上海市民顾俊和好友计划带着孩子前往位于宝山区的上海国际邮轮旅游度假区观看跨年烟花秀。12月31 日晚，这里将轮番上演滨江音乐"快闪"、国风华服走秀、二次元主题集市、烟花秀等活动。 顾俊一行早早预订了毗邻邮轮港、在跨年夜"一房难求"的酒店，并计划在新年第一天漫步吴淞炮台湾湿 地森林公园，到上海玻璃博物馆体验手工制作，再去宝山区"网红"海鲜面馆就餐。 "欣赏自然风光、亲手制作玻璃制品作为新年伴手礼、品尝期待已久的美食，新年第一天就要安排得有 滋有味。"顾俊说。 新年将至，跨年消费热度持续攀升。邮轮港畔的跨年烟花秀、科技感十足的冰雪秘境、暖意融融的竹海 温泉之旅……记者在上海、吉林、湖南等地走访看到，跨年消费场景持续焕新，承载美好期许的"仪式 感消费"悄然升温，催生诸多消费新亮点。 从"看景"到"入景" 跨年仪式感满满 夜幕降临，长白山麓的夜色被灯火与欢呼声点亮。来自辽宁的"95后"游客李然举着相机连拍，镜头里既 有雪雕光影的璀璨，也有她与"青铜门"的创意合影。 "青铜门"是《盗墓笔记》中的经典场景。2025-2026雪季，长白山景区以冰雪雕塑还原小说中多个标志 性点位，其中最"出圈"的当属全新升级的"云顶天宫"雪 ...

Core Insights - The introduction of "ice and snow holidays" in northern provinces of China aims to enhance winter cultural and tourism consumption, allowing students to engage in various activities beyond the classroom [1] Group 1: Holiday Features - In Xinjiang, students enjoy a 9-day snow holiday, with free skiing lessons and cultural activities available, attracting significant participation [2] - Jilin province offers a 5-day ice and snow holiday, providing students with free access to skiing and A-level tourist attractions, along with discounts for accompanying parents [3] Group 2: Supporting Services - Xinjiang has implemented multiple policies to enhance the holiday experience, including increased train services and flight frequencies, with over 110 temporary trains added and a 25% increase in passenger numbers [4][5] - Jilin's cultural and tourism department encourages flexible holiday arrangements for working parents, promoting local cultural activities for children [5] Group 3: Economic Impact - The ice and snow holidays have significantly boosted consumption, with ticket bookings from Urumqi and Altay increasing by 45% and 48% respectively, and over 20,000 visitors on the first day of the holiday [6] - In Jilin, major ski resorts reported over 50,000 visitors on the first day, with family participation driving the demand [6] Group 4: Long-term Development - The initiative is seen as a long-term project to promote ice and snow activities, with suggestions for building local ice parks and enhancing coach training [7] - The ice and snow economy is positioned as a consumer-centric model, responding to national policies and addressing time constraints for families [7]

继今年年初多地推行中小学春秋假后，年末，北方部分省份推出"冰雪假"，它不仅让学生们从课堂走向 雪场、博物馆和剧院，更以全新的假期模式激发冬日文旅消费潜力。各地在假期安排上有什么特点，如 何解决"孩子放假、家长上班"的现实矛盾，如何延长文旅消费链条？记者在新疆和吉林两地进行了采 访。 活动多创意新 进入12月，新疆乌鲁木齐市、阿勒泰地区两地的中小学生迎来了首个雪假，加上前后两个周末，假期长 达9天。 "我喜欢滑雪，放假后家人就能带我来滑雪，真是太好了。"乌鲁木齐一年级学生侯思行说。在新疆丝绸 之路山地度假区，为了保障前来滑雪的学生能有更好的体验，滑雪学校在雪假期间针对零基础的学生每 天开设2场免费公益滑雪教学，并专门调配滑雪教练服务前来打卡的中小学生滑雪爱好者。 除了滑雪，孩子们的文化活动也丰富多彩。乌鲁木齐文化中心大剧院、音乐厅接连上演魔术剧、舞剧、 话剧等作品，京剧院推出学生专场演出；乌鲁木齐市博物馆推出的"雪假博物趣"系列主题活动日均接待 量突破6000人次。阿勒泰地区图书馆开展"书香研学+冰雪探秘"专属活动，人类滑雪起源地博物馆等研 学线路持续升温，成为亲子家庭及学生群体的出行首选。 特色演出、历史展览 ...

Core Viewpoint - The 2025 Wuhan Public Ice and Snow Season aims to enhance urban vitality and promote consumption through a comprehensive winter sports carnival, running from December 20, 2025, to February 23, 2026, featuring various events and activities [5][7]. Group 1: Event Overview - The theme for the 2025 Wuhan Public Ice and Snow Season is "Seeking Plum Blossoms in the Snow: Ice and Snow Competition with Passion" [5]. - The main venue will be at Wuhan Ganlu Mountain Cultural and Creative City, with additional venues across 7 ice rinks and 4 ski resorts, as well as key commercial areas and scenic spots [5]. - The opening ceremony on December 21, 2025, will feature a grand ice and snow carnival with four main areas: competitive events, public experiences, industry exhibitions, and cultural tourism food [5]. Group 2: Activities and Promotions - The event will include a series of promotional activities designed to boost consumption, featuring 9 premium sports tourism routes that integrate professional ski resorts with major attractions in Wuhan [6]. - A total of 150 million yuan in ice and snow consumption vouchers will be distributed to promote youth training and new sports tourism products [6]. - The event will host seven major competitions, including the National Ski Open and Urban Ice Hockey League, along with four fun ice and snow activities [6][9]. Group 3: Strategic Importance - The 2025 Wuhan Public Ice and Snow Season is positioned as a key initiative to support the national goal of engaging 300 million people in winter sports and to enhance Wuhan's status as a national central city [7]. - It aims to strengthen the city's seasonal event branding, contributing to the overall urban influence and vitality [7].

为进一步降低消费成本、提振消费信心，本次活动联合美团、银联等平台同步发放冰雪消费券、旅游专 享补贴，覆盖餐饮、零售、文旅、住宿等多领域，有效拉动市民和游客的消费热情。 12月6日，由黑龙江省商务厅和鸡西市人民政府共同主办、黑龙江省数字商务协会承办的"惠享龙江·畅 购鸡西暨2025全省冬季促消费活动"在鸡西市启动，旨在进一步激发全省消费市场活力，打造商文旅体 融合消费场景。 活动现场 本次活动以"冰雪+消费"为核心，通过打造集逛集市、品美食、游冰雪于一体的复合型消费场景，推动 冬季消费提质扩容。现场设立龙江老字号、绿色有机产品等特色展区及美食品鉴区，百余种本土优品集 中亮相，吸引大量市民和游客参与体验。 （图片和视频由省商务厅提供） 活动现场 作为全省冬季促消费活动的重要一环，鸡西市以冰雪为媒介、以消费为纽带，持续优化政策支持与消费 环境，释放冬季消费潜力。此举不仅为龙江冰雪经济发展注入新动能，也标志着全省消费市场结构正稳 步升级，迈向更高水平融合发展。 ...

当"冰天雪地"的旅游热度持续攀升，位于"世界冰雪黄金纬度带"、以"粉雪"闻名的吉林省将运能运 力的提升、交通网络的织密作为客源引流的关键举措，让游客"来得方便，玩得开心"。 "冰雪航线的主要客源地来源于长三角和珠三角区域，我们从今年12月开始，将长春至上海浦东增 至每日6班，上海浦东形成'早中晚'三时段全覆盖的航班波，长春至杭州和南京均增至每日3班，并计划 从春运开始，将长春至上海浦东增至每日7班，长春至南京增至每日4班，并新增长春至宁波每周3班， 满足长三角的旅客需求。"南航吉林分公司市场销售部航班协调室主任张大勇说。 立体通达的交通体系不仅面向国内。张大勇进一步介绍："结合市场情况，将长春至广州增加至每 日最多7班，其中5班精准嵌入广州枢纽'五进五出'的航班波体系，让旅客能够无缝衔接欧美、澳新、东 南亚等国际市场，积极引入国际客源，并计划在进入2026年春运以后，引进宽体机执飞该航线，同时将 长春至深圳增至每日4班，长春至珠海增至每日2班，满足珠三角的旅客需求。" 记者注意到，位于长春市的莲花山滑雪场、吉林市的中旅松花湖度假区以及长白山万达国际度假区 等滑雪胜地，客流量持续攀升，天南海北的游客在雪道上或快 ...

承接客流只是第一步，有效创造新消费场景，才能让冰雪热"保温"。如今的冰雪旅游早已超越"滑雪+赏冰"的传统模式，"冰雪+"融合业态遍地开 花。教育机构推出冰雪研学实践，打造沉浸式科普场景；景区推出"非遗套餐"，亲子可一起制作冰雕微缩模型、体验主题剪纸；"冰雪+民俗"同样 受欢迎，游客在滑雪之余，还能参与雪地叼羊、奶茶制作等特色活动……丰富的场景创新，推动冰雪旅游从单一体验迈向"文旅体教融合"的多元 实践。 冰雪消费的爆发式增长，推动行业从粗放发展向精细服务转型。随着游客将目光投向新疆阿勒泰、吉林北大壶、河北崇礼等地优质雪场，当地旅 游服务迎来全面提质升级。有的雪场引入智能抓拍，为游客一键生成精彩瞬间；有的推出宠物友好服务，开辟宠物专属戏雪区；面向高端客群， 更有"私人雪具管家"服务，提供装备保养、定制化滑雪计划等增值项目。在服务上做足"细功夫"，已成为景区吸引游客、抢占先机的关键筹码。 一张雪票，不仅意味着雪道上的速度与激情，更是打开区域协调发展、促进共同富裕之门的钥匙。数据显示，2024—2025雪季，全国滑雪场消费 金额达786.13亿元，带动周边两公里消费金额增长27.97%。从生产端看，滑雪装备销量持续 ...

人民网记者杨虞波罗马俊华 日前，我国吉林、新疆等地已宣布放五天的冰雪假期，最长可连休9天，鼓励学生外出游玩，参与冬令 营、文化研学等活动。 各地相应推出的配套政策也十分"给力"：吉林全省发放1亿元冰雪消费券，学生可免费体验滑雪和滑 冰，陪同家长享受雪票和门票7折优惠；乌鲁木齐、阿勒泰等地中小学生可在指定雪场免费滑雪2天，并 享受住宿、交通等优惠。 雪假政策创造了"亲子冰雪游"的消费契机，有效避开了元旦、春节等传统旅游高峰，推动了以家庭为单 位的冰雪旅游消费，为今冬文旅市场带来了热度。 自2015年北京成功申办2022年冬奥会以来，我国冰雪产业规模显著增长。《中国冰雪产业发展研究报告 (2025)》(以下简称《报告》)显示，今年我国冰雪产业规模将突破万亿元大关，达到10053亿元。在冰雪 经济热潮下，我国冰雪运动消费群体不断扩大，更多人将冰雪运动纳入旅游计划。 "第一次来东北滑雪，感觉很不错。开板仪式和'顶门'首滑的氛围非常热烈，完全不觉得冷，只想赶紧 去雪道上畅滑。"来自上海的唐女士在开板首日早早来到滑雪场排队。 随着国内各大滑雪场相继"开板"，冰雪游热度持续攀升。美团数据显示，近一周，"附近的滑雪场"搜索 ...

Core Insights - The rapid development of the ice and snow economy is highlighted by recent snow holidays in various regions, reflecting public expectations for boosting ice and snow consumption [1] - The ice and snow economy encompasses a comprehensive economic system based on ice and snow resources, including sports, culture, equipment, and tourism [1] - China's ice and snow industry is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with expectations to exceed 1 trillion yuan this year [1] - The number of registered ice and snow economy-related enterprises has increased by 9.1% year-on-year, indicating strong growth potential [1] Industry Development - The ice and snow economy is experiencing significant growth, with three new development tracks identified: domestic and intelligent equipment manufacturing, year-round and diversified venue operations, and digital and integrated services [2] - Challenges such as homogenized competition, weak industrial chains, and insufficient supporting services persist, necessitating targeted strategies for improvement [2] - Regions are encouraged to leverage local cultural characteristics to create distinctive ice and snow tourism brands and enhance the overall value chain [2] Consumer Engagement - Various promotional activities are being launched to stimulate ice and snow consumption, including free skiing offers and substantial consumption vouchers [3] - The integration of ice and snow sports with tourism and cultural products is essential to meet evolving consumer preferences for personalized and diverse experiences [3] - New consumption scenarios and products are being developed to amplify the impact of ice and snow sports as a new consumption driver [3] Economic Impact - The booming ice and snow economy is not only driving consumption but also optimizing and upgrading industrial structures [4] - A comprehensive product system for ice and snow equipment has been established, covering the entire industry chain [4] - Multiple provinces are incorporating ice and snow economy initiatives into their development plans, recognizing its potential as a key growth driver for domestic demand [4] - The integration of ice and snow economy with green and open economies is seen as a crucial strategy for fostering new consumption growth points [4]

Core Insights - The winter snow season is experiencing a rapid increase in consumer interest, with significant growth in searches and bookings for snow-related travel and activities [1] Group 1: Snow Resorts Opening - Major ski resorts across China have commenced operations for the winter season, with notable openings in Xinjiang, Heilongjiang, and Jilin [3][4] - Xinjiang's Altay region has invested nearly 7 billion yuan to develop a comprehensive snow sports system, featuring 198 ski trails and 26 lifts [3] - The Yabuli Ski Resort has upgraded its facilities, offering 56 ski trails and improved service quality to cater to various skill levels [3][4] Group 2: Consumer Trends and Popular Destinations - Data from travel platforms indicates a surge in searches for "ice and snow routes," with significant increases in travel from cities like Chengdu to Urumqi, showing a 48% year-on-year growth [6] - The popularity of destinations in Northeast China remains strong, with over 50% of bookings for the winter season concentrated in cities like Harbin and Shenyang [6] - Emerging destinations for snow tourism include regions in Xinjiang and Inner Mongolia, with increased interest in southern cities like Chengdu and Lijiang [6][7] Group 3: New Attractions and Events - Harbin Ice and Snow World has expanded its area to 1.2 million square meters, marking it as the largest in history, with a total ice volume of 400,000 cubic meters [9] - Jilin province has introduced various initiatives, including 1 billion yuan in ice and snow consumption vouchers and over 800 cultural and sports events [9] - Inner Mongolia is hosting diverse winter activities, including international snowboarding competitions and local cultural events [10][11] Group 4: Local Engagement and Extended Stays - Indoor snow venues and artificial snow parks are gaining popularity in regions like Zhejiang and Guangdong, catering to local residents [7] - There is a trend of longer stays at ski resorts, with bookings for accommodations near ski areas in Zhangjiakou increasing by approximately 60% year-on-year [7]