新京报记者杜晓彤王真真统筹任娇设计任婉晴校对赵琳 长达八天的"超级黄金周"落幕，哪些城市是这个假期里最受欢迎的文旅顶流？ 经文化和旅游部数据中心测算，今年国庆中秋假期，全国国内出游8.88亿人次，较2024年"十一"7天假期增加了1.23亿人次，旅游总花费8090.06亿元。 交通运输部数据显示，"双节"期间全社会跨区域人员流动量累计24.33亿人次，日均3.04亿人次，比2024年同期日均同比增长6.3%，创下历史新高。 根据各地公开披露的旅游数据，新京报贝壳财经记者制作了主要热门城市的"双节"成绩单。其中，成都、重庆、上海、北京分列前四，接待游客量均超 2500万人次。 今年"双节"假期的出行群体更趋年轻化，旅行方式也呈现出新特点。作为新的节日旅行主力，"00后"和"95后"既爱玩又"怕挤"——他们一边扛起"双节"出 行大旗，一边努力避开人潮，深入荔波、博州等县域，发掘小众目的地。 不过，"反向旅游"也出现了新的热度分化：有人成功探索到真正冷门的宝藏景点，也有人不约而同地涌向人气"黑马"目的地，例如假期订单量同比增长 60%的景德镇，以及登顶全国县域酒店预订量榜首的九寨沟县。此外，相比于往年常见的"特种兵 ...

长达八天的"超级黄金周"落幕，哪些城市是这个假期里最受欢迎的文旅顶流？ 经文化和旅游部数据中心测算，今年国庆中秋假期，全国国内出游8.88亿人次，较2024年"十一"7天假期增加了 1.23亿人次，旅游总花费8090.06亿元。 交通运输部数据显示，"双节"期间全社会跨区域人员流动量累计24.33亿人次，日均3.04亿人次，比2024年同期日 均同比增长6.3%，创下历史新高。 根据各地公开披露的旅游数据，新京报贝壳财经记者制作了主要热门城市的"双节"成绩单。其中，成都、重庆、 上海、北京分列前四，接待游客量均超2500万人次。 今年"双节"假期的出行群体更趋年轻化，旅行方式也呈现出新特点。作为新的节日旅行主力，"00后"和"95后"既 爱玩又"怕挤"——他们一边扛起"双节"出行大旗，一边努力避开人潮，深入荔波、博州等县域，发掘小众目的 地。 不过，"反向旅游"也出现了新的热度分化：有人成功探索到真正冷门的宝藏景点，也有人不约而同地涌向人气"黑 马"目的地，例如假期订单量同比增长60%的景德镇，以及登顶全国县域酒店预订量榜首的九寨沟县。此外，相比 于往年常见的"特种兵式"旅游，这届年轻人开启了省心省力的跟团游 ...

（王潇雨 摄影） 本报（chinatimes.net.cn）记者王潇雨 北京报道 国庆中秋双节叠加的8天"超级黄金周"正式收官，旅游市场热度如此前的预测一样再创新高。据交通运 输部公布的数据显示，10月1日至8日累计全社会跨区域人员流动量预计24.32亿人次，日均3.04亿人次， 同比增长6.2%。 在人们出游热情持续释放，全行业各项指标显著增长的背后，从诸多出游行为、消费选择以及与以往长 假期间出行习惯等诸多方面变化相比，可以瞥见在经过数十年发展转型之后，每一个公众假期出游热潮 都成为中国旅游产业升级迭代的"舞台"。在社会经济变迁和民众生活方式的演进中，旅游正逐步从标准 化、团体化的"千篇一律"转向个性化、碎片化的"沉浸式参与"，消费模式从精英阶层的奢侈享受转向全 民参与的大众休闲。 "爱玩"到"会玩" "在返乡探亲和大众旅游双重需求叠加的背景下，今年国庆中秋假期，长线跨省、跨境旅行趋势明显， 整体呈现走得更远、玩法更多、品质更高的特征。"同程旅行10月8日发布的《2025国庆中秋假期旅行消 费报告》显示。在"短途高频次，长线高品质"的假期旅行主基调下，用户的消费潜力也得到了持续释 放。今年国庆中秋假期，多 ...

旅游地图：这些地区热度高 从各地的数据来看，一到国庆中秋假期，很多地方是"国内国外都堵"。 "我们两家人，两辆车，从河池过来桂林，一边开一边玩。"10月3日一大早，在广西桂林市榕湖古南门 旁边，两家外地游客结伴前来吃桂林米粉，其中一位游客李俊一边吃一边向记者介绍他们的行程。 李俊用"随意、体验"来描述他们的行程，并在记者给他们介绍了桂林周边的旅游景点之后，临时改变了 计划，准备先去其中一个景点游玩。 李俊的态度，是今年国庆中秋假期很多游客的典型代表。从各个平台的旅游数据来看，跟风"打卡"式旅 游逐渐退潮，越来越多游客青睐个性化、深度的旅行体验。 携程报告指出，不盲目跟风、把方向掌握在自己手中的自驾旅行方式受到欢迎。假期首日，携程租车自 驾订单量上扬，单均花费同比增长超20%。"这一变化反映旅游消费正从'看过'走向'体验'，从'观光'进 入'生活'。游客不再满足于浅层游览，更渴望在旅途中建立情感共鸣与文化理解。" 从整个假期来看，北京包车游假期订单同比增长75%，四川阿坝等风景胜地包车订单增长翻倍；出境包 车游更是呈现深度化趋势，整体订单量同比增长超120%。 多家旅行社告诉21世纪经济报道记者，他们所做的"精 ...

2025年国庆中秋"双节"并至，长达8天假期为文旅消费市场提供了重要契机。这为深度游和长线游创造 了有利条件。从市场预订情况看，部分旅行社的假期出游人次与人均消费同比实现大幅增长，呈现出显 著的"量价齐升"旺盛态势。预计今年双节假期将成为居民休闲出游的集中释放期，也为观察中国文旅消 费市场的新趋势、新变化提供了绝佳窗口。 为推动文旅消费迈向高质量发展，系统破解当前面临的问题和短板，需要构建政府、企业、社区与游客 多方协同的治理格局。需完善薄弱地区的交通网络与公共服务配套，通过优化旅游标识系统、提升厕所 与停车场设施、实现无线网络覆盖等举措，全面提升旅游接待能力与游客体验。同时，还需引导各地立 足本土文化基因，深度挖掘历史脉络、民俗传统与物产资源，推动文旅产品从同质化竞争向个性化、定 制化方向转型。为了增强文化体验深度与叙事真实感，可以鼓励当地居民参与文旅项目运营，真实展现 地方生活场景，从而构建具有持续吸引力的原真性文旅消费生态。 综合来看，进一步推动我国文旅产品供给升级，需加快建立覆盖导游、酒店、餐饮、交通等全链条的服 务质量标准体系，以规范化、精细化管理和智慧化监管推动服务质量整体跃升。 今年国庆中秋长假 ...

Core Viewpoint - The travel demand in China is significantly increasing during the Mid-Autumn Festival and National Day holidays, with a notable rise in short-distance trips and high-quality long-distance travel options [1] Group 1: Company Performance - Ctrip (TCOM.US) shares rose over 2%, reaching $75.83 [1] - The booking volume for nearby and chartered trips has doubled year-on-year, indicating a strong recovery in the travel sector [1] Group 2: Industry Trends - Domestic flight ticket bookings for the upcoming holidays have exceeded 4.52 million, with a daily average increase of over 25% compared to the same period last year [1] - International flight ticket bookings have surpassed 1.29 million, with a daily average increase of approximately 14% year-on-year [1]

Group 1 - Hainan's tourism market has shown significant growth during the summer, driven by diverse business models, policy incentives, and festive activities [2][3] - The number of yacht outings in Sanya reached an average of over 400 per day, with a nearly 30% year-on-year increase in visitor numbers [2] - The summer tourism consumption subsidy program has attracted over 300,000 participants and generated more than 500 million yuan in tourism consumption [3] Group 2 - In August, Hainan's cultural and tourism order value increased by 13% month-on-month, with cities like Chengdu, Guangzhou, and Beijing being major sources of visitors [4] - The night economy has thrived, with search volumes for night markets in Hainan increasing significantly, such as a 500% rise for "Haida South Gate Night Market" [4] - The overall tourism chain, including transportation, accommodation, and dining, has experienced growth, indicating a robust recovery in Hainan's tourism sector [4]

Group 1 - The overall demand for summer travel in 2025 is strong, with significant interest in cooling trips, cultural tours, and family educational travel [1][2] - The average order price for travel has increased significantly, with a year-on-year growth of 9.9% [2] - Self-driving travel remains popular, with a notable increase in car rental orders, which have grown by 77% for family trips [4] Group 2 - The inbound tourism market, typically a low season during summer, has shown remarkable growth this year, with a 50% increase in visitors compared to the previous year [6] - Popular inbound destinations include Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu, with major source countries being South Korea, the USA, Japan, Thailand, and Russia [6] - The outbound tourism market is also experiencing strong growth, with Japan, Thailand, South Korea, Hong Kong, and Malaysia being the top destinations [6][7] Group 3 - The trend of family-oriented travel is prominent, with theme parks like Shanghai Disneyland and Beijing Universal Studios being highly favored [4] - The demand for unique travel experiences and all-inclusive packages is rising, with new destinations and activities gaining quick acceptance among travelers [2][4] - The search volume for outdoor activities such as camping and hiking has increased by over 100% this summer [3]

Group 1 - The overall demand for summer travel in 2025 is strong, with significant interest in cooling trips, cultural tours, and family educational travel [1][2] - The average order price for travel has increased significantly, with a year-on-year growth of 9.9% [2] - Self-driving travel remains popular, with a notable increase in car rental orders, which have grown by 77% for family trips [4] Group 2 - The domestic tourism market is experiencing a surge, particularly in regions like Xinjiang, Tibet, Yunnan, and Guizhou, with some destinations seeing nearly double the order volume compared to last year [2] - The trend of "all-inclusive" travel products and deep experience offerings is gaining traction, with new destinations and activities being well-received by tourists [2] - The demand for outdoor activities such as camping and hiking has increased, with search volumes for these experiences rising over 100% [3] Group 3 - The inbound tourism market, typically a low season during summer, has shown remarkable growth, with a 50% increase in visitors compared to the previous year [6] - Major inbound destinations include Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu, with tourists particularly interested in museum visits, which have seen a nearly 20% increase in ticket sales [6] - The outbound tourism market is also experiencing strong growth, with popular destinations including Japan, Thailand, and South Korea, and significant increases in hotel bookings for places like Okinawa and Jeju Island [6][7]

Group 1 - The core viewpoint is that China's inbound tourism is experiencing significant growth, with visa-free foreign visitors reaching 13.64 million in the first half of the year, accounting for 71.2% of total inbound visitors, a year-on-year increase of 53.9% [1] - The development of inbound tourism reflects a country's comprehensive competitiveness, including infrastructure and cultural soft power, indicating that China is in a golden window period for expanding its inbound tourism market [1] - China has several advantages in attracting foreign tourists, including strong transportation services, hotel accommodations, and resolved payment and visa facilitation issues, leading to a competitive pricing advantage and diverse high-quality inbound tourism products [1] Group 2 - To develop inbound tourism, a mature and comprehensive international operation platform is necessary, with companies like Trip.com enhancing multilingual capabilities and utilizing AI technology to improve service efficiency [2] - The company has established 23 service contact centers in 11 countries, providing support in over 20 languages and ensuring 24/7 coverage to address complex issues faced by tourists [2] - Continuous innovation in deep travel products, such as car rentals and day tours, is essential to meet the diverse and personalized needs of foreign tourists, promoting unique destinations and experiences [2] Group 3 - Southeast Asian tourists are identified as a primary market for short trips, while European and American tourists require long itineraries that connect key attractions, with business tourism and international conferences being important focus areas [3] - Services must be tailored to different customer segments, such as offering unique experiences like hot springs and skiing for Japanese and Korean tourists [3] - The company is integrating multilingual versions of city tours and car rentals to facilitate foreign tourists' inquiries and bookings, helping small businesses enhance visibility and expand the inbound tourism market [3]