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持续释放交旅融合红利培育冰雪旅游发展新格局
Xin Lang Cai Jing· 2026-02-20 12:24
Core Viewpoint - The ice and snow tourism sector in China is rapidly growing, with significant contributions from various regions and innovative tourism models, leading to a projected economic scale exceeding 1 trillion yuan by 2025, alongside a notable increase in related enterprises [1][2]. Group 1: Industry Growth and Trends - Ice and snow tourism projects such as ice skating, skiing, and ice sculpture viewing are gaining popularity across the country, with regions like Heilongjiang, Jilin, and Xinjiang emerging as key destinations [1]. - The number of enterprises related to ice and snow tourism has surpassed 14,000, reflecting an annual growth rate of 11% [1]. - New tourism models integrating ice and snow with cultural, folk, and wellness elements are being developed, indicating a diversification of the ice and snow tourism industry [1]. Group 2: Transportation's Role in Ice and Snow Tourism - Transportation is becoming increasingly vital for ice and snow tourism, with dedicated tourist trains and themed routes being introduced to enhance visitor experiences [2]. - Challenges such as traffic congestion, parking difficulties, and inadequate infrastructure in popular tourist cities are emerging, necessitating better planning and development for sustainable tourism [2][3]. Group 3: Integration of Transportation and Tourism - The deep integration of transportation and tourism is essential for high-quality development, with various innovative transportation solutions being implemented since the release of policies promoting this integration [3]. - Exploring diverse forms of transportation integration can enhance visitor experiences and address existing pain points in ice and snow tourism [3]. Group 4: Enhancing Visitor Mobility - Improving the flow of tourists at destinations is crucial, with a focus on enhancing the coordination and seamless connection between various transportation modes [4]. - Developing dedicated tourist transport services and improving rental services can significantly enhance the travel experience for visitors [4]. Group 5: Creating Unique Experiences - The trend of scenario-based consumption is emerging, with unique transportation options being developed to create immersive experiences for tourists [5]. - Integrating transportation infrastructure with local cultural and entertainment events can enhance the appeal of ice and snow tourism destinations [5]. Group 6: Technological Advancements - Leveraging technology to improve efficiency and enhance visitor experiences is a priority, with the establishment of comprehensive transportation support systems being essential [6]. - The exploration of low-altitude tourism applications in ice and snow settings is gaining traction, with innovative projects being launched to provide new experiences [6].
“冰雪+科考”“极寒躺冰” 特色玩法“上新”助力“冷”资源“热力全开”
Yang Shi Wang· 2025-12-22 02:47
Core Viewpoint - The winter tourism market in China is thriving, with various regions enhancing their offerings to attract visitors through unique ice and snow activities [1]. Group 1: Xinjiang Region - Xinjiang is hosting a variety of special ice and snow activities, including traditional competitions like the "Diao Yang" event, which draws thousands of visitors [3]. - In the Tianshan Mountain area of Urumqi, locals are engaging in horseback riding on snow-covered grasslands, creating a stunning visual experience [4]. - The Sayram Lake scenic area features a newly built 800 square meter ice waterfall, enhancing the viewing experience for tourists [7]. - The scenic area also connects over 90 kilometers of ice and snow experience points along the lake, offering diverse cultural and recreational activities [9]. Group 2: Inner Mongolia - Inner Mongolia is introducing new ice and snow experiences, such as "Ice Pot Stew" and "Extreme Cold Lying on Ice," to attract tourists [12]. - The "Ice Pot Stew" project features a 40-meter diameter ice pot where participants can test their driving skills in a safe environment [13]. - The "Lying on Ice" experience allows visitors to float on a unique non-freezing river in extreme cold conditions, surrounded by stunning natural scenery [16]. - During the ice and snow tourism season, Inner Mongolia plans to launch 143 unique activities and 48 cultural tourism integration events, along with issuing consumer vouchers [19]. Group 3: Sichuan Region - The Haizhuogou Glacier Forest Park in Sichuan is experiencing a surge in visitors, with new offerings like "Ice and Snow + Hot Springs" and "Ice and Snow + Scientific Research" [19]. - The park features hot springs with temperatures reaching 92 degrees Celsius, providing a unique winter experience for tourists [20]. - A new highway connecting Chengdu to Haizhuogou will reduce travel time to approximately three hours, boosting winter tourism in the area [22]. Group 4: Yunnan Region - Yunnan's Shangri-La is leveraging its ice and snow resources to attract tourists, especially after the completion of the Lijiang to Diqing high-speed railway [24]. - The region offers well-equipped ski resorts and family-friendly snow play areas, enhancing the winter tourism experience [27]. - In addition to snow activities, local attractions include scenic routes for viewing sunrise over mountains and opportunities to engage in traditional handicrafts [30].