Core Insights - The "Er Jiu" consumption promotion season in Liaoning province has commenced, focusing on winter consumption activities such as bathing and hot springs, running until January 7, 2026 [1] - The initiative aims to enhance consumer engagement and satisfaction through various promotional activities and discounts at participating locations [2] Group 1: Promotional Activities - The promotion includes 15 participating locations across the province, such as Shenyang, Dalian, and Anshan, offering tailored discounts and activities [1] - Notable discounts include a ticket to the ice and snow carnival for 2.99 yuan, a hot drink at 2.99 yuan instead of 9.9 yuan, and a barbecue meal reduced from 180 yuan to 99.9 yuan [1] Group 2: Consumer Engagement - The provincial commerce department emphasizes consumer interaction by providing benefits through "Yunshanfu" QR code scanning at participating locations [2] - Previous promotional activities included a lottery with prizes such as home appliances and event tickets to enhance consumer participation [2]

Core Viewpoint - The "Ninety Consumption Season" in Liaoning has entered its second phase, focusing on winter activities such as bathing, hot springs, and dining to stimulate consumer spending [1]. Group 1: Event Overview - The "Ninety Consumption Season" runs from now until January 7, 2026, featuring discounts and promotions from various key merchants across the province [1]. - Participating locations include 15 establishments such as Shenyang Qinghe Peninsula, Dalian Lushun Kaishi Hot Spring Resort, and Anshan Tanggangzi Hot Spring, among others [1]. Group 2: Consumer Engagement and Discounts - Consumers are experiencing more favorable pricing, with examples including a ticket to the Ice and Snow Carnival for 2.99 yuan and a special barbecue meal reduced from 180 yuan to 99.9 yuan [2]. - Interactive elements are emphasized, with consumers able to scan QR codes for discounts and participate in lottery activities, enhancing the overall experience [3]. Group 3: Lifestyle and Cultural Significance - The event promotes a lifestyle where bathing is not just about cleanliness but also a cultural attitude, encouraging people to enjoy the winter season actively [3].