Group 1 - The core viewpoint of the report indicates a significant growth in snow-related consumption on Douyin, with over 12.69 million snow-related content pieces created in the past year, representing a year-on-year increase of over 128% [1] - Snow-related group buying orders on Douyin increased by 98% year-on-year, with 15.66 million users showing interest in snow-related group purchases, marking a 79% increase [1] - The report highlights the rise of indoor skiing and the trend of "southern customers heading north," with families and the post-2000 generation becoming the main consumers of snow-related activities [1] Group 2 - The report identifies five popular snow-related activities: skiing, hot springs, winter swimming, ice fishing, and ice sculpture [1] - Major cities for snow consumption include Harbin, Beijing, Changchun, Zhengzhou, Tianjin, Shanghai, Jinan, Huzhou, Chengdu, and Suzhou, with top attractions like Harbin Ice and Snow World and Zhengzhou Yinji Ice and Snow World [1] - Douyin Life Services will launch an "Ice and Snow Season" event starting November 2025, collaborating with 19 types of merchants to offer over 50,000 snow-related products and exclusive consumer subsidies [2]

Group 1 - The core viewpoint of the article highlights a significant increase in consumer travel intentions for the New Year holiday, driven by the "3 days off, 8 days travel" strategy, resulting in a 10% year-on-year increase in average spending and a 9% increase in the number of items purchased per person compared to last year [1] - The outbound travel market continues to thrive, with booking volumes for the New Year holiday significantly surpassing those of the previous year [1] Group 2 - In Jilin Province, the booking volume for snow-related products has doubled year-on-year, with chartered tours and itinerary bookings increasing by 200% and 180% respectively, indicating a strong attraction for skiing enthusiasts due to favorable snow conditions and competitive pricing [3] - The demographic structure of travelers shows a notable trend of "new entrants expanding and main groups upgrading," with a 130% year-on-year increase in bookings from those born after 2005, while those born between 1990 and 1999 account for 40% of bookings, reflecting a willingness to pay for higher quality services [4] - There is an increasing demand for personalized experiences and a sense of ceremony during the New Year, with searches for related activities such as New Year performances and fireworks shows rising by 58% year-on-year [4]