北大湖滑雪度假区 "去吉林过年"，已成多个社交平台上的热门话题。 冰雪旺季，叠加"反向过年""旅游过年"的新趋势，吉林文旅迎来新的高峰期——只是，不同人眼中的吉林，各有自己的模样。有人是吉林冰雪的拥趸，有 人则冲着吉林春节期间花式活动，更有用户提到当地的各种服务让人印象深刻。 这个春节，为何吉林持续火爆？吉林做对了什么？这值得行业内外深度关注。 万峰通化滑雪度假区 数据只是一个结果。这个春节以及整个雪季，吉林到底做了什么？ 《酒管财经》认为，独一无二的冰雪资源，以及持续优化和新增的供给，是吉林热度居高不下的基本盘。 通俗地讲，就是用户能玩的地方、更好玩的地方更多了。 这里需要重提一个概念：吉林发力的冰雪经济，远非"滑雪"的刻板认知。 吉林喊您来这旮沓过年 一个既定事实是，这个春节，吉林的确很火爆。 在2026年春节和雪季，吉林预计接待冰雪游客1.8亿人次、冰雪旅游总收入3300亿元以上的年度目标。这两项指标均实现两位数增长。 中国旅行社协会联合途牛旅游网发布《2026春节旅游消费趋势报告》指出，年俗文化、冰雪旅游与避寒康养是热门的三大出游主题。而在冰雪旅游方面， 包括长春在内的冰雪旅游目的地在春节假期迎来出游 ...

Group 1 - The core viewpoint of the articles is that the Xinjiang Autonomous Region is planning to enhance cultural and tourism activities during the 2026 Spring Festival by integrating high-quality resources and offering a variety of events and benefits to create a festive atmosphere [1][2] - A total of 282 intangible cultural heritage display activities and 456 public cultural events will be organized across the region to meet the holiday demands of tourists [1] - Nine winter tourism routes will be developed, featuring innovative combinations such as "ice and snow + hot springs," "intangible heritage + research," and "folk customs + health care" [1] Group 2 - The region will implement comprehensive discount policies covering the entire tourism chain, including food, accommodation, transportation, and entertainment [2] - The fifth round of ice and snow consumption vouchers will be issued, with local tourism consumption vouchers exceeding 15 million yuan, ensuring dual-layer subsidies reach households [2] - In 2025, the region received a total of 323 million tourists, an increase of 8.03% from the previous year, with total spending reaching 370.09 billion yuan, reflecting the growing importance of the cultural tourism industry in promoting employment and inter-ethnic exchanges [2]

据吉林发布，在2026年吉林省"两会"新闻发布会（第一场）上，吉林省文化和旅游厅厅长孙光芝表示， 2025年，设立了总规模5亿元的冰雪经济基金，将冰雪消费券增加至1亿元。预计2025—2026年雪季，接 待国内游客人次、游客出游总花费均较上个雪季同比增长15%以上。新的一年，推动滑雪场、滑冰场、 度假区等对基础设施进行改造焕新，支持冰雪 新天地、肆季南河、松花江雪谷市集、 长白山云顶天宫 等冰雪项目优化升级。优化"冰雪假期"制度，推动成为带动更多人参与冰雪旅游、冰雪运动的"基因工 程"。打造吉林冰雪交响音乐季品牌，谋划创作大型演艺《冰雪之光》，推进冰雪主题文艺作品创作。 ...

央广网长春1月22日消息（记者舒震 郭明彤）千里冰封的吉林大地，冬季的魅力早已超越传统的滑雪滑冰。冰雪在此已成为独特的文化表达平台——千年的 冬捕习俗、凝结匠心的冰雕雪塑、被重新激活的非遗技艺，共同构筑起一场深入地域肌理的文化之旅。 从"绿水青山就是金山银山"到"冰天雪地也是金山银山"。吉林牢记嘱托，推动冰雪运动、冰雪文化、冰雪装备、冰雪旅游全产业链发展，先后出台《冰雪产 业高质量发展规划（2021-2035年）》等一系列政策文件，推动冰雪资源释放持续动能。数据显示，2024-2025雪季，通过银联投放的冰雪消费券核销3717.7 万元，直接带动冰雪消费1.3亿元，间接拉动相关产业消费超6.9亿元。 冰面下涌动的千年渔猎文明 1月18日，长春净月潭首届"潭鱼飞雁"冬捕活动的启幕为城市冰雪增添了文化厚度。"鱼把头"袁国明凭借祖传技艺精准选定捕鱼区，渔工们有序完成凿冰、 布网等作业。随着渔网收拢，数尾鲜鱼腾跃而出，"潭鱼跃冰"的场景生动演绎了渔猎文化的当代活力。 冬捕现场（央广网记者 张学龙 摄） 而在更广阔的吉林西部，查干湖的冬捕，藏着千年传承的仪式感。 伴随着"鱼把头"一声令下，数万条活鱼跃出水面，"冰湖腾鱼 ...

Core Insights - The article highlights the robust growth of the ice and snow economy in Jilin Province, driven by favorable government policies and increasing consumer engagement in winter sports and tourism [4][7][12]. Group 1: Economic Impact - Jilin Province's ice and snow tourism has seen a significant increase, with OTA tourist numbers rising by 164.2% and consumption amount increasing by 204.5% compared to the previous year [7]. - The province welcomed 8.11 million domestic tourists during the New Year holiday, generating a total expenditure of 9.1 billion yuan [8]. - The issuance of 1 billion yuan in ice and snow consumption vouchers has been pivotal in attracting visitors to various winter sports venues and scenic spots [8]. Group 2: Policy Support - The strategic guidance from the State Council's 2024 policy aims to develop the ice and snow economy by promoting a comprehensive industry chain that includes sports, culture, equipment, and tourism [7]. - Jilin's government has implemented a three-pronged policy approach, including ice and snow consumption vouchers, direct transport services, and incentives for attracting tourists [8]. Group 3: Visitor Experience - The province's winter tourism offerings have been enhanced by cultural events, with 29 museums extending their hours and hosting 89 special activities, leading to significant increases in visitor numbers and revenue [12]. - The integration of cultural experiences into ice and snow tourism has added depth to visitor engagement, with notable increases in attendance at various cultural sites [12]. Group 4: Infrastructure Development - Jilin has established a comprehensive transportation network to support tourism, including 32 direct ice and snow tourism routes and 388 customized transport lines, ensuring seamless connectivity for visitors [12]. - The province aims to host over 180 million ice and snow tourists and achieve a tourism revenue exceeding 330 billion yuan in the new snow season [12].

Core Insights - The cross-year consumption trend is on the rise, with various new experiences and activities being introduced across different regions, enhancing the "ceremonial consumption" aspect of the New Year celebrations [1][2][4] Group 1: New Consumption Trends - The integration of immersive experiences, such as the "Cloud Top Palace" snow sculpture and themed events, is attracting visitors and enhancing the sense of occasion during the New Year [2][4] - In Shanghai, a variety of activities including fireworks, music performances, and themed markets are planned to create a festive atmosphere for families and friends [2][3] Group 2: Regional Highlights - In Jilin, the tourism sector is leveraging its winter resources with events like snow tours and night skiing, supported by a 100 million yuan ice and snow consumption voucher initiative [4][6] - The popularity of hot spring experiences is also rising, with many consumers seeking relaxation and wellness options during the winter season [5][6] Group 3: Consumer Preferences - There is a noticeable shift from sightseeing to experiential consumption, with consumers increasingly valuing personalized and emotionally fulfilling experiences [7][8] - The demand for diverse and high-quality experiences is prompting destinations to innovate and enhance their offerings, including cultural integration and improved service quality [7][8]

Core Insights - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, allowing students to engage in various activities beyond the classroom [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice and snow holiday, providing students with free access to skiing and A-level tourist attractions, along with discounts for accompanying parents [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight frequencies, with over 110 temporary trains added and a 25% increase in passenger numbers [4][5] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice and snow holidays have significantly boosted consumption, with ticket bookings from Urumqi and Altay increasing by 45% and 48% respectively, and over 20,000 visitors on the first day of the holiday [6] - In Jilin, major ski resorts reported over 50,000 visitors on the first day, with family participation driving the demand [6] Group 4: Long-term Development - The initiative is seen as a long-term project to promote ice and snow activities, with suggestions for building local ice parks and enhancing coach training [7] - The ice and snow economy is positioned as a consumer-centric model, responding to national policies and addressing time constraints for families [7]

Core Viewpoint - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, providing students with unique experiences while addressing the challenge of parents working during school breaks [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and various cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice holiday, providing students with free access to skiing and A-level tourist attractions, along with a budget of 100 million yuan in consumption vouchers [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight schedules to accommodate travel needs [4] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice holiday has stimulated significant consumer activity, with ticket bookings and visitor numbers increasing dramatically, indicating a successful model for winter consumption [6] - In Jilin, key ski resorts reported over 50,000 visitors on the first day of the holiday, with family participation driving the demand [6] Group 4: Long-term Development - Experts suggest that the ice holiday initiative should be expanded and supported by local governments to build more accessible ice and snow facilities, ensuring safety and enhancing the overall experience [7]

Core Viewpoint - The 2025 Wuhan Public Ice and Snow Season aims to enhance urban vitality and promote consumption through a comprehensive winter sports carnival, running from December 20, 2025, to February 23, 2026, featuring various events and activities [5][7]. Group 1: Event Overview - The theme for the 2025 Wuhan Public Ice and Snow Season is "Seeking Plum Blossoms in the Snow: Ice and Snow Competition with Passion" [5]. - The main venue will be at Wuhan Ganlu Mountain Cultural and Creative City, with additional venues across 7 ice rinks and 4 ski resorts, as well as key commercial areas and scenic spots [5]. - The opening ceremony on December 21, 2025, will feature a grand ice and snow carnival with four main areas: competitive events, public experiences, industry exhibitions, and cultural tourism food [5]. Group 2: Activities and Promotions - The event will include a series of promotional activities designed to boost consumption, featuring 9 premium sports tourism routes that integrate professional ski resorts with major attractions in Wuhan [6]. - A total of 150 million yuan in ice and snow consumption vouchers will be distributed to promote youth training and new sports tourism products [6]. - The event will host seven major competitions, including the National Ski Open and Urban Ice Hockey League, along with four fun ice and snow activities [6][9]. Group 3: Strategic Importance - The 2025 Wuhan Public Ice and Snow Season is positioned as a key initiative to support the national goal of engaging 300 million people in winter sports and to enhance Wuhan's status as a national central city [7]. - It aims to strengthen the city's seasonal event branding, contributing to the overall urban influence and vitality [7].

Core Viewpoint - The event "Enjoy Longjiang · Shop in Jixi and 2025 Provincial Winter Consumption Promotion Activity" aims to invigorate the consumption market in Heilongjiang Province and create integrated consumption scenarios combining commerce, culture, tourism, and sports [1] Group 1 - The event focuses on "ice and snow + consumption," creating a composite consumption scene that includes markets, food tasting, and ice and snow activities to enhance winter consumption quality and expansion [3] - Special exhibition areas featuring Longjiang time-honored brands and green organic products were set up, showcasing over a hundred local quality products to attract citizens and tourists [3] - To lower consumption costs and boost consumer confidence, the event collaborates with platforms like Meituan and UnionPay to distribute ice and snow consumption vouchers and tourism subsidies across various sectors including dining, retail, culture, tourism, and accommodation [3] Group 2 - Jixi City, as a key part of the provincial winter consumption promotion, utilizes ice and snow as a medium and consumption as a link to continuously optimize policy support and the consumption environment, thereby unleashing winter consumption potential [5] - This initiative injects new momentum into the development of the ice and snow economy in Longjiang and signifies a steady upgrade in the structure of the provincial consumption market towards a higher level of integrated development [5]