Core Insights - The article highlights the robust growth of the ice and snow economy in Jilin Province, driven by favorable government policies and increasing consumer engagement in winter sports and tourism [4][7][12]. Group 1: Economic Impact - Jilin Province's ice and snow tourism has seen a significant increase, with OTA tourist numbers rising by 164.2% and consumption amount increasing by 204.5% compared to the previous year [7]. - The province welcomed 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan [8]. - The issuance of 1 billion yuan in ice and snow consumption vouchers has been pivotal in attracting visitors to various winter sports venues and scenic spots [8]. Group 2: Policy Support - The strategic guidance from the State Council's 2024 policy aims to develop the ice and snow economy by promoting a comprehensive industry chain that includes sports, culture, equipment, and tourism [7]. - Jilin's government has implemented a three-pronged policy approach, including ice and snow consumption vouchers, direct transport services, and incentives for attracting tourists [8]. Group 3: Visitor Experience - The province's winter tourism offerings have been enhanced by cultural events, with 29 museums extending their hours and hosting 89 special activities, leading to significant increases in visitor numbers and revenue [12]. - The integration of cultural experiences into ice and snow tourism has added depth to visitor engagement, with notable increases in attendance at various cultural sites [12]. Group 4: Infrastructure Development - Jilin has established a comprehensive transportation network to support tourism, including 32 direct ice and snow tourism routes and 388 customized transport lines, ensuring seamless connectivity for visitors [12]. - The province aims to host over 180 million ice and snow tourists and achieve a tourism revenue exceeding 330 billion yuan in the new snow season [12].

Core Insights - The article highlights the transformation of Zhangjiakou's Chongli district into a vibrant winter tourism destination, attracting over 800,000 visitors since the start of the 2025-2026 snow season, leveraging "new gameplay, new business formats, and new services" to convert "cold resources" into a "hot economy" [1] New Gameplay - Chongli has introduced diverse skiing experiences, including four new off-piste trails and adventure routes at Taiwu Ski Resort, catering to thrill-seekers [2] - Snow Ru Yi Ski Resort has expanded its offerings to 24 ski trails and launched a 3,000 square meter youth training center with six dedicated trails for ages 6 to 16, promoting a "skiing + research" package [2] - The region now provides comprehensive ice and snow activities for all ages and skill levels, with tailored services for both seasoned skiers and beginners [2][4] New Business Formats - Chongli is innovating by integrating local agricultural products, such as using local bell peppers as coffee containers, enhancing the value of its agricultural output [5] - The area is fostering the integration of primary and tertiary industries, with new business formats like "ice and snow + folk customs," "ice and snow + picking," and "ice and snow + hot springs" emerging [5] - Various ski resorts are collaborating with local agricultural greenhouses to offer picking experiences, creating a seamless connection between skiing and agricultural activities [5] New Services - A new direct bus service from Beijing to Chongli has been launched, facilitating easy access for tourists carrying ski equipment [7] - Transportation services in Chongli have been upgraded to enhance connectivity, including a one-hour direct train from Beijing North Station to Taizicheng Station and new flight routes [7] - Ski resorts are implementing comprehensive service upgrades, including mobile app services for ticket purchases and equipment rentals, and "zero-lift" services to assist visitors with their gear [9]

Group 1 - The direct train service from Beijing to Zhangjiakou Chongli has officially commenced, providing a convenient transportation solution for skiing enthusiasts [1] - The direct train operates from Beijing Capital Airport, Daxing Airport, and Beijing South Station, with two specially planned routes connecting major ski resorts [3] - The buses are designed with larger storage space to accommodate ski equipment, enhancing convenience for travelers [5] Group 2 - In Jilin City, multiple ski resorts have opened for the new snow season, with local departments enhancing services to attract visitors [9] - Jilin City has launched customized transportation services, including dedicated shuttle buses from Changchun Airport to major ski resorts starting November 15 [9] - A fleet of 180 new energy ride-hailing vehicles has been deployed in Jilin City, equipped with specialized ski racks to facilitate the transport of ski gear [11] Group 3 - In Altay, Xinjiang, middle school students will enjoy their first "snow holiday" from December 1 to 5, potentially extending their break to nine days [14] - The "snow holiday" initiative encourages students to participate in various activities, promoting physical and mental well-being [14] - Local tourism departments in Altay are collaborating with ski resorts and hotels to offer discounts and benefits for students during the "snow holiday" [16]