into various cultural sectors, including creative industries and educational services, to strengthen the city's cultural branding [12].