Core Insights - The domestic tourism market in China experienced a strong start during the 2026 New Year holiday, with significant growth in travel orders, particularly in Shanxi Province, which saw a 100% year-on-year increase in overall tourism orders on New Year's Day [1] - Young travelers, particularly those born after 2000, dominated the travel demographic, accounting for 39% of the total, reflecting a shift towards cultural and immersive travel experiences [2] - Shanxi's tourism offerings, including historical sites and cultural experiences, are increasingly appealing to both domestic and international tourists, with a notable increase in inbound tourism bookings [5] Domestic Tourism Growth - Shanxi Province's tourism orders on New Year's Day doubled compared to the previous year, with Taiyuan, the provincial capital, seeing a 57% increase in orders [1] - The number of travel bookings in Shanxi during the holiday surged by approximately 400%, with significant increases in car rentals and tour packages [1] - Popular tourist attractions in Shanxi included the Yungang Grottoes and the Jin Temple Museum, showcasing the province's rich cultural heritage [3] Young Travelers and Cultural Experiences - The trend among young travelers is shifting from mere sightseeing to engaging with historical and cultural sites, with a focus on experiences that nourish the soul [2] - The demand for intangible cultural heritage tourism increased by 85% during the holiday, indicating a strong interest in cultural experiences [2] - Shanxi's offerings, such as immersive performances and workshops, are designed to enhance visitor engagement and understanding of the region's history [4] Popular Attractions and Cultural Depth - The top five tourist attractions in Shanxi during the holiday were Yungang Grottoes, Jin Temple Museum, Hukou Waterfall, Pingyao Ancient City, and the Wooden Pagoda in Yingxian, highlighting the province's diverse cultural and natural assets [3] - The province is leveraging its unique cultural resources to create a "walking classroom" for Chinese civilization, promoting deeper understanding and longer stays among tourists [4] Inbound Tourism and International Interest - Inbound tourism in Shanxi showed positive signs, with a 110% increase in ticket bookings for international visitors during the New Year holiday [5] - Shanxi's status as a UNESCO World Heritage site attracts international tourists, particularly from Malaysia, Thailand, Singapore, and South Korea, who are interested in the region's historical heritage [5] Outbound Tourism Trends - The flexible holiday schedule during the New Year led to a significant increase in outbound tourism, with bookings for long-distance trips rising sharply [6] - Shanxi travelers' outbound bookings increased by 140%, with a notable rise in demand for car rentals and package tours [6] - Popular outbound destinations included Australia and various unique locations, reflecting a growing interest in diverse travel experiences among younger demographics [6]

另据美团旅行数据显示，元旦假期，该平台上海景区门票预订量同比增长220%。上海迪士尼度假区、 上海欢乐谷、上海海昌海洋公园、上海野生动物园、豫园等为门票预订量前五的景区。异地游客构成 上，江苏、浙江、广东、北京、山东等地的游客占比最高。 这个假期，消费者的出游意愿与消费能力同步攀升，假日市场涌动着蓬勃的消费活力。飞猪平台数据显 示，2026年元旦假期，该平台上海租车预订量同比增长约5倍，门票预订量同比增长约4倍，线路游预订 量同比增长超3倍。上海游客的出境游预订量同比翻倍增长。 上海影视乐园内的2026年元旦假期特色活动 ◎记者 宋薇萍 三天接待游客682.03万人次，实现全要素旅游消费总额122.71亿元，宾馆旅馆平均客房出租率为 70%……2026年元旦假期，上海文旅消费市场迎来"开门红"。伴随着"域见上海——第一届旅游攻略超 级大赛"的启动，130余个元旦迎新主题文旅活动来袭，融合景区（点）、酒店和乡村民宿的旅游产品 120余项，广大市民游客的出行热情被充分点燃。 "长风海洋世界一直是我的'童年记忆'，今年元旦假期和家人故地重游，完全是被一只企鹅吸引。"上海 市民王女士激动地向上海证券报记者分享她在上海 ...

来源：北京日报客户端 从元旦假期去哪儿平台的酒店预订量来看，最热门的城市是广州、北京、上海。元旦期间，北京最受低 龄亲子游游客青睐，是12岁以下、30岁至40岁游客的首选目的地，既避开了寒暑假高峰期，又能体验老 北京的新年气氛。 这个元旦假期，消费者出游意愿与消费力双双提升。据飞猪数据，上海、北京、广州、杭州、深圳、成 都、南京、重庆、西安、武汉等传统一线及新一线城市，凭借交通枢纽优势和丰富的文旅供给，依旧是 元旦国内游目的地顶流。其中，北京租车预订量同比增长约3倍，定制游预订量同比增长5倍，线路游预 订量同比增长2倍。 图片来源：视觉中国 转自：北京日报客户端 2026元旦小长假，全国文旅市场火热开局。多家平台1月3日发布的数据显示，多地迎来客流高峰，夜经 济爆火，北京上榜热门旅游目的地。 美团旅行数据显示，元旦期间前十名热门旅行目的地为南京、成都、北京、西安、广州、重庆、上海、 深圳、哈尔滨、武汉。元旦当天，"灯会"搜索热度明显上涨，其中，成都千灯会、天津水西公园灯会等 搜索量增长近两倍。 ...

本报讯 首席记者李思凡报道 "请3休8"带旺元旦游。12月19日，飞猪发布的数据显示，2026年元旦假 期，云南的定制游、线路游商品和接送机/站预订量同比均大幅增长。 飞猪数据显示，元旦假期，游客对个性化体验与跨年仪式感的追求不断提升，极光旅行、宠物随行等特 色体验类旅游玩法热度同比增长200%，包括跨年演出、烟花秀、灯光秀等跨年游玩法的搜索热度同比 上涨58%。 出境游方面，2026年元旦假期的出境游商品预订量大幅超过2025年元旦假期，尤其是落地自驾玩法火 爆，飞猪平台的国际租车预订量同比增长超200%。目的地选择上，"4小时飞行圈"内的韩国和东南亚国 家依然领跑出境游热门目的地榜单，美国、澳大利亚也跻身热门目的地前十；阿根廷、尼泊尔、沙特阿 拉伯、葡萄牙、匈牙利等目的地增速迅猛，预订量同比增长均超4倍。 截至目前，云南元旦假期的定制游商品预订量同比增长约300%，线路游商品预订量同比增长约400%， 接送机/站预订量同比增长超170%。昆明、西双版纳、丽江、大理、保山排名热门州（市）前5位，红 河、普洱、文山旅游订单量增速最快。 元旦假期，游客到昆明将能体验好玩的观鸥季活动。漫步滇池草海开合浮桥，从滇池 ...

12月19日，飞猪发布的《2026元旦假期出游风向标》显示，在"请3休8"拼假攻略的强力带动下，消费者 出游意愿高涨，旅游市场呈现出"玩得好、玩得多"的特征。截至目前，元旦假期客单价同比去年增长 10%，人均购买件数同比去年增长9%。出境游延续了2025年暑期、"十一"假期的火热势头，商品预订 量已大幅超去年元旦假期全程。 作者：聂芳芳 责编：金馨鑫 从客群结构来看，"新秀扩容、主力提质"的趋势尤为明显。飞猪数据显示，2005年后出生的05后预订人 次增速最快，同比去年激增130%，彰显出年轻客群强劲的增长潜力。而1990年至1999年出生的90后则 是元旦出游的绝对主力，预订人次占比达4成，且下单商品均价同比去年提升17%，这表明该年龄段游 客对高品质服务与体验的支付意愿更强，"悦己型"消费特征愈发显著。 玩法上，游客对个性化体验与跨年仪式感的追求不断提升。今年元旦的跨年氛围愈发浓厚，包括跨年演 出、烟花秀、灯光秀等"跨年游"相关玩法的搜索热度同比上涨了58%。 数据显示，今年元旦假期，吉林省的冰雪商品预订量同比去年增长1倍，包车游预订量同比去年增长2 倍，线路游预订量同比去年增长1.8倍。吉林省凭借雪质好 ...

人民财讯12月18日电，12月18日，飞猪发布的《2025年入出境游趋势报告》显示，2025年出境游继续保 持高质量增长，包括线路游、当地玩乐、景区门票、出境邮轮等商品订单量同比双位数增长，人均购买 件数在去年的基础上有所增加；入境游迎来爆发，海外用户入境机票订单量同比去年增长超1倍，其中 以上海为目的地的机票预订增长接近6倍。 ...

Group 1: Travel Trends - The total cross-regional movement of people during the 2025 National Day and Mid-Autumn Festival holiday is projected to reach 2.433 billion, with an average of 304 million per day, marking a 6.3% year-on-year increase compared to 2024, setting a historical record [1] - Domestic travel during the 8-day holiday reached 888 million trips, an increase of 123 million trips compared to the 7-day holiday in 2024, with total spending amounting to 809 billion yuan, up by 108.2 billion yuan [1] - Tourists are increasingly exploring more diverse destinations, with travel interest shifting from classic to niche locations, as evidenced by significant growth in orders from third-tier cities and smaller cities in East Asia, Southeast Asia, and Europe [1] Group 2: Consumer Behavior - The average booking volume for transportation and accommodation increased by 5% and 4.6% respectively, while the average spending per trip rose by 14.6% during the holiday [2] - Popular domestic travel cities included Shanghai, Beijing, and Guangzhou, while international destinations favored by travelers included Japan, Hong Kong, and Thailand [2] - The rise of local food experiences has become a key aspect of deep tourism, with a 50% increase in tourists engaging in extended stays for immersive experiences compared to 2024 [3] Group 3: Experience Consumption - Experience-based consumption has become mainstream, with significant growth in orders for ancient towns and cities, as well as for zoos and water parks, with increases of 299%, 196%, and 152% respectively [4] - Traditional cultural experiences, such as glassmaking and pottery, have seen substantial order growth, with increases of 270% and 206% respectively, indicating a strong interest in intangible cultural heritage [4] - The popularity of ancient-style makeup among young tourists has surged, with a 111% increase in related orders, reflecting a trend towards cultural engagement [4]

Core Insights - The report by Fliggy indicates a 14.6% year-on-year increase in average spending per traveler during the National Day and Mid-Autumn Festival holiday [1] - The highest proportion of bookings comes from the "post-95" generation, highlighting a demographic shift in travel preferences [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation-related products and a 4.6% increase for accommodations, tours, and tickets [1] - The geographical reach of travelers has expanded significantly, covering over 180 countries and regions, marking a substantial increase compared to the previous year [1]

Core Insights - The average spending per traveler during the National Day and Mid-Autumn Festival holiday has increased by 14.6% compared to last year [1] - The highest proportion of bookings comes from travelers born after 1995 [1] - There is a noticeable trend of multi-destination travel, with an increase of 5% in average bookings for transportation-related products and a 4.6% increase for accommodations, tours, and tickets compared to last year [1] - The geographical reach of travelers has expanded significantly, covering over 180 countries and regions, marking a substantial growth from the previous year [1]

Core Insights - The average spending per traveler during the National Day and Mid-Autumn Festival holiday has increased by 14.6% compared to last year, with the post-95 generation (those born between 1995 and 1999) accounting for the highest proportion of bookings [1] - There is a noticeable trend of multi-destination travel, with an increase of 5% in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The travel interest is shifting from classic destinations to lesser-known locations, with significant growth in travel to third-tier cities domestically and smaller cities in East Asia, Southeast Asia, and Europe [1] Travel Trends - The number of travelers has expanded to over 180 countries and regions, showing a substantial increase from last year [1] - Popular domestic travel cities include Shanghai, Beijing, Hangzhou, and Guangzhou, while popular international destinations include Japan, Hong Kong, Thailand, and South Korea [1] - The post-05 generation (those born after 2005) is also beginning to travel independently, with a 61% increase in booking numbers compared to last year [1] Student Travel Behavior - University students are moving away from short, local trips to longer, more immersive travel experiences, with a 63% increase in overall flight bookings and a 110% increase in international flight bookings compared to last year [2] - The average spending per university student during the holiday has risen by 31% compared to the previous year [2]