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跨境游“热辣滚烫”或促暑期出游人数创新高
2025年暑期即将结束,多家在线旅游平台相继发布暑期旅游趋势报告。 携程平台上,大理白族自治州、大连、威海、青岛、烟台同时进入国内游增速前列,平均旅游订单呈双 位数增长。热门避暑地贵州、云南等地包车游订单同比增长80%以上,小众避暑目的地内蒙古赤峰、辽 宁丹东、吉林白山订单量同比增长200%以上。除传统避暑游之外,户外挑战和自然探索,如露营、徒 步、溯溪等度假产品今夏也受到游客热烈追捧,搜索量同比增长超过100%。 亲子游成主力军 整体看,今年暑期游市场需求强劲,避暑游、传统文化游、亲子研学游等火热;品质游趋势明显,部分 平台订单均价显著提升;跨境游市场延续高景气度,其中入境游呈现"淡季不淡",出境游增长强劲。从 出行方式看,自驾游热度居高不下,租车出行已成为越来越多旅行者的选择。 "今年暑期,尽管极端天气对旅游市场产生了一定影响,但旺季态势依然明显,预计出游人数有望再创 新高。从数据来看,7月中西部城市景区客流量环比实现大幅增长,不少热门景区客流触及最大承载 量;高性价比产品推动旅游消费品质持续升级,且本地及周边短途游需求旺盛,为部分地区暑期旅游市 场贡献稳定客源。"同程研究院首席研究员程超功对证券时报记者 ...
跨境游“热辣滚烫” 或促暑期出游人数创新高
Zheng Quan Shi Bao· 2025-08-26 22:24
"今年暑期,尽管极端天气对旅游市场产生了一定影响,但旺季态势依然明显,预计出游人数有望再创 新高。从数据来看,7月中西部城市景区客流量环比实现大幅增长,不少热门景区客流触及最大承载 量;高性价比产品推动旅游消费品质持续升级,且本地及周边短途游需求旺盛,为部分地区暑期旅游市 场贡献稳定客源。"同程研究院首席研究员程超功对证券时报记者表示。 2025年暑期即将结束,多家在线旅游平台相继发布暑期旅游趋势报告。 整体看,今年暑期游市场需求强劲,避暑游、传统文化游、亲子研学游等火热;品质游趋势明显,部分 平台订单均价显著提升;跨境游市场延续高景气度,其中入境游呈现"淡季不淡",出境游增长强劲。从 出行方式看,自驾游热度居高不下,租车出行已成为越来越多旅行者的选择。 今年暑期酷热难耐,避暑游成为多数人出游的首要选择。 携程平台上,大理白族自治州、大连、威海、青岛、烟台同时进入国内游增速前列,平均旅游订单呈双 位数增长。热门避暑地贵州、云南等地包车游订单同比增长80%以上,小众避暑目的地内蒙古赤峰、辽 宁丹东、吉林白山订单量同比增长200%以上。除传统避暑游之外,户外挑战和自然探索,如露营、徒 步、溯溪等度假产品今夏也受到 ...
中国入境游市场有巨大增长空间
Ren Min Ri Bao· 2025-07-24 20:13
Group 1 - The core viewpoint is that China's inbound tourism is experiencing significant growth, with visa-free foreign visitors reaching 13.64 million in the first half of the year, accounting for 71.2% of total inbound visitors, a year-on-year increase of 53.9% [1] - The development of inbound tourism reflects a country's comprehensive competitiveness, including infrastructure and cultural soft power, indicating that China is in a golden window period for expanding its inbound tourism market [1] - China has several advantages in attracting foreign tourists, including strong transportation services, hotel accommodations, and resolved payment and visa facilitation issues, leading to a competitive pricing advantage and diverse high-quality inbound tourism products [1] Group 2 - To develop inbound tourism, a mature and comprehensive international operation platform is necessary, with companies like Trip.com enhancing multilingual capabilities and utilizing AI technology to improve service efficiency [2] - The company has established 23 service contact centers in 11 countries, providing support in over 20 languages and ensuring 24/7 coverage to address complex issues faced by tourists [2] - Continuous innovation in deep travel products, such as car rentals and day tours, is essential to meet the diverse and personalized needs of foreign tourists, promoting unique destinations and experiences [2] Group 3 - Southeast Asian tourists are identified as a primary market for short trips, while European and American tourists require long itineraries that connect key attractions, with business tourism and international conferences being important focus areas [3] - Services must be tailored to different customer segments, such as offering unique experiences like hot springs and skiing for Japanese and Korean tourists [3] - The company is integrating multilingual versions of city tours and car rentals to facilitate foreign tourists' inquiries and bookings, helping small businesses enhance visibility and expand the inbound tourism market [3]
“五一”假期北京游客接待量和旅游消费创历史新高
Bei Jing Shang Bao· 2025-05-05 13:20
Core Insights - The Beijing tourism market experienced significant growth during the "May Day" holiday, with record-high visitor numbers and spending [1][3][6] Visitor Statistics - Total visitors to Beijing reached 17.9 million during the holiday, a year-on-year increase of 5.6% [3] - The average spending per tourist was 1,171.4 yuan, reflecting a 1.3% increase compared to the previous year [3] Tourism Revenue - Total tourism revenue for the holiday period was 20.98 billion yuan, marking a 6.9% increase year-on-year [3] - The inbound tourism market also showed strong recovery, with 104,000 international visitors, up 42.4% year-on-year, and inbound tourism spending reaching 1.13 billion yuan, a 48% increase [6] Popular Attractions - Parks in Beijing received 9.32 million visitors, with the top three being Temple of Heaven (803,000), Summer Palace (778,500), and Yuanmingyuan Ruins Park (411,700) [3] - The hotel occupancy rate in Beijing reached 82%, an increase of 7.5 percentage points year-on-year, indicating strong demand [3] Online Travel Trends - Online travel platforms reported a surge in customized travel orders, with a more than 300% increase in orders for tailored trips and over 170% for charter services [4] Policy Impact - Various favorable policies have been implemented to enhance the inbound tourism experience, including improved tax refund processes and multilingual guides at major tourist sites [6][7] - The introduction of "China shopping" as a new trend has attracted foreign tourists, with significant increases in sales at shopping centers like Silk Street [6] Future Outlook - Experts predict a slight decline in tourism activity post-holiday, with family tourists expected to dominate during the summer season, prompting tourism companies to refine their offerings [7]