返程路畅暖意浓 文旅消费开门红 游客观看海狮表演 春节假期落幕，我省返程高峰平稳有序。道路运输部门通过增设窗口、延时售票及重点旅客"绿色通道"等举 措，以暖心服务守护归途。文旅消费迎来开门红，飞猪数据显示国内游订单创新高，其中甘肃酒店间夜量增 幅超八成，展现出强劲的市场活力…… 全省各地汽车客运站迎来春节返程高峰 每日甘肃网2月24日讯 据兰州晚报报道 春节假期进入尾声，我省道路客流迎来返程高峰，全省道路运输部门 精心组织、周密部署，确保广大群众返程之路安全、顺畅、温馨。 2026年春节假期返程高峰集中在2月22日至23日（正月初六至初七），全省日均投放车辆1.58万辆，日均完成 公路旅客运输量49万人次。在客流高度集中的情况下，全省道路运输网络运行平稳，未出现大面积旅客滞 留、长时间等候等现象。 为切实做好返程服务保障，各大客运站持续优化候车环境，通过增设服务窗口、延长售票时间、开通返程绿 色通道等举措，为老人、儿童、孕妇等重点旅客提供优先购票、优先乘车、行李搬运等贴心服务，以暖心举 措守护平安归途，用细致服务温暖返程旅途。 记者 谭安丽 一场兼具年味、野趣与科普的新春盛宴，充分释放了兰州文旅消费活力。 春 ...

Core Insights - The tourism market in Hubei is experiencing significant growth, with travel bookings for the Spring Festival holiday expected to increase by over 30% year-on-year, particularly in hotel and tour package reservations [1][2] - Hubei's tourism appeal is bolstered by its rich cultural heritage and diverse activities, aligning with the rising demand for experiential travel [2] - A series of promotional activities and financial incentives are being implemented to stimulate consumption and enhance the overall tourist experience in Hubei [4][6] Group 1: Tourism Growth - Hubei's hotel bookings have surged by 73%, tour package reservations by 80%, and car rental bookings have more than doubled compared to the previous year [1] - The outbound travel demand from Hubei has also seen a nearly 100% increase, indicating strong consumer spending potential in tourism [1] - The upcoming Spring Festival will feature over 1,800 events, including cultural performances and exhibitions, aimed at attracting tourists [1] Group 2: Promotional Activities - Hubei's tourism strategy includes the "乐购全球," "乐游湖北," and "乐动湖北" campaigns, which will host over 1,600 consumer promotion events and 1,000 cultural activities [2][3] - The "知音湖北 超级文旅日" event launched a series of initiatives to promote local culture and tourism, including a significant financial package for consumer incentives [4][5] - A total of 6,000 million yuan in consumer vouchers and additional promotional activities are designed to enhance visitor experiences and encourage spending [5][6] Group 3: Cultural Integration - The "荆楚非遗国际会客厅" was established to facilitate cultural trade and promote Hubei's heritage products globally [5] - The integration of cultural and tourism resources aims to create a comprehensive experience for visitors, enhancing the appeal of Hubei as a travel destination [6] - Future plans include continued investment in cultural tourism and the development of diverse offerings to attract a wider audience [6]

Core Insights - The domestic tourism market in China experienced a strong start during the 2026 New Year holiday, with significant growth in travel orders, particularly in Shanxi Province, which saw a 100% year-on-year increase in overall tourism orders on New Year's Day [1] - Young travelers, particularly those born after 2000, dominated the travel demographic, accounting for 39% of the total, reflecting a shift towards cultural and immersive travel experiences [2] - Shanxi's tourism offerings, including historical sites and cultural experiences, are increasingly appealing to both domestic and international tourists, with a notable increase in inbound tourism bookings [5] Domestic Tourism Growth - Shanxi Province's tourism orders on New Year's Day doubled compared to the previous year, with Taiyuan, the provincial capital, seeing a 57% increase in orders [1] - The number of travel bookings in Shanxi during the holiday surged by approximately 400%, with significant increases in car rentals and tour packages [1] - Popular tourist attractions in Shanxi included the Yungang Grottoes and the Jin Temple Museum, showcasing the province's rich cultural heritage [3] Young Travelers and Cultural Experiences - The trend among young travelers is shifting from mere sightseeing to engaging with historical and cultural sites, with a focus on experiences that nourish the soul [2] - The demand for intangible cultural heritage tourism increased by 85% during the holiday, indicating a strong interest in cultural experiences [2] - Shanxi's offerings, such as immersive performances and workshops, are designed to enhance visitor engagement and understanding of the region's history [4] Popular Attractions and Cultural Depth - The top five tourist attractions in Shanxi during the holiday were Yungang Grottoes, Jin Temple Museum, Hukou Waterfall, Pingyao Ancient City, and the Wooden Pagoda in Yingxian, highlighting the province's diverse cultural and natural assets [3] - The province is leveraging its unique cultural resources to create a "walking classroom" for Chinese civilization, promoting deeper understanding and longer stays among tourists [4] Inbound Tourism and International Interest - Inbound tourism in Shanxi showed positive signs, with a 110% increase in ticket bookings for international visitors during the New Year holiday [5] - Shanxi's status as a UNESCO World Heritage site attracts international tourists, particularly from Malaysia, Thailand, Singapore, and South Korea, who are interested in the region's historical heritage [5] Outbound Tourism Trends - The flexible holiday schedule during the New Year led to a significant increase in outbound tourism, with bookings for long-distance trips rising sharply [6] - Shanxi travelers' outbound bookings increased by 140%, with a notable rise in demand for car rentals and package tours [6] - Popular outbound destinations included Australia and various unique locations, reflecting a growing interest in diverse travel experiences among younger demographics [6]

Core Insights - The Shanghai tourism market experienced a strong start in 2026, with 6.82 million visitors and a total tourism consumption of 12.27 billion yuan during the New Year holiday [2] - The launch of the "Shanghai Domain - First Tourism Strategy Super Contest" and over 130 themed cultural and tourism activities contributed to the surge in visitor enthusiasm [2] Group 1: Visitor Statistics - Shanghai's Longfeng Ocean World and other attractions saw significant increases in visitor numbers, with the Yao Xue Ice World reporting a 260% year-on-year increase in visitor flow [3] - The average hotel occupancy rate during the holiday was 70%, indicating strong demand for accommodation [2] - The Meituan travel platform reported a 220% increase in ticket bookings for Shanghai attractions during the holiday [3] Group 2: Consumer Spending - Daily average consumer spending in Shanghai reached 12.2 billion yuan from January 1 to 2, a 2.5% increase year-on-year [4] - Online consumer spending grew by 5.5%, while offline spending increased by 2.5% [4] - The number of inbound tourists and their spending increased by 4.4% and 7.0% respectively during the holiday [4] Group 3: Regional Tourism Trends - Visitors from Jiangsu, Zhejiang, Guangdong, Beijing, and Shandong made up the largest share of tourists to Shanghai [3] - The number of outbound travel bookings from Shanghai doubled compared to the previous year, indicating a strong recovery in travel demand [3] - The Shanghai tourism market is expected to surpass pre-pandemic levels, with inbound tourist numbers projected to exceed 2019's peak by the end of 2025 [4]

Group 1 - The domestic tourism market in China experienced a strong start during the New Year's holiday, with multiple platforms reporting a surge in visitor numbers and a booming night economy [1][3] - Popular travel destinations during the New Year period included Nanjing, Chengdu, Beijing, and others, with significant increases in searches for events like lantern festivals [1] - Hotel bookings for the New Year were highest in cities such as Guangzhou, Beijing, and Shanghai, with Beijing being particularly favored by families with children under 12 [1] Group 2 - Consumer willingness to travel and spending power both increased during the New Year holiday, with cities like Shanghai, Beijing, and Guangzhou leading in domestic travel [3] - In Beijing, car rental bookings saw a year-on-year increase of approximately 300%, while customized travel bookings rose by 500% and package tour bookings increased by 200% [3]

Group 1 - The core viewpoint of the articles highlights a significant increase in travel bookings for the New Year holiday in 2026, particularly in Yunnan, with customized travel products seeing a 300% year-on-year growth, and itinerary travel products increasing by 400% [1] - The top five popular destinations in Yunnan for the New Year holiday are Kunming, Xishuangbanna, Lijiang, Dali, and Baoshan, with Honghe, Pu'er, and Wenshan showing the fastest growth in tourism order volume [1] - There is a growing demand for personalized experiences and a sense of celebration during the New Year, with unique travel experiences like aurora travel and pet-friendly options increasing in popularity by 200%, and searches for New Year events such as performances and fireworks rising by 58% [1] Group 2 - In terms of outbound travel, the booking volume for outbound travel products during the 2026 New Year holiday significantly exceeds that of 2025, particularly with a surge in international car rental bookings, which increased by over 200% [2] - Popular destinations for outbound travel include South Korea and Southeast Asian countries within a "4-hour flight radius," while the United States and Australia have also made it to the top ten list of popular destinations; countries like Argentina, Nepal, Saudi Arabia, Portugal, and Hungary have seen their booking volumes grow by over four times [2]

Group 1 - The core viewpoint of the article highlights a significant increase in consumer travel intentions for the New Year holiday, driven by the "3 days off, 8 days travel" strategy, resulting in a 10% year-on-year increase in average spending and a 9% increase in the number of items purchased per person compared to last year [1] - The outbound travel market continues to thrive, with booking volumes for the New Year holiday significantly surpassing those of the previous year [1] Group 2 - In Jilin Province, the booking volume for snow-related products has doubled year-on-year, with chartered tours and itinerary bookings increasing by 200% and 180% respectively, indicating a strong attraction for skiing enthusiasts due to favorable snow conditions and competitive pricing [3] - The demographic structure of travelers shows a notable trend of "new entrants expanding and main groups upgrading," with a 130% year-on-year increase in bookings from those born after 2005, while those born between 1990 and 1999 account for 40% of bookings, reflecting a willingness to pay for higher quality services [4] - There is an increasing demand for personalized experiences and a sense of ceremony during the New Year, with searches for related activities such as New Year performances and fireworks shows rising by 58% year-on-year [4]

Core Viewpoint - The report indicates that outbound tourism will continue to experience high-quality growth in 2025, with significant increases in various travel-related orders and a remarkable surge in inbound tourism, particularly for flights to Shanghai [1] Outbound Tourism - In 2025, outbound tourism is projected to maintain double-digit growth in order volumes for products such as package tours, local experiences, attraction tickets, and outbound cruises compared to the previous year [1] - The average number of purchases per person has also increased from last year [1] Inbound Tourism - Inbound tourism is expected to see explosive growth, with overseas users' orders for inbound flight tickets more than doubling compared to last year [1] - Flight bookings to Shanghai as a destination have increased nearly sixfold [1]

Group 1: Travel Trends - The total cross-regional movement of people during the 2025 National Day and Mid-Autumn Festival holiday is projected to reach 2.433 billion, with an average of 304 million per day, marking a 6.3% year-on-year increase compared to 2024, setting a historical record [1] - Domestic travel during the 8-day holiday reached 888 million trips, an increase of 123 million trips compared to the 7-day holiday in 2024, with total spending amounting to 809 billion yuan, up by 108.2 billion yuan [1] - Tourists are increasingly exploring more diverse destinations, with travel interest shifting from classic to niche locations, as evidenced by significant growth in orders from third-tier cities and smaller cities in East Asia, Southeast Asia, and Europe [1] Group 2: Consumer Behavior - The average booking volume for transportation and accommodation increased by 5% and 4.6% respectively, while the average spending per trip rose by 14.6% during the holiday [2] - Popular domestic travel cities included Shanghai, Beijing, and Guangzhou, while international destinations favored by travelers included Japan, Hong Kong, and Thailand [2] - The rise of local food experiences has become a key aspect of deep tourism, with a 50% increase in tourists engaging in extended stays for immersive experiences compared to 2024 [3] Group 3: Experience Consumption - Experience-based consumption has become mainstream, with significant growth in orders for ancient towns and cities, as well as for zoos and water parks, with increases of 299%, 196%, and 152% respectively [4] - Traditional cultural experiences, such as glassmaking and pottery, have seen substantial order growth, with increases of 270% and 206% respectively, indicating a strong interest in intangible cultural heritage [4] - The popularity of ancient-style makeup among young tourists has surged, with a 111% increase in related orders, reflecting a trend towards cultural engagement [4]

Core Insights - The report by Fliggy indicates a 14.6% year-on-year increase in average spending per traveler during the National Day and Mid-Autumn Festival holiday [1] - The highest proportion of bookings comes from the "post-95" generation, highlighting a demographic shift in travel preferences [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation-related products and a 4.6% increase for accommodations, tours, and tickets [1] - The geographical reach of travelers has expanded significantly, covering over 180 countries and regions, marking a substantial increase compared to the previous year [1]