高举世界运动会历史上首支火炬"竹梦"，两位水上运动员在摩托艇的牵引下点燃湖心喷泉，水柱喷 涌而出、圣火熊熊燃起。本届世运会共设置34个大项、60个分项、256个小项，共有来自116个国家和地 区的6679名运动员、随队官员、技术官员参赛，是世运会历史上规模最大、人数最多的一届赛会。未来 十天，体育运动的光荣与梦想，将在成都这座气象万千的现代都市绚丽绽放。 伴随着欢快的旋律，2025年第12届世界运动会拉开序幕。主舞台正后方的湖面上，两道水柱腾空而 起。在吉祥物"蜀宝""锦仔"的引导下，来自116个国家和地区的运动员、随队官员、技术官员走过迎宾 水门，在热烈的欢呼声中，开启本届世运会的"荣耀之路"。 央视网消息（新闻联播）：2025年第12届世界运动会开幕式昨晚（8月7日）在四川成都举行。 ...

Group 1 - The Chengdu Universiade, set to open on August 7, 2025, has successfully completed the selection of licensed retail merchants, with Yuanlong Yatu's subsidiary winning the bid to manage the sale and operation of licensed merchandise at the event [1] - Yuanlong Yatu has developed over 40 licensed products for the Universiade, including blind box figurines and plush toys, and has opened more than 20 retail stores in various shopping centers and tourist attractions [1] - The most popular product is the "Fireworks Chengdu" blind box series, which creatively showcases Chengdu's culture and lifestyle through Q-version designs and hidden elements [1] Group 2 - Founded in 1998, Yuanlong Yatu is a leading company in the gift industry and new media marketing in China, focusing on IP cultural and creative business across various sectors [2] - The company has been involved in major events since the 2008 Beijing Olympics and gained recognition for its "Bing Dwen Dwen" products during the 2022 Winter Olympics [2] - In 2023, Yuanlong Yatu partnered with the Chengdu Panda Base to explore the commercial potential of popular IPs, designing consumer-friendly IP derivatives [2] Group 3 - Yuanlong Yatu collaborates with local cultural tourism sectors to develop themed IP products, such as refrigerator magnets and plush toys that reflect local cultural elements [3] - The company plans to enhance its C-end national trend IP cooperation, product development, and sales channel construction, aiming to promote urban culture and stimulate consumption [3]

Core Viewpoint - The Chengdu World Games, set to take place in 2025, is generating significant attention with the unveiling of its official mascots, "Shu Bao" and "Jin Zai," which are inspired by the giant panda and the Sichuan golden monkey, respectively. These mascots represent a blend of local culture, ecology, and modern technology, marking them as the world's first AI mascots for a sporting event [1][2][7]. Group 1: Mascot Design and Cultural Significance - "Shu Bao" and "Jin Zai" embody the ecological and cultural essence of Sichuan, showcasing the region's unique characteristics while integrating modern technology [2][7]. - The design process involved creating a pair of mascots to enhance interactivity and fun, reflecting the dynamic nature of the sports featured in the World Games [3][4]. - The mascots incorporate various elements of Sichuan culture, such as the ear designs inspired by hibiscus petals and patterns derived from ancient artifacts, creating a distinctive visual identity [4][7]. Group 2: Economic and Cultural Impact - The Chengdu World Games aims to leverage the "Double Treasure" mascots for global cultural dissemination, enhancing the city's appeal and vitality post-event [2][8]. - The event has already led to the development of over 360 licensed products across 16 categories, including toys and office supplies, with 41 retail outlets established [7]. - The "Double Treasure" concept is positioned as a bridge between sports and the public, promoting Chinese cultural charm and aligning with themes of environmental protection and sustainability [7][9]. Group 3: Future Prospects and Initiatives - The "Double Treasure" mascots are expected to play a crucial role in future cultural and creative developments, with plans for exhibitions and events to promote the mascots internationally [12]. - The ongoing efforts to protect and promote the giant panda and golden monkey are seen as vital for ecological conservation and urban development in Chengdu, enhancing the city's identity as a "park city" [9][10]. - Future initiatives will focus on integrating the "Double Treasure" into various cultural sectors, including creative industries and educational services, to strengthen the city's cultural branding [12].