Core Insights - The ice and snow industry in Chongli, Hebei, has rapidly developed, transforming from a seasonal inconvenience into a significant economic driver for the local community [3][7] - The demand for skiing instructors has surged due to the increasing number of visitors to Chongli, highlighting the growth of the local ice and snow sports sector [4][5] - Chongli is evolving into a year-round tourist destination by diversifying its offerings beyond winter sports, including summer activities and cultural events [10] Group 1: Industry Growth - Chongli's annual snowfall averages 63.5 cm, with a snow accumulation of about 1 meter and a snow retention period exceeding 150 days, making it an ideal location for winter sports [3] - The number of people directly or indirectly involved in the ice and snow industry in Chongli is approximately 30,000, which means one in four locals is engaged in this sector [3] - The area has seen the establishment of nine large ski resorts, positioning Chongli as the largest high-end ski cluster in China [5] Group 2: Economic Impact - The local snow equipment store has expanded from 40 square meters to nearly 200 square meters, now offering around 300 sets of equipment, with over half being domestically produced [3] - The hosting of international skiing events has led to full occupancy of nearly 3,600 accommodations during competitions, indicating a booming tourism sector [7] - Chongli's integration of agriculture with ice and snow tourism has enhanced the value of local products, such as the introduction of unique offerings like "color pepper coffee" [8] Group 3: Year-Round Tourism Strategy - Chongli is actively developing summer tourism resources, including mountain golf and kart racing, to transition from a winter-only destination to a year-round tourist hub [10] - The region has hosted over 800 sports and cultural events since last year, contributing to a total visitor count exceeding 10 million in 2025, with summer visitors surpassing winter [10] - Future plans include leveraging the legacy of the Winter Olympics to enhance event offerings and integrate various industries, aiming to establish Chongli as a globally recognized ice and snow tourism destination [10]

Core Insights - The tourism in Chongli has transformed from a seasonal peak to year-round popularity, with visitor numbers expected to exceed 10 million by 2025 and significant growth in total tourism expenditure [3][4][6] Group 1: Impact of Winter Olympics - The successful hosting of the Winter Olympics has sustained Chongli's tourism momentum, with a continuous increase in annual visitor numbers [3][4] - Chongli is leveraging the Winter Olympics legacy by hosting various sports events, which has become a key driver for post-Olympic economic development [4][6] - The average stay of visitors during major events has increased to 4.2 days, leading to a 65% rise in local dining and accommodation spending [6] Group 2: Outdoor Sports Development - Chongli is expanding its outdoor sports offerings, with summer tourism gaining traction alongside winter activities, marking a shift to year-round tourism [7][8] - The region's favorable climate and ecological conditions support the growth of summer tourism, with 4.3 million summer visitors recorded in 2024, surpassing winter visitors for the first time [8] Group 3: Enhancing Visitor Experience - Chongli is continuously innovating its tourism products and services, with new offerings like the popular "color pepper coffee" attracting visitors [9][10] - Ski resorts are enhancing their facilities and services to cater to diverse visitor needs, ensuring a comprehensive experience across all age groups and skill levels [10][11] - Transportation services have been upgraded to facilitate easier access to ski resorts, including direct transport options from major cities [11]

Core Insights - The article highlights the transformation of Zhangjiakou's Chongli district into a vibrant winter tourism destination, attracting over 800,000 visitors since the start of the 2025-2026 snow season, leveraging "new gameplay, new business formats, and new services" to convert "cold resources" into a "hot economy" [1] New Gameplay - Chongli has introduced diverse skiing experiences, including four new off-piste trails and adventure routes at Taiwu Ski Resort, catering to thrill-seekers [2] - Snow Ru Yi Ski Resort has expanded its offerings to 24 ski trails and launched a 3,000 square meter youth training center with six dedicated trails for ages 6 to 16, promoting a "skiing + research" package [2] - The region now provides comprehensive ice and snow activities for all ages and skill levels, with tailored services for both seasoned skiers and beginners [2][4] New Business Formats - Chongli is innovating by integrating local agricultural products, such as using local bell peppers as coffee containers, enhancing the value of its agricultural output [5] - The area is fostering the integration of primary and tertiary industries, with new business formats like "ice and snow + folk customs," "ice and snow + picking," and "ice and snow + hot springs" emerging [5] - Various ski resorts are collaborating with local agricultural greenhouses to offer picking experiences, creating a seamless connection between skiing and agricultural activities [5] New Services - A new direct bus service from Beijing to Chongli has been launched, facilitating easy access for tourists carrying ski equipment [7] - Transportation services in Chongli have been upgraded to enhance connectivity, including a one-hour direct train from Beijing North Station to Taizicheng Station and new flight routes [7] - Ski resorts are implementing comprehensive service upgrades, including mobile app services for ticket purchases and equipment rentals, and "zero-lift" services to assist visitors with their gear [9]

Core Insights - The first significant snowfall of the new snow season has occurred in Zhangjiakou's Chongli District, enhancing its winter landscape and attracting winter sports enthusiasts [1][2] Group 1: Snowfall and Skiing Facilities - The recent snowfall in Chongli has resulted in a maximum precipitation of over 22 millimeters, creating ideal conditions for skiing [2] - Chongli has established nine large ski resorts and 219 ski trails, leveraging its unique advantage from hosting the Beijing Winter Olympics [4] - All ski resorts are expected to open to the public by mid to late November [4] Group 2: Culinary Innovations - A new culinary experience has emerged with the introduction of a local specialty, the colorful pepper coffee, which combines local flavors with traditional coffee [5][8] - The colorful pepper coffee has become a popular choice among skiers at Wanlong Ski Resort, enhancing the overall experience of winter sports [8] - Ski resorts plan to launch more creative dining options that incorporate local specialties during key holiday periods, contributing to the upgrade of cultural tourism consumption [10]

Core Viewpoint - The introduction of colorful pepper coffee in Chongli, Hebei, is a unique fusion of local flavors and winter sports tourism, enhancing the experience for visitors during the ski season [1][5]. Group 1: Product Innovation - Colorful pepper coffee combines the rich aroma of coffee with a subtle sweetness from the peppers, offering a unique drinking and eating experience [3]. - The coffee has become a must-try item for skiers, who enjoy sharing this creative beverage on social media [5]. Group 2: Local Agriculture - The colorful peppers used in the coffee are sourced from local greenhouses in Chongli, ensuring freshness [7]. - Chongli is recognized as the largest summer pepper production base in China, with an annual output exceeding 70,000 tons, supplying both domestic markets and international destinations like Singapore and Russia [7].