Core Points - The 2025-2026 Harbin Ice and Snow Season officially starts on November 7, featuring ten upgraded tourism routes including fantasy ice and snow, alpine skiing, and cold spring experiences [1] - Over 200 unique ice and snow cultural activities and nearly 200 cultural performances will be held to enhance visitor experiences [1] - The "National Benefit Purchase" campaign will offer discounts and promotions in major shopping malls and supermarkets to attract shoppers [3] Tourism Development - Harbin has improved infrastructure for ice and snow tourism, upgrading 26 tourist centers and launching 10 direct bus routes to popular scenic spots for easier access [3] - The city is preparing for a busy season as hotels and attractions gear up to welcome tourists [4] - Merchants in the renowned Zhonghua Baroque Historical and Cultural Street are initiating pre-season activities to enhance visitor experiences [6] Business Readiness - Merchants have invested in two snow-making machines to provide year-round snow activities for visitors [7] - The Zhonghua Baroque Street successfully attracted 714,000 visitors during the National Day and Mid-Autumn Festival holiday, marking over 100% year-on-year growth [9] - Hotels are upgrading rooms to offer guests views of the Songhua River in anticipation of the tourism peak [12]