Group 1: Travel Trends - The total cross-regional movement of people during the 2025 National Day and Mid-Autumn Festival holiday is projected to reach 2.433 billion, with an average of 304 million per day, marking a 6.3% year-on-year increase compared to 2024, setting a historical record [1] - Domestic travel during the 8-day holiday reached 888 million trips, an increase of 123 million trips compared to the 7-day holiday in 2024, with total spending amounting to 809 billion yuan, up by 108.2 billion yuan [1] - Tourists are increasingly exploring more diverse destinations, with travel interest shifting from classic to niche locations, as evidenced by significant growth in orders from third-tier cities and smaller cities in East Asia, Southeast Asia, and Europe [1] Group 2: Consumer Behavior - The average booking volume for transportation and accommodation increased by 5% and 4.6% respectively, while the average spending per trip rose by 14.6% during the holiday [2] - Popular domestic travel cities included Shanghai, Beijing, and Guangzhou, while international destinations favored by travelers included Japan, Hong Kong, and Thailand [2] - The rise of local food experiences has become a key aspect of deep tourism, with a 50% increase in tourists engaging in extended stays for immersive experiences compared to 2024 [3] Group 3: Experience Consumption - Experience-based consumption has become mainstream, with significant growth in orders for ancient towns and cities, as well as for zoos and water parks, with increases of 299%, 196%, and 152% respectively [4] - Traditional cultural experiences, such as glassmaking and pottery, have seen substantial order growth, with increases of 270% and 206% respectively, indicating a strong interest in intangible cultural heritage [4] - The popularity of ancient-style makeup among young tourists has surged, with a 111% increase in related orders, reflecting a trend towards cultural engagement [4]

Core Insights - The report by Fliggy indicates a 14.6% year-on-year increase in average spending per traveler during the National Day and Mid-Autumn Festival holiday [1] - The highest proportion of bookings comes from the "post-95" generation, highlighting a demographic shift in travel preferences [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation-related products and a 4.6% increase for accommodations, tours, and tickets [1] - The geographical reach of travelers has expanded significantly, covering over 180 countries and regions, marking a substantial increase compared to the previous year [1]

Core Insights - The average spending per traveler during the National Day and Mid-Autumn Festival holiday has increased by 14.6% compared to last year [1] - The highest proportion of bookings comes from travelers born after 1995 [1] - There is a noticeable trend of multi-destination travel, with an increase of 5% in average bookings for transportation-related products and a 4.6% increase for accommodations, tours, and tickets compared to last year [1] - The geographical reach of travelers has expanded significantly, covering over 180 countries and regions, marking a substantial growth from the previous year [1]

Core Insights - The average spending per traveler during the National Day and Mid-Autumn Festival holiday has increased by 14.6% compared to last year, with the post-95 generation (those born between 1995 and 1999) accounting for the highest proportion of bookings [1] - There is a noticeable trend of multi-destination travel, with an increase of 5% in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The travel interest is shifting from classic destinations to lesser-known locations, with significant growth in travel to third-tier cities domestically and smaller cities in East Asia, Southeast Asia, and Europe [1] Travel Trends - The number of travelers has expanded to over 180 countries and regions, showing a substantial increase from last year [1] - Popular domestic travel cities include Shanghai, Beijing, Hangzhou, and Guangzhou, while popular international destinations include Japan, Hong Kong, Thailand, and South Korea [1] - The post-05 generation (those born after 2005) is also beginning to travel independently, with a 61% increase in booking numbers compared to last year [1] Student Travel Behavior - University students are moving away from short, local trips to longer, more immersive travel experiences, with a 63% increase in overall flight bookings and a 110% increase in international flight bookings compared to last year [2] - The average spending per university student during the holiday has risen by 31% compared to the previous year [2]

Group 1 - The upcoming long holiday period during the Mid-Autumn Festival and National Day has significantly boosted the tourism market, with a notable increase in travel bookings driven by a "3 days off, 3 days on" strategy [1] - Travel bookings for this year's holiday are approximately 3.5 days ahead of last year, with substantial increases in reservations for flights, hotels, tickets, car rentals, and tour packages compared to previous years [1] - There is a growing trend for multi-destination travel, with an average increase of about 4.2% in transportation service bookings, particularly for high-speed rail and combined "flight + high-speed rail" trips, which saw a 7% increase [1] Group 2 - Popular travel destinations include major cities such as Beijing, Shanghai, and Chengdu, with some cities like Luzhou and Ma'anshan experiencing over threefold increases in hotel bookings compared to last year [2] - The scope of outbound travel has expanded to over 140 countries and regions, reflecting a significant increase from the previous year, alongside promotional activities offering discounts of up to 70% [2] - New travel trends include integrating cultural and sports events into travel plans, with searches for hotels and attractions near popular performance venues increasing by 150% [2] Group 3 - Family-oriented activities remain popular, with ticket bookings for theme parks and museums increasing by over 40%, while bookings for ancient town attractions have surged by over 120% compared to last year [3]

Group 1: Holiday Travel Trends - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" opportunity, with consumers able to take 3 days off and enjoy a total of 12 days off [1] - Travel bookings for this year's holidays have started approximately 3.5 days earlier than last year, with significant increases in bookings for flights, hotels, tickets, car rentals, and tour packages compared to previous years [1][2] - Over 60% of consumers plan to travel across provinces, and nearly 30% intend to travel abroad, with many opting for "staggered leave" to maximize their holiday time [2] Group 2: Booking Insights - In Shanghai, holiday travel bookings have increased by over 40% year-on-year, with average spending per customer rising by 5.2%, and car rental bookings up by 89% [2] - The trend of multi-destination travel is becoming more pronounced, with popular domestic travel cities including Beijing, Shanghai, and Chengdu, while cities like Luzhou and Ma'anshan are experiencing over threefold growth in hotel bookings compared to last year [3] Group 3: Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as searches for hotels and attractions near popular performance venues have surged by 1.5 times year-on-year [4] - Travel products are increasingly combining cultural and commercial elements, with events like the "2025 Longing District Autumn Cultural and Commercial Tourism Carnival" being developed to enhance travel experiences [4] Group 4: International Travel Growth - The long-distance outbound travel market is booming, with the top ten countries for international hotel bookings being Japan, Thailand, and South Korea, among others [5] - The mutual visa exemption policy between China and Russia is expected to significantly boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [5][6] Group 5: Demographic Insights - The 25-29 age group is emerging as the primary demographic for travel, with a notable increase in group travel among young professionals [6] - Lesser-known destinations are gaining popularity, with significant increases in search interest for places like Ostend in Belgium and Crete in Greece [6]

Group 1 - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" with a potential "3 days off, 12 days rest" scenario, leading to a peak in travel bookings [1] - Travel bookings for the Mid-Autumn and National Day holidays are approximately 3.5 days ahead of last year, with significant increases in various travel products including flights, hotels, tickets, car rentals, and tour packages [1] - Zhejiang's travel booking volume has increased by 52% compared to last year, with average spending per customer rising by 15% [2] Group 2 - Over 30% of workers are opting for "staggered leave" to extend their holiday time, with many planning cross-province and international trips [2] - Shanghai's travel bookings for the holiday have increased by over 40% year-on-year, with car rental bookings up by 89% [2] - Popular domestic travel destinations include Beijing, Shanghai, Hangzhou, and Chengdu, with some smaller cities experiencing over threefold growth in hotel bookings compared to last year [2] Group 3 - International hotel bookings have reached 2,852 cities, with Japan, Thailand, and South Korea being the top three destinations [3] - Russia is predicted to be a popular long-haul destination due to the mutual visa exemption policy, with significant increases in search and booking volumes for cities like Moscow and Saint Petersburg [3][4] - The trend of young professionals aged 25-29 being the primary demographic for travel is evident, with a notable rise in interest for lesser-known destinations [4]

Core Insights - The upcoming National Day holiday travel bookings are experiencing a significant surge, with popular train routes from Beijing to various cities already sold out [1][2] - Major travel platforms indicate that the peak booking day for the holiday is September 16, with Beijing leading in travel demand [1] - Overall, travel bookings for the Mid-Autumn and National Day holidays from Beijing have increased by over 50% year-on-year, with car rental bookings up by 181% and tour package bookings up by 93% [2] Group 1 - On September 30, train tickets from Beijing to Shijiazhuang, Zhengzhou, and Shenyang are sold out, highlighting Beijing's status as a top travel city [1] - The top ten cities for ticket sales on September 16 include Beijing, Chengdu, Chongqing, Xi'an, Zhengzhou, Nanjing, Changsha, Wuhan, Qingdao, and Shanghai [1] - The travel booking pace for this year's holiday is approximately 3.5 days earlier than last year, with significant increases in bookings across various travel products [1] Group 2 - The peak travel period is expected to be concentrated from September 29 to October 1 and again from October 7 to 8, with over 30% of holiday traffic anticipated during the first period [2] - The holiday arrangements for the dual celebration of National Day and Mid-Autumn Festival are expected to lead to a notable increase in family visits, which will coincide with tourism traffic [2] - High-speed train tickets for intercity travel in the Yangtze River Delta, Pearl River Delta, and major metropolitan areas are expected to be in high demand due to local travel and family visit needs [2]

Group 1: Tourism Market Trends - The tourism market is experiencing a significant increase in booking activity as the Mid-Autumn Festival and National Day holidays approach, with a notable rise in residents' willingness to travel, particularly for short trips and chartered tours, showing a doubling in booking volume year-on-year [1] - Multi-destination travel is becoming a prominent trend, with travelers increasingly opting to visit multiple cities during the holidays, leading to a 4.2% increase in average bookings for transportation services compared to last year [2] - The average price of domestic flights remains stable compared to the same period last year, with higher prices at the beginning and end of the holiday period, while the middle sees lower prices [3] Group 2: Outbound Travel Growth - The outbound travel market is witnessing a resurgence, driven by factors such as the recovery of flight schedules, expansion of destinations, and easier visa processes, with a 75% increase in the number of outbound travel products and a 130% increase in travelers compared to last year [4] - There is a structural upgrade in outbound travel demand, with younger travelers shifting their preferences towards emerging and diverse destinations, as evidenced by a doubling in search interest for outbound travel during the "Golden Week" [4][5] - The trend towards smaller group sizes in travel is becoming more pronounced, with team sizes decreasing from 30 to 12-16, and even smaller groups for short domestic trips, enhancing the overall travel experience [6]

Core Insights - The travel booking pace for the upcoming Mid-Autumn Festival and National Day holiday has advanced by approximately 3.5 days compared to last year, driven by "leave-packing" strategies [1] - Overall travel product bookings, including flights, hotels, tickets, car rentals, and tour packages, have significantly surpassed last year's figures [1] Booking Trends - In Beijing, travel bookings for the holiday have increased by over 50% year-on-year, with car rental bookings up by 181% and tour package bookings up by 93% [1] - There is a noticeable trend towards multi-destination travel, with more tourists aiming to visit multiple cities during the extended holiday [1] Transportation Services - The average booking volume for transportation services, including flights and train tickets, has risen by approximately 4.2% compared to last year, with further upward momentum expected [1] - The characteristics of multi-destination travel are particularly evident in high-speed rail and combined "flight + high-speed rail" bookings, which have seen a 7% increase in average booking volume year-on-year [1]