Core Points - The 2025-2026 Harbin Ice and Snow Season officially starts on November 7, featuring ten upgraded tourism routes including fantasy ice and snow, alpine skiing, and cold spring experiences [1] - Over 200 unique ice and snow cultural activities and nearly 200 cultural performances will be held to enhance visitor experiences [1] - The "National Benefit Purchase" campaign will offer discounts and promotions in major shopping malls and supermarkets to attract shoppers [3] Tourism Development - Harbin has improved infrastructure for ice and snow tourism, upgrading 26 tourist centers and launching 10 direct bus routes to popular scenic spots for easier access [3] - The city is preparing for a busy season as hotels and attractions gear up to welcome tourists [4] - Merchants in the renowned Zhonghua Baroque Historical and Cultural Street are initiating pre-season activities to enhance visitor experiences [6] Business Readiness - Merchants have invested in two snow-making machines to provide year-round snow activities for visitors [7] - The Zhonghua Baroque Street successfully attracted 714,000 visitors during the National Day and Mid-Autumn Festival holiday, marking over 100% year-on-year growth [9] - Hotels are upgrading rooms to offer guests views of the Songhua River in anticipation of the tourism peak [12]

Core Points - The Harbin municipal government announced the launch of the 2025-2026 winter ice and snow season, featuring ten themed tourism routes and over 200 cultural activities [1][3] - The winter season will include major events such as the 6th Harbin Ice Festival and the 42nd Harbin International Ice and Snow Festival, along with various cultural and artistic performances [3][4] Group 1: Tourism Development - Harbin has introduced ten themed ice and snow tourism routes, including fantasy ice and snow, alpine skiing, and European-style experiences [3] - The city aims to enhance the quality of ice and snow tourism attractions and improve public services related to tourism [1][6] Group 2: Major Events and Activities - The winter season will host over 20 large-scale events, including the World Tourism Economic Forum and the 26th Annual Meeting of the Aibuli China Entrepreneurs Forum [3][4] - Cultural activities will include a photography and short video competition, a collective wedding ceremony, and the 12th Harbin International Fashion Week [4][5] Group 3: Infrastructure and Services - Harbin is implementing a "100-day action" plan to improve winter tourism services, focusing on enhancing visitor comfort and safety [6] - Upgrades will include better public service facilities such as tourist centers, parking lots, and warming stations, as well as improved transportation services [6]