Core Insights - The article highlights the growing popularity and diversity of the bathing and hot spring industry in Northeast China, particularly in Shenyang and Dalian, as a response to winter tourism and consumer demand for unique experiences [3][4][5]. Group 1: Industry Overview - The bathing industry in Shenyang has over 1,300 operating entities, with 52 enterprises exceeding 5,000 square meters, showcasing a significant scale and variety in services [4]. - The "bathing+" model integrates various sectors such as dining, accommodation, wellness, entertainment, and business, catering to a wide range of consumer demographics from children to business professionals [4][6]. Group 2: Consumer Experience - Shenyang's bathing culture is characterized by family-friendly facilities and services, making it a popular destination for leisure and relaxation, with visitors expressing a desire to return for more experiences [4][5]. - Dalian offers a unique winter experience with its hot springs, allowing visitors to enjoy the contrast of warm baths while viewing the sea, enhancing the appeal of winter tourism [5][6]. Group 3: Health and Wellness - The Tanggangzi hot spring in Anshan is noted for its therapeutic mud treatments, which are popular among visitors seeking relief from chronic conditions, indicating a trend towards health-focused tourism [7][8]. - The hot spring water in Tanggangzi is described as medical-grade, with an average temperature of 72°C, highlighting its therapeutic benefits [8].

Core Insights - The "Er Jiu" consumption promotion season in Liaoning province has commenced, focusing on winter consumption activities such as bathing and hot springs, running until January 7, 2026 [1] - The initiative aims to enhance consumer engagement and satisfaction through various promotional activities and discounts at participating locations [2] Group 1: Promotional Activities - The promotion includes 15 participating locations across the province, such as Shenyang, Dalian, and Anshan, offering tailored discounts and activities [1] - Notable discounts include a ticket to the ice and snow carnival for 2.99 yuan, a hot drink at 2.99 yuan instead of 9.9 yuan, and a barbecue meal reduced from 180 yuan to 99.9 yuan [1] Group 2: Consumer Engagement - The provincial commerce department emphasizes consumer interaction by providing benefits through "Yunshanfu" QR code scanning at participating locations [2] - Previous promotional activities included a lottery with prizes such as home appliances and event tickets to enhance consumer participation [2]

Core Viewpoint - The "Ninety Consumption Season" in Liaoning has entered its second phase, focusing on winter activities such as bathing, hot springs, and dining to stimulate consumer spending [1]. Group 1: Event Overview - The "Ninety Consumption Season" runs from now until January 7, 2026, featuring discounts and promotions from various key merchants across the province [1]. - Participating locations include 15 establishments such as Shenyang Qinghe Peninsula, Dalian Lushun Kaishi Hot Spring Resort, and Anshan Tanggangzi Hot Spring, among others [1]. Group 2: Consumer Engagement and Discounts - Consumers are experiencing more favorable pricing, with examples including a ticket to the Ice and Snow Carnival for 2.99 yuan and a special barbecue meal reduced from 180 yuan to 99.9 yuan [2]. - Interactive elements are emphasized, with consumers able to scan QR codes for discounts and participate in lottery activities, enhancing the overall experience [3]. Group 3: Lifestyle and Cultural Significance - The event promotes a lifestyle where bathing is not just about cleanliness but also a cultural attitude, encouraging people to enjoy the winter season actively [3].

Group 1 - The 15th National Games, the 12th National Paralympic Games, and the 9th Special Olympics will be held in the Guangdong-Hong Kong-Macao Greater Bay Area, with various associations advocating for high-quality services to enhance the experience for visitors [1][3] - The Guangdong Provincial Tour Guide Association emphasizes the importance of adhering to service standards and legal regulations, aiming to provide a comprehensive service experience while resisting negative practices such as forced shopping and itinerary changes [3][5] - The associations are focused on creating a "sports + culture + tourism" event, promoting local attractions and culinary experiences that align with the National Games, thereby enhancing consumer engagement and satisfaction [3][9] Group 2 - The Guangdong Provincial Scenic Area Association calls for the upgrade of smart services and the optimization of visitor entry processes to improve convenience and comfort for tourists [7] - The association encourages the development of integrated tourism products that combine event viewing with cultural experiences, enhancing the overall visitor experience through immersive activities [7] - The Guangdong Provincial Hotel Association proposes special discounts and packages for visitors during major events, aiming to attract more tourists and enhance their stay experience [9][11] Group 3 - The Guangdong Provincial Tourism Association advocates for improved collaboration among travel agencies in the Greater Bay Area to develop cross-border tourism routes, enhancing regional tourism competitiveness [9] - The associations emphasize the need for accessible facilities and services to cater to special groups, ensuring that all visitors can enjoy the cultural and tourism offerings during the National Games [11] - The focus on enhancing service quality and infrastructure aims to create a welcoming environment for all tourists, contributing to the overall success of the events [11]