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马蜂窝2026春节旅游大数据:文化深度游成主流,"非遗+科技"引领新风尚
Jing Ji Guan Cha Wang· 2026-02-24 02:40
南北城市各展特色,共同跻身热门出行榜单。兼具文化底蕴与潮流玩法的北京稳居热门城市榜首,广 州、上海、哈尔滨、三亚、重庆、成都、西安、福州、开封紧随其后,涵盖冰雪避寒、文化体验等多元 需求。北京故宫、雍和宫等名胜古迹持续火爆,中国工艺美术馆(中国非物质文化遗产馆)推出的沉浸 式非遗展演,融合剪纸、刺绣等传统技艺互动体验,带动场馆热度上涨156%。作为春晚分会场的哈尔 滨本次假期上大分,依托冰雪资源优势,打造"滑雪+温泉+雪乡"一站式产品,吸引南方游客"打飞的"前 往,冰雪主题景区订单量同比增长41%;同为分会场的四川宜宾和安徽合肥搜索热度分别上涨84%与 57%。三亚作为经典避寒目的地,全岛酒店预订热度同比上涨160%,成为北方游客"候鸟式"南下的首 选。 2026年春节旅游市场的蓬勃发展,不仅展现了中国文旅产业的创新活力,更体现了文化自信与科技融合 的无限可能。随着"节庆+多元跨界"模式的不断深化,中国将为全球游客提供更加丰富、多元、深度的 旅行体验。 数据显示,春节期间"非遗体验"搜索量同比增长180%,其中00后人群占比最高,成为非遗体验的核心 群体。粤港澳大湾区依旧年味儿浓郁,舞狮、英歌舞、烧火龙等非遗 ...
2026年元旦火车票开售 假期出游预订全面升温
Xin Hua Cai Jing· 2025-12-18 23:09
Group 1 - The core viewpoint of the articles highlights a significant increase in travel bookings for the New Year's holiday, driven by an extended holiday period compared to last year [1][2] - Multiple travel platforms report a surge in short-distance travel, particularly within the "4-hour high-speed rail circle," indicating a shift towards convenient travel options [1][3] - Data from Meituan Travel shows that bookings for the New Year's holiday have increased nearly fivefold compared to the same period last year, with popular destinations including Beijing, Shanghai, Guangzhou, and others [1][2] Group 2 - Tuniu Travel's data indicates that the search and inquiry volume for New Year's group travel products has more than doubled in the past ten days, with a notable increase in interest for "cross-year travel" [2] - A significant portion of travelers, approximately 46%, plan to start their trips before the holiday, reflecting a desire for early celebration [2][3] - The trend towards short trips and younger travelers is evident, with a growing interest in themed products such as winter sports and warm winter experiences [3]