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8090.06亿元,花在了哪儿?
Jin Rong Shi Bao· 2025-10-09 10:37
10月9日,交通运输部发布的数据显示,2025年国庆中秋假期全社会跨区域人员流动量累计24.33亿人 次,日均3.04亿人次,比2024年同期日均同比增长6.3%,创历史新高。 《快报》显示,"鸡排哥"的爆火为景德镇人气锦上添花,订单量同比增长60%;连续三天的泸州酒要会· 银河左岸音乐节吸引了全国各地的乐迷朋友,订单量同比大增45%。 美食化身出游新锚点 深度体验成关键 同日,文旅部发布消息称,经文化和旅游部数据中心测算,国庆中秋假日8天,全国国内出游8.88亿人 次,较2024年国庆节假日7天增加1.23亿人次;国内出游总花费8090.06亿元,较2024年国庆节假日7天增 加1081.89亿元。 游客足迹更"远"了,也更"深"了。飞猪发布的《2025国庆中秋假期出游快报》(以下简称《快报》)显 示,这个假期,游客足迹覆盖超180个国家和地区,较去年大幅增长。国内三线及以下城市订单增长强 劲。东亚、东南亚以及澳新、欧洲的中小城市也翻倍增长,旅行兴趣呈现出从经典目的地向小众目的地 加速分散的趋势。 "鸡排哥"爆火为景德镇人气锦上添花 国庆中秋假期,多目的地"串游"趋势突出。机票、用车等交通工具类商品人均预订 ...
飞猪:假期出行客单价同比提升14.6%
Zheng Quan Shi Bao Wang· 2025-10-08 04:16
人民财讯10月8日电,10月8日,飞猪发布的《2025国庆中秋假期出游快报》显示,假期出行的客单价同 比提升14.6%,"95后"游客预订人次占比最高。今年国庆中秋假期,多目的地"串游"趋势明显,机票、 用车等交通工具类商品人均预订量同比提升5%,酒店、线路游、门票等商品人均预订量同比提升 4.6%。游客足迹进一步扩大,覆盖超180个国家和地区,较去年大幅增长。 ...
飞猪:假期出行客单价同比去年提升14.6%
Zheng Quan Shi Bao Wang· 2025-10-08 03:40
人民财讯10月8日电,10月8日,飞猪发布的《2025国庆中秋假期出游快报》显示,假期出行的客单价同 比去年提升14.6%,"95后"游客预订人次占比最高。今年国庆中秋假期,多目的地"串游"趋势明显,机 票、用车等交通工具类商品人均预订量同比去年提升5%,酒店、线路游、门票等商品人均预订量同比 去年提升4.6%。游客足迹进一步扩大,覆盖超180个国家和地区,较去年大幅增长。 ...
“佛系”年轻人开始出远门 飞猪:大学生机票预订量增长63%
Xin Lang Ke Ji· 2025-10-08 03:40
今年国庆中秋假期,多目的地"串游"趋势明显,机票、用车等交通工具类商品人均预订量同比去年提升 5%,酒店、线路游、门票等商品人均预订量同比去年提升4.6%。游客足迹进一步扩大,覆盖超180个国 家和地区,较去年大幅增长。游客玩得更深入,国内三线及以下城市增长尤为强劲;东亚、东南亚以及 澳新、欧洲的中小城市也翻倍增长,旅行兴趣呈现出从经典目的地向小众目的地加速分散的趋势。 新浪科技讯 10月8日上午消息,今日,飞猪发布的《2025国庆中秋假期出游快报》显示,假期出行的客 单价同比去年提升14.6%,95后游客预订人次占比最高。 观察目的地的整体热度分布,飞猪数据显示,上海、北京、杭州、广州、成都、深圳、重庆、南京、武 汉、西安等是假期国内游热门城市,日本、中国香港、泰国、韩国、马来西亚、越南、法国、澳大利 亚、美国、印度尼西亚等则是出境游的热门选项。 大学生们不再局限于就近城市的"特种兵式"旅游,转而探索更多玩得久、体验深入的长线目的地。飞猪 数据显示,大学生的机票预订量同比去年增长63%,其中国际机票预订量同比去年增长110%。在该趋 势带动下,今年国庆中秋假期大学生的人均预订金额较去年提升31%。 责任编辑 ...
中秋国庆“超长待机” 旅游市场“卷”出新花样
Zhong Guo Jing Ji Wang· 2025-09-22 03:09
中国经济网北京9月22日讯(记者杨秀峰)随着"往前请3天假、往后请3天假"就能凑成"请3休12"的拼假友 好型中秋国庆超长假期临近,旅游市场已进入预订高峰期。这一拼假策略极大地激发了人们的出游热 情,旅游预订节奏明显加快。 近日,飞猪发布的《2025中秋国庆假期出游风向标》显示,在拼假策略带动下,今年中秋国庆假期的旅 游预订节奏较去年提前约3.5天。截至目前,包括机票、酒店、门票、租车、线路游等在内的假期出游 商品预订量均大幅超越去年和同为8天连休的前年。 得益于超长假期,出境游的预订范围继续拉大,截至目前已覆盖超140个国家和地区,较去年大幅增 加。面对激增的长假出游需求,近日飞猪已启动中秋国庆假期旅游大促,活动商品价格最低可优惠至3 折。 从玩法来看,今年长假文旅体融合趋势继续彰显,"跟着演出去旅行、跟着展览去旅行、跟着赛事去旅 行"成为新潮流。飞猪数据显示,热门演出场馆周边的酒店、景点等搜索量同比去年大增1.5倍。其中, 像张学友60+巡回演唱会上海站、谢霆锋进化演唱会重庆站、2025葫芦果音乐节马鞍山站、美丽中国踏 歌行礼乐成安音乐节、2025年中国国际漫画节动漫游戏展等周边酒店搜索量普遍大增超2倍。 ...
国庆中秋“请3休12”,这些目的地有你中意的吗?
Zhong Guo Xin Wen Wang· 2025-09-18 02:05
Group 1: Holiday Travel Trends - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" opportunity, with consumers able to take 3 days off and enjoy a total of 12 days off [1] - Travel bookings for this year's holidays have started approximately 3.5 days earlier than last year, with significant increases in bookings for flights, hotels, tickets, car rentals, and tour packages compared to previous years [1][2] - Over 60% of consumers plan to travel across provinces, and nearly 30% intend to travel abroad, with many opting for "staggered leave" to maximize their holiday time [2] Group 2: Booking Insights - In Shanghai, holiday travel bookings have increased by over 40% year-on-year, with average spending per customer rising by 5.2%, and car rental bookings up by 89% [2] - The trend of multi-destination travel is becoming more pronounced, with popular domestic travel cities including Beijing, Shanghai, and Chengdu, while cities like Luzhou and Ma'anshan are experiencing over threefold growth in hotel bookings compared to last year [3] Group 3: Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as searches for hotels and attractions near popular performance venues have surged by 1.5 times year-on-year [4] - Travel products are increasingly combining cultural and commercial elements, with events like the "2025 Longing District Autumn Cultural and Commercial Tourism Carnival" being developed to enhance travel experiences [4] Group 4: International Travel Growth - The long-distance outbound travel market is booming, with the top ten countries for international hotel bookings being Japan, Thailand, and South Korea, among others [5] - The mutual visa exemption policy between China and Russia is expected to significantly boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [5][6] Group 5: Demographic Insights - The 25-29 age group is emerging as the primary demographic for travel, with a notable increase in group travel among young professionals [6] - Lesser-known destinations are gaining popularity, with significant increases in search interest for places like Ostend in Belgium and Crete in Greece [6]
旅游市场进入预订高峰期
Mei Ri Shang Bao· 2025-09-17 22:15
Group 1 - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" with a potential "3 days off, 12 days rest" scenario, leading to a peak in travel bookings [1] - Travel bookings for the Mid-Autumn and National Day holidays are approximately 3.5 days ahead of last year, with significant increases in various travel products including flights, hotels, tickets, car rentals, and tour packages [1] - Zhejiang's travel booking volume has increased by 52% compared to last year, with average spending per customer rising by 15% [2] Group 2 - Over 30% of workers are opting for "staggered leave" to extend their holiday time, with many planning cross-province and international trips [2] - Shanghai's travel bookings for the holiday have increased by over 40% year-on-year, with car rental bookings up by 89% [2] - Popular domestic travel destinations include Beijing, Shanghai, Hangzhou, and Chengdu, with some smaller cities experiencing over threefold growth in hotel bookings compared to last year [2] Group 3 - International hotel bookings have reached 2,852 cities, with Japan, Thailand, and South Korea being the top three destinations [3] - Russia is predicted to be a popular long-haul destination due to the mutual visa exemption policy, with significant increases in search and booking volumes for cities like Moscow and Saint Petersburg [3][4] - The trend of young professionals aged 25-29 being the primary demographic for travel is evident, with a notable rise in interest for lesser-known destinations [4]
“十一”火车票开售首日,北京、成都、重庆位列热门城市
Bei Jing Ri Bao Ke Hu Duan· 2025-09-17 00:59
Core Insights - The upcoming National Day holiday travel bookings are experiencing a significant surge, with popular train routes from Beijing to various cities already sold out [1][2] - Major travel platforms indicate that the peak booking day for the holiday is September 16, with Beijing leading in travel demand [1] - Overall, travel bookings for the Mid-Autumn and National Day holidays from Beijing have increased by over 50% year-on-year, with car rental bookings up by 181% and tour package bookings up by 93% [2] Group 1 - On September 30, train tickets from Beijing to Shijiazhuang, Zhengzhou, and Shenyang are sold out, highlighting Beijing's status as a top travel city [1] - The top ten cities for ticket sales on September 16 include Beijing, Chengdu, Chongqing, Xi'an, Zhengzhou, Nanjing, Changsha, Wuhan, Qingdao, and Shanghai [1] - The travel booking pace for this year's holiday is approximately 3.5 days earlier than last year, with significant increases in bookings across various travel products [1] Group 2 - The peak travel period is expected to be concentrated from September 29 to October 1 and again from October 7 to 8, with over 30% of holiday traffic anticipated during the first period [2] - The holiday arrangements for the dual celebration of National Day and Mid-Autumn Festival are expected to lead to a notable increase in family visits, which will coincide with tourism traffic [2] - High-speed train tickets for intercity travel in the Yangtze River Delta, Pearl River Delta, and major metropolitan areas are expected to be in high demand due to local travel and family visit needs [2]
“双节”临近旅游市场持续升温
Zheng Quan Ri Bao· 2025-09-14 16:07
Group 1: Tourism Market Trends - The tourism market is experiencing a significant increase in booking activity as the Mid-Autumn Festival and National Day holidays approach, with a notable rise in residents' willingness to travel, particularly for short trips and chartered tours, showing a doubling in booking volume year-on-year [1] - Multi-destination travel is becoming a prominent trend, with travelers increasingly opting to visit multiple cities during the holidays, leading to a 4.2% increase in average bookings for transportation services compared to last year [2] - The average price of domestic flights remains stable compared to the same period last year, with higher prices at the beginning and end of the holiday period, while the middle sees lower prices [3] Group 2: Outbound Travel Growth - The outbound travel market is witnessing a resurgence, driven by factors such as the recovery of flight schedules, expansion of destinations, and easier visa processes, with a 75% increase in the number of outbound travel products and a 130% increase in travelers compared to last year [4] - There is a structural upgrade in outbound travel demand, with younger travelers shifting their preferences towards emerging and diverse destinations, as evidenced by a doubling in search interest for outbound travel during the "Golden Week" [4][5] - The trend towards smaller group sizes in travel is becoming more pronounced, with team sizes decreasing from 30 to 12-16, and even smaller groups for short domestic trips, enhancing the overall travel experience [6]
机构:中秋国庆假期北京旅游预订量同比增长超50%
Bei Jing Shang Bao· 2025-09-12 07:01
Core Insights - The travel booking pace for the upcoming Mid-Autumn Festival and National Day holiday has advanced by approximately 3.5 days compared to last year, driven by "leave-packing" strategies [1] - Overall travel product bookings, including flights, hotels, tickets, car rentals, and tour packages, have significantly surpassed last year's figures [1] Booking Trends - In Beijing, travel bookings for the holiday have increased by over 50% year-on-year, with car rental bookings up by 181% and tour package bookings up by 93% [1] - There is a noticeable trend towards multi-destination travel, with more tourists aiming to visit multiple cities during the extended holiday [1] Transportation Services - The average booking volume for transportation services, including flights and train tickets, has risen by approximately 4.2% compared to last year, with further upward momentum expected [1] - The characteristics of multi-destination travel are particularly evident in high-speed rail and combined "flight + high-speed rail" bookings, which have seen a 7% increase in average booking volume year-on-year [1]